Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Controlling Your Online Reputation

1,372 views

Published on

Presentation to American Marketing Association.

  • Be the first to comment

  • Be the first to like this

Controlling Your Online Reputation

  1. 1. http://getonthemap.ushttp://amzn.to/U1vJ2z
  2. 2. http://getonthemap.ushttp://bit.ly/TucTvn
  3. 3. http://getonthemap.ushttp://bit.ly/RDRzYf
  4. 4. http://getonthemap.ushttp://bit.ly/QSUmKl
  5. 5. http://getonthemap.us
  6. 6. http://getonthemap.ushttp://amzn.to/Tud5uQ
  7. 7. http://getonthemap.ushttp://bit.ly/S2xyK5
  8. 8. Kentucky Fried Chickenhttp://getonthemap.us
  9. 9. Lesson 1• Don’t Ignore a Social Media Eruption – constantly monitor, even on the weekends so you can respond if something happens
  10. 10. http://getonthemap.us
  11. 11. http://getonthemap.ushttp://bit.ly/R3IqHI
  12. 12. http://getonthemap.ushttp://bit.ly/TsIGgy
  13. 13. Honda Fake Reviewshttp://getonthemap.ushttp://bit.ly/RAnIMN
  14. 14. Lesson 2• Don’t use a phony name to bash your opponent or praise yourself it is SO easy to identify IP addresses & digital footprints
  15. 15. http://getonthemap.us
  16. 16. http://getonthemap.ushttp://bit.ly/V7ZPTz
  17. 17. http://getonthemap.ushttp://bit.ly/U1yLDY
  18. 18. Lesson 3• Discourage Rogue Tweeting with a social media policy for staff and key supporters. But be prepared if it happens
  19. 19. Snark & Sarcasmhttp://getonthemap.us
  20. 20. http://getonthemap.ushttp://bit.ly/Wl9VzQ
  21. 21. http://getonthemap.ushttp://cnnmon.ie/P8JCeE
  22. 22. http://getonthemap.ushttp://bit.ly/QSYvhi
  23. 23. Lesson 6• Don’t Be Awful.
  24. 24. Plagiarismhttp://getonthemap.us
  25. 25. http://getonthenmap.ushttp://bit.ly/P8JU51
  26. 26. http://getonthemap.ushttp://bit.ly/SZnCBR
  27. 27. http://getonthemap.ushttp://bit.ly/R92bw0
  28. 28. Lesson 5• If you steal, you’ll get caught.
  29. 29. Do SomethingTerriblehttp://getonthemap.us
  30. 30. http://getonthemap.ushttp://bit.ly/R3JM5s
  31. 31. http://getonthemap.ushttp://bit.ly/TuemlE
  32. 32. http://getonthemap.ushttp://cnet.co/RzL4T4
  33. 33. Lesson 6  Don’t be horrid.http://getonthemap.us
  34. 34. CONTROL WHAT YOU CANhttp://getonthemap.us
  35. 35. • 1. Analyze • 2. Create New Content • 3. Link • 4. Monitor • 5. Reviewshttp://getonthemap.us
  36. 36. Analyze Google, Yahoo & Bing Yourself Youtube, Images 20 Pages What’s good, what’s badhttp://getonthemap.us
  37. 37. Analyzehttp://getonthemap.us
  38. 38. Create Power of Social Media Profileshttp://getonthemap.us
  39. 39. Createhttp://getonthemap.us
  40. 40. More Create .com, .net,.info, .us, .bizhttp://getonthemap.us
  41. 41. Links • Link, Link,Link • Link to your important pages from your website, blog, social media pages • Connect – build your followershttp://getonthemap.us
  42. 42. Monitorhttp://getonthemap.us
  43. 43. Monitorhttp://getonthemap.us
  44. 44. Monitorhttp://getonthemap.us
  45. 45. Reviewshttp://getonthemap.ushttp://bit.ly/SZP2Dv
  46. 46. Reviewshttp://getonthemap.ushttp://bit.ly/TueykR
  47. 47. Julie Gallaher • Google Me! • Over 20,000 Social Media Followers http://twitter.com/juliegallaher http://facebook.com/getonthemap http://linkedin.com/in/juliegallaher http://pinterest.com/getonthemap • http://getonthemap.us • 916-265-2521http://getonthemap.us

×