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Presentation from Session 2/3 Social Media Trainings by Julia Clay and Kristina Rhoades at the Center for Social Entrepreneurship at Brenau University. Don't forget there are embedded hyperlinks to most of the mentioned sites!

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  • Song that thing - Coke Canhttp://www.facebook.com/video/video.php?v=516887211762&oid=40796308305"This is the first of what I hope to turn into something of a series. The idea here is to create a song that features a single object. While I still use my voice and occasionally get minor help with other instruments (such as a microphone, razor blades, computer software, etc.) I try to stay true to the challenge. I make the songs sound as good as I can with all of the tools at my disposal, but the sounds really do come from the object featured in the video."Gotta Get It, Gotta Have It, Gotta Live It! Sing along!http://www.facebook.com/video/video.php?v=1174726572504&oid=40796308305HEY COKE EXECS & Fans! Check out my friend (and devout Coke Drinker) Andy Grube's song he wrote about Coke. Great gingle and perfect for an Ad Campaign! Let me know what you think. Run, Run, Run!http://www.facebook.com/video/video.php?v=104214778932&oid=407963083052 Young men are spending a bored afternoon in the house until they decide to go get a Coke and the run is on! Filmed in Santiago, Dominican Republic. Fan Created - Open Happiness - Coke Commercialhttp://www.youtube.com/watch?v=x2ye-9jk6T0World's Greatest Coca-Cola Fanhttp://www.facebook.com/video/video.php?v=1036596479551&oid=40796308305The World's Greatest Coke Fan was CANNED by his employees at AdvanceMe, Inc. Check out the video to see how far $800 worth of Coke can go!
  • It was taken from the peak of the Iztaccihuatl, Mexico's third highest mountain. [At 5,230m... you can guess why was the bottle half-full! :-)]Les Grand Montets near Mont Blanc French Alps 3275mNEVADO DEL TOLIMA KOLOMBIA 5.800 MTS...CHARLYTOONS
  • C:\Documents And Settings\Jclay1\Desktop\Ll2

    1. 1. INTRODUCTION TO SOCIAL MEDIA . 2<br />Brenau University<br />School of Business and Mass Communication<br />Presenters: Julia Clay & Kristina Rhoades<br />
    2. 2. A Message From…<br /><ul><li>Click Daly
    3. 3. Gear Up For Giving: The Click Daly Show on Social Media for Non-Profits
    4. 4. Matt Damon
    5. 5. Matt Damon on America’s Giving Challenge
    6. 6. Coca-Cola</li></li></ul><li>Coke’s “Fans First” Approach in Social Communities<br />Michael Donnelly<br />Group Director, Worldwide Interactive Marketing<br />
    7. 7. and today, I’d say…<br />our home page isn’t just coke.com, it is google.com and hyves.nl and twitter.com and youtube.com and facebook.com and studiVZ.net<br />
    8. 8. And they are producing GREAT Content - for the LOVE of THEIR Brand<br />
    9. 9. Sometimes we ask for it…<br />Where have you had a Coke lately?<br />“It was taken from the peak of the Iztaccihuatl, Mexico's third highest mountain. [At 5,230m... you can guess why was the bottle half-full! :-)]<br />“Les Grand Montets near Mont Blanc French Alps 3275m”<br />“NEVADO DEL TOLIMA KOLOMBIA 5.800 MTS...CHARLYTOONS”<br />6<br />
    10. 10. 120 Photos of Your Next Coke…<br />7<br />
    11. 11. Session . 1 Homework<br /><ul><li>What organizations/ individuals did you choose to follow?
    12. 12. What did you learn about your organization or social media from listening?</li></li></ul><li>Terminology<br /><ul><li>“@” Mentions
    13. 13. Do not begin a post with the @ symbol unless you only want it to be seen by shared followers
    14. 14. Now for use on FacebookAND Twitter
    15. 15. “#” Hashtags
    16. 16. Group Chats
    17. 17. Collecting Ideas
    18. 18. Sharing Experiences
    19. 19. DM: Direct Message</li></li></ul><li>Re-Tweeting/ Re-Posting<br /><ul><li>Direct Quotes
    20. 20. RT @name “quote”
    21. 21. Paraphrase
    22. 22. [Posting] via name
    23. 23. ALWAYS give credit where credit is due.
    24. 24. If it was not your idea, let your followers know whose it was!</li></li></ul><li>140 CharacterLimit<br /><ul><li>http://bit.ly/
    25. 25. 140it.com
    26. 26. Abbreviate!!
    27. 27. Were any of the abbreviations </li></ul> shocking to you?<br /><ul><li>Are there other abbreviations </li></ul> that were not on the handout?<br /><ul><li>Does your organization have </li></ul> agreed upon abbreviations?<br /><ul><li>Your Turn…
    28. 28. Practice with your Mission</li></li></ul><li>Posting<br /><ul><li>Post at a comfortable rate
    29. 29. Average: 4.22/ Day
    30. 30. Optimal to attract followers: 22/ Day
    31. 31. Most messages are sent on T, W, & TH
    32. 32. Most commonly Re-Tweeted/ Re-Posted messages are:
    33. 33. How-To’s
    34. 34. Warnings
    35. 35. News
    36. 36. Freebies/ Contests</li></li></ul><li>Post for the Re-Postrelevant to your organization (ACS)<br /><ul><li>How-To’s
    37. 37. How to perform a self breast exam in honor of Breast Cancer Awareness Week [link]
    38. 38. News
    39. 39. How the new Healthcare Laws are going to affect Americans receiving chemotherapy via @CNN [link]
    40. 40. Warnings
    41. 41. New research links plastic water bottles to increased risk of cancer [link]</li></li></ul><li>Posting<br /><ul><li>Relevant
    42. 42. Interesting
    43. 43. Valuable
    44. 44. Not what you get, but what you can offer
    45. 45. Consistent
    46. 46. Conversational
    47. 47. Content NOT Commercial</li></li></ul><li>Posting (Continued)<br /><ul><li>Mostly not about your Organization (product, service, etc.), but how you can help your followers
    48. 48. Newell Rubbermaid
    49. 49. As often as possible link back to your own website</li></li></ul><li>Top 10 List for Better Communication withToddlers… I mean Tweeters<br />1. Toddlers have a limited vocabulary <br />2. Toddlers have the attention span of flies <br />3. Toddlers like toys<br />4. Toddlers have favorite characters<br />5. Toddlers naturally embody a transparency radar<br />
    50. 50. Toddler/ Twitter Communication(Continued)<br />6. Toddlers learn best from hands-on experiences<br />7. Toddlers can benefit from the right equipment<br />8. Toddlers like Kung Fu Panda and Tom & Jerry<br />9. Toddlers can learn a lot from their peers <br />10. Toddlers rely on consistency<br />
    51. 51. <ul><li>Increase Awareness
    52. 52. Recruit Volunteers
    53. 53. Live Tweet/ Post from an Event
    54. 54. Fundraise
    55. 55. Check out Charity Water and/ or One
    56. 56. Tipjoy.com
    57. 57. Causes App on Facebook</li></ul>Ideas for SM Implementation<br />
    58. 58. CreatingYour Social Media Plan<br /><ul><li>Listen First
    59. 59. Session 1 Homework Should Help Here
    60. 60. Set Clear Goals
    61. 61. Session 2 Homework Should Help Here
    62. 62. Integrate ALL Channels
    63. 63. SM platforms are just ONE piece of your marketing puzzle!
    64. 64. Assign Posters and ID them in their posts if using a common page</li></li></ul><li>Daily ActivitiesRevisited<br /><ul><li>Search (Let’s Dig A Bit Deeper)
    65. 65. See “The Social Media Guide” Handout
    66. 66. Read
    67. 67. Trending Topics</li></li></ul><li>New Daily Tasks<br /><ul><li>Reply
    68. 68. @ Messages
    69. 69. Direct Messages
    70. 70. Reach Out through Postings
    71. 71. Repost Follower Comments</li></li></ul><li>Homework<br /><ul><li>Identify:
    72. 72. Key Audience Members
    73. 73. Key Marketing Goals
    74. 74. Key Staff Posters
    75. 75. Post at least 1 posting per day/ per platform
    76. 76. Think of creative posting strategies
    77. 77. Consider: News, Warnings, How-To’s</li></li></ul><li>THANK YOU!!!<br /><ul><li>Any questions?
    78. 78. Follow us on Twitter:
    79. 79. @brenaucse
    80. 80. Fan us on Facebook:
    81. 81. Center for Social Entrepreneurship at Brenau University
    82. 82. See you at Session 3 </li>

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