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May 12, 2015
Julie Kittredge
Business Services Advisor
Why we don’t delegate
 Money
 Control
 Time
 We don’t have structure or systems in place
 Not sure what to delegate
 What are your reasons?
Why we need to delegate
 Make more money
 Frees you up to spend time on the money making parts
of your business
 Take ownership of what you can control
 Gain more time
 Free up mental space
 For your personal needs
 For your business
 For your family
Graphic Artist
Delegate
 Designing the logo
 Brainstorming
branding
 Business card design
If money is an issue?
Consider a barter
DIY
• Photoshop
• PicMonkey.com
• Gimp.org
• Canva.com
Online Learning
• Gale Courses
• Lynda.com
Web Design
Delegate
 HTML Coding
 Maintenance
 Complete design
 Must pay them
every time you
need to update
DIY
• Wordpress
• Blogger
• Wix
• Weebly
• Shopify
• Etsy
Online learning databases
• Lynda.com
• Gale Courses
Accounting
Delegate
 Data entry
 Invoicing
 Monthly
Bookkeeping
 Bill paying
 Payroll
 Taxes
DIY
• Quickbooks
• XpenseTracker (app)
Resources for education
• Illinois Department of
Revenue
(www.revenue.state.il.us)
• Small Business
Administration (sba.gov)
• IRS.gov
Social Media
Delegate
 Maintaining your
presence
 Facebook, twitter,
pinterest, instagram
 Designing Instagram
text overlays
 Moderating customer
service issues
DIY
• Participate in webinars
• Schedule an
appointment
• Schedule a specific
marketing day
• Use Hootsuite to
schedule posts and stay
organized
• Develop your “voice” &
branding
Newsletter
 Brainstorming content
 Writing content
 Formatting
 Creating and maintaining an email list using an online
platform
 Constant Contact
 Mailchimp
 AWeber
Print Marketing
 Brainstorming content
 Writing content
 Formatting letters
 Creating mailing labels
 Assembly
 Postal errands
Other Responsibilities
Teaching/Public Speaking
 You teach the expert level stuff
 Delegate the basics
Day to day
 Client maintenance/support
 Answering phone calls, voice mail, email
 Basic customer service
 Research
 Event planning
Creating Systems/Procedures
If this is not your sweet spot – delegate!
 Financial
 Shipping and receiving
 Processing orders
 Screening potential clients
 Creating forms
 Creating systems for feedback & customer service
 Social media marketing
What can only YOU do?
 Branding – defining the personality of your business
 Expertise/public speaking
 Vision casting
 Hiring
 Parenting
 Maintaining your marriage
 REST
At Home:
Delegate
 House cleaning
 Yard work
 Child care
 Maintenance
 Handyman
 Grocery shopping
In home delegation:
(Kids can work too!)
• Make lunches
• Help clean
• Help care for
younger siblings
• Yard work
• Clean their own
stuff
Where to find good help:
Hire someone local:
 Stay at home mom
 High school or college student
 Use networking resources for recommendations &
referrals (social media often produces great results)
 Harper College/Oakton Community College
 Post job opportunity on social media
Virtual assistants are an option
Great list of things to delegate
You can keep someone very busy with this list!
http://www.bourncreative.com/132-things-small-
business-owners-can-delegate/
Any questions?

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Business Startups: DIY vs Delegate

  • 1. May 12, 2015 Julie Kittredge Business Services Advisor
  • 2. Why we don’t delegate  Money  Control  Time  We don’t have structure or systems in place  Not sure what to delegate  What are your reasons?
  • 3. Why we need to delegate  Make more money  Frees you up to spend time on the money making parts of your business  Take ownership of what you can control  Gain more time  Free up mental space  For your personal needs  For your business  For your family
  • 4. Graphic Artist Delegate  Designing the logo  Brainstorming branding  Business card design If money is an issue? Consider a barter DIY • Photoshop • PicMonkey.com • Gimp.org • Canva.com Online Learning • Gale Courses • Lynda.com
  • 5. Web Design Delegate  HTML Coding  Maintenance  Complete design  Must pay them every time you need to update DIY • Wordpress • Blogger • Wix • Weebly • Shopify • Etsy Online learning databases • Lynda.com • Gale Courses
  • 6. Accounting Delegate  Data entry  Invoicing  Monthly Bookkeeping  Bill paying  Payroll  Taxes DIY • Quickbooks • XpenseTracker (app) Resources for education • Illinois Department of Revenue (www.revenue.state.il.us) • Small Business Administration (sba.gov) • IRS.gov
  • 7. Social Media Delegate  Maintaining your presence  Facebook, twitter, pinterest, instagram  Designing Instagram text overlays  Moderating customer service issues DIY • Participate in webinars • Schedule an appointment • Schedule a specific marketing day • Use Hootsuite to schedule posts and stay organized • Develop your “voice” & branding
  • 8. Newsletter  Brainstorming content  Writing content  Formatting  Creating and maintaining an email list using an online platform  Constant Contact  Mailchimp  AWeber
  • 9. Print Marketing  Brainstorming content  Writing content  Formatting letters  Creating mailing labels  Assembly  Postal errands
  • 10. Other Responsibilities Teaching/Public Speaking  You teach the expert level stuff  Delegate the basics Day to day  Client maintenance/support  Answering phone calls, voice mail, email  Basic customer service  Research  Event planning
  • 11. Creating Systems/Procedures If this is not your sweet spot – delegate!  Financial  Shipping and receiving  Processing orders  Screening potential clients  Creating forms  Creating systems for feedback & customer service  Social media marketing
  • 12. What can only YOU do?  Branding – defining the personality of your business  Expertise/public speaking  Vision casting  Hiring  Parenting  Maintaining your marriage  REST
  • 13. At Home: Delegate  House cleaning  Yard work  Child care  Maintenance  Handyman  Grocery shopping In home delegation: (Kids can work too!) • Make lunches • Help clean • Help care for younger siblings • Yard work • Clean their own stuff
  • 14. Where to find good help: Hire someone local:  Stay at home mom  High school or college student  Use networking resources for recommendations & referrals (social media often produces great results)  Harper College/Oakton Community College  Post job opportunity on social media Virtual assistants are an option
  • 15. Great list of things to delegate You can keep someone very busy with this list! http://www.bourncreative.com/132-things-small- business-owners-can-delegate/ Any questions?