Using Pinterest as a Marketing Tool


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Tips tricks and inspiration regarding how to use pinterest as a business marketing tool

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Using Pinterest as a Marketing Tool

  1. 1. April 14 & 15, 2014 Julie Kittredge Business Services Advisor Arlington Heights Memorial Library
  2. 2. What is Pinterest? ?  Social Media platform that was started in March 2010  Serves as a visual bookmarking and link-sharing platform  Users “pin” photos from websites which link the viewer back to the website where the photo was posted  Users create boards to organize and share images  Users can also upload images  80% of users are females between 25-34 years old  Additional statistics can be found here.
  3. 3. Why Pinterest for Business?  Drive referral traffic to your website or blog  Share content to attract new customers  Create a platform for visibility  Establish your expertise in your industry  Educate customers regarding your business or industry  Gain inspiration for your own business  Keep an eye on or learn from your competitors  Great for referrals “Purchasers are 71% more likely to buy a product or service if it was recommended by a friend on social media”-HubSpot, January 2012
  4. 4. Personal Account vs. Business?  Personal accounts can give a glimpse into your personality  Business accounts can be dedicated to  your branding  customer education  You can convert an existing personal account to a business account.  Benefits of business accounts include insights and analytics  Number of unique users, repins, likes, views, etc.  Additional resources such as “Pin it” buttons to install on your website  Always include your website and/or facebook page url  Your profile image should either be your headshot, your logo, or an item that is representative of your products Check out “Steve”
  5. 5. Inspiration: Content Ideas  What does your company offer?  Your work or services  Share links to your products (etsy, e-commerce site)  What is interesting to your target market?  What images could reflect your branding?  What images or links relate to your industry?  What could be educational to my customer?  Example: Photographer might include a board of what to wear, or ways to display images  Create a referral board for local businesses, affiliates, partners or organizations (networking)
  6. 6. Secret Boards  Collaborate with Co-workers  Great for planning a tradeshow, conference, events  Preparing for a product launch  Work collaboratively with a client  Have them pin what they like  Curate insight into what your customers like  Great for branding ideas as you develop a new business or a re-branding  Secret boards can be converted to a public board, but once public, it cannot be changed.  Collect gift ideas for customers (or family!)
  7. 7. Content “rules”  Strike a balance  30% business  30% branding or identity  30% personal (recipes, lifestyle, decor)
  8. 8. Real Life Inspiration  Photographer – wall displays  Artist – Katie Daisy  Landscape design – backyard bliss  Retail - anthropologie  Etsy shop owner – Studio Jewel  Interior designer – color swatch ideas  Arlington Heights Library
  9. 9. Increase Your Followers  Follow others on Pinterest  Pin regularly = visibility  Embed the “Pin it” or “Follow Me on Pinterest” button on your website or blog  Pin content from your blog to drive traffic back to it  Pin content from your shop  Share a link to your social media (facebook, youtube)  Share a link to an individual pinterest pin or board on social media  Pinning great content will create a visual personality for your business
  10. 10. Install the button  Go to the Pinterest “Goodies” Page  Install the pin-it button to your bookmarks bar  Allows you to pin from any website  Simplifies your ability to curate content based on your surfing habits.  Can pin for both personal and business (like the artist example earlier)
  11. 11. Image details  Image size and image quality does matter  Cheat sheet for images sizing  Basically, a minimum of 735 pixels in width – height will be adjusted based on the size of the image  Beautiful images get repinned  Pixelated or too small to view = unprofessional  Example – AHML book pins
  12. 12. Additional assistance  One on one appointments with Business Services  Get set up on Pinterest  Get ideas for how your business can make the most of it  Tutorials in the AHML Databases   Atomic Training  Learn for Life (Gale Courses)
  13. 13. Further Resources  Book: Pinfluence: The Complete Guide to Marketing Your Business with Pinterest by Beth Hayden  Best Practices for Brands Using Pinterest  brands-using-pinterest/  Grow your blog with Pinterest  with-pinterest/  Pinterest tips for your business  for-your-business/