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UX без компромиссов

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Про синергию кучи методов исследований на одном проекте по переделке калькулятора Каско, и как с их помощью заработать 146 миллионов русских долларов.

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UX без компромиссов

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  14. 14. 21:? ‘-FlI'a| C‘ I174: SCDOOO from selenium import webdiiver from selenium common exceptions impoll NoSuchElemenlEx: ep(ion import lime import urllib2 . ' . . impor IOJSOII 450000 from Stringlo import Suinglo browser = webdtiver Chromeo uil = "min / /www siawii ru/ kasko/ calcuLatoriT"l onii n_as<oFoim&WizhOsa- go'False&WithCasco’Tiue&WithDosago'Falsefldogs‘ B3&locr'B3&do<: 'Z0llo.1013&cm0=2543&¢m=193&w FL2F! &cy=2011&w=1IOSItep=86&m= AOD00&cp=65D000&cp0=Truefltcic= False&ci= False&da= L|mited&ma= 30&me=6&mp0=Olimp= Oficcl=3Bid=1000OD1rt=2&ywa=1&awly= O&pir=0&pc= -I &cats__0__i= S95&cals_0__mi Juno‘) =595&caKs_0_ss= False&cats_0_i = TruelicaKs_0_r: = False&caKs_0Jg= FalseIicats_0_lh= Fa| se&caKs_0_ll= False&cats_0_lw= False&cals_0__as = False&d_0__a=30&d_0__cc=1&d_0_e=6&d_0_lm=1?ue&d_0_s= Malefts = price&v: =undefined' biowser. impui: izly_waii(10) browser. get(url) time sleep(30) 150000 asd = jsnn laads(bmwsei e-xecute_script(‘velurn CascuCal. cProductS2rVice _ins: an: e._curren: AjaxRequest re~ sponseTexl')) with ic. open('lisuxi', ‘w', encoding= 'uif-B’) asf I write(unicode(jsi: in dumps(asd. ensure_asc-i= Fa1se. inden: =4))) browser, close() time sleep(S) , g 1. ‘w& ,5, . i»°°‘§~°** f; °»»°T' <*: ;‘f«°’: :»»»’: ':"e-rT°" pwpflfio 0 c. w 96 e~*"* NM 0‘ 9.05 ‘H354 -0 pg . $0909 cV: ;(_O‘: §“ M”
  15. 15. VPA mereeaeybenz e-dasse iv («E12, $212. (-207, ecuiiniw xaépucnev 3 5 at 300 meieedes-benz ea-lass: iv M212. 5212. 0207;. népuaner 3 E at 350 meioedes-benz dsdasse ii , '.Zl8l l: e.‘lBN 4 7 at Aw: 500 maaedes-be-nz dydasse II T. »2l87 cue» 3 0:1 in 350 cc: meroedeeberiz dsdasse i218) ceaau 21151250 sci meioedes-beriz odasse III : iiT204_- pecrsiinwwr ceaax 3 5 at And 300 mt: -iaedeybenz ixlasse iii M204; pecreiuimor cenan 3 0d at 45:1 300 edi Menzies-benz oiiasse Ill I-T204} pecuiinmwr tyne 2 1:1 :1 ml 220 um meiaedee-benz ixlesse Iil liiT204_- pecreiinrinr iiyiie 1 8 arm: 203 _ meraedevbenz mlasse iii MT20 pe: niini<nr xyi-ie 1 8 H1250 mewses-benz b-«Jesse ll 1 1 E 31230 mereedes-Benz b-class: ll 1 1 C at 180 meiaedes-benz aalasse iii : . 16 M200 meioedes-be. -viz a-dasse Ill MT €116 51183 ’-is venga 1 C at ‘us soonsae Ill 2 Oct at Aw: his spoilage ill 2 0d 314'-id ha spmage Iii 2 0 at ii: s<>i. | ii 1 Ed at kin soul i 7 ET: It U3 went: ii 2 4 nl kin saiei-to ii 2 2: ll kiariaiiicuaw 16 at iI3lIDlilGE.13M H at '-is cpuma in (1512 5 at his epiime Ill (:5; 2 O at ii: mnrave lbciiegni 3 30 at Ma in nernia Ill sens» 1 5 ll kia ism: ii Kyfli 2 0 ii iii ueiai: ii Kyne 2 0 atini ‘us aerate ii Kyne I 6 at '-is carnival in 2 an at in his asrei-is ll! 2 O an int ryuvdsi slrex Ii‘-ll Ii 2 5d at hymdsi sonata vi : yf, T2 4 st Pym-dsi sonata iv pec'rei'inn~r2 7 snags: i'yul‘3!l salaris cesium 1 6 at i~yui~d: i salaiis tens» 1 4 It l-yui-dni ix55 3 0:! in 4.-d Fyur-uni ix35 2 0:! mt iiy-was: ix35 2 0:! at , ryurdai ix35 2.0 at hyimnsi i40 cezan 2 0 at ryurdsi :30 u ym1i€DC3l'7 1 Cu at ryuhdsi :30 II ymisepcari l C at Pytmdsl i20 x: iri.5ei< Snsepii 14 etmi iiyurdai equus I 3 B at iiyurdsl elertin VlTY1d‘ii(yHe 1 6 :1 mt ryuridai elarua viirTdTT<yrie1B at mt 7'yuf‘fl8l accent iv cede» I 4 at mt
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  19. 19. A D. T O M c O M T c e B O D. n b B O T O r O c e P . D T H e r 3 B O m b 3 T O m b H B M T M 3 O n O r O H M . m H e A . M M M m V. A e n c a H c M n O n b T M B a T c o A M .0 W . ,.. ... ... ... ._. w,. ..Tm P. .._%. ao. _.um$_ AT W ws: m<mma_. _m: mM b , ._. . §: ._n__. _m<_e M p 3BOH| /1/IVI M , T E. .o<aonsoa: m. _n<oDi m mt. _m. _m ms: m3.$qmo: B 6 mm m: :w3.awm: u.o: 58 0 moi. 6.: .. . m m§: ><oc A 0 T C L _ _CLrr. _.Q. O _Ir. -. —))1,_: c minute: u_J: Tc, ._Te esctcq m m. m. _._ msxm<. m.mmm A _n= zm<0oQr_H E H Ssxfimm . i, ii: . sxammm §. amoxma. _.ufl 92. ommoc . usxmms(><umx_ S m _ m I T ) :1 it u lb 2 J" K/ MGHT ¢°T°'''P'3¢| M : S I CU < 2 D. O 8- C0O6t. llM'Tb cm OLLGHKV C/ fyqa g more a p O T B . , T ewe - I m n_. rUO_2SC. _.U A npo6/IeMHW1 . ; oqmce OTHOLLJEHVIEOCAO + MHOFO en _ :3o_. _£>I _i_ $0.1.. . , ,mu<: .Fdoonu muQmxOQ©oaouox% 565 ozsfixm A E: 8:28 . nHmmoxm&o: §_:8eo IFQHFC/ UflCqfl_<Eu . E o_s: m:Z . .SS. _._. _O_>. _N. w_U0 52 35 E i . ws: mmoumF. .,w _b. .. A re. T mE. mm<m Xra/1T°p/ IO o6pauieHMe a0 Komnaimem oéeiuanvi L»: - l-lell0§eK Omwa M0)KHO "°”°"“" FIOIIY‘-MTI: Y ocpopwivi CepBl«1Cq"°"i“.1: Xo-4y E iaropc 2?‘ T33‘: 31 cal
  20. 20. .I1:J: r=| .-I'. I', Cl In nl-r: u1:m: I'. I: ru. . .-HI-I. ‘ll :12!‘ "V-I: J:I: l'. I»1 Il l'. li{( 1:! -1I. ‘. zrtlll, Xo-iy 'ro-mblfa pac-161' Ofll-MM nonpofiuoc-m o noxynxe nonuca ° T°J'| bK° W0“ 0 C| '1OC05bl onnam o taro axonm a Kacxo nnaTvIHyM o noxymeurbn Heo6xo. cu4Mb| e Ans o ¢paHu. wI3a Kacxo ' Aocaro o Mm-MManbHbu71 ao3pac1’ are 0 P30CP°‘4Ka. ETOPOF1 nnarex, 3 o Hanfionee yronnemue amo KDGDMT o orpauwqemm no xpanenmo o aaapmimufi Kommccap a51oMo6m'| fi o pacmwpeune xacxo o ounavm sasuaxa ° 39“9"a" "aDTa o ounafm | '|OMOL| .lHV| K o 663 cnpaaok, Sea o6pau. |eHvIsI a o nepexog ma gpyronm FAI/1 o IJOCTZBKZ nonnoa o qononnnrenbuoe cornawerme o auxe-ra °"PaHW4eHV'3 "P0533. npofier B o CTOVIMOCTI: nonvloa 6nM3KvIM run 7500 po, qc1aeHHm<aM 0 3M0PTV|3a| -IVIH. YTP3T3 T0B3PH°V'| aoua l'l0Kpb| TV| il. pacumpel-me Ha CTOVIMOCTM CTpaHbI CHI’, aoua ue1‘4cTavm "manna nonnca, Ann abeaqa a Yxpamny, oqenb Munro: npaavlna crpaxoaaumn [xacxo] [cpencra Haaemnoro Tpancnopral [2012] [2013] [or . .p| aTu] [cxauana] ocaro noroaop [crpaxoaarmsul Kacxo Maxev nonvuca xacxo Kacxo 3a rparmuefi, aa py6e»<oM, Ha Eapony Aonofiopygoaaune starline. ueaapb. apxan. aamaanycx, aaronokamp, nmckvl, Konnaxvl. 6aMnep. npnuen nerxoaofi 6y, conpaxeunbne IJBTBIWI. CTDHXOBBHVIE KDIIBC "'m: 'a In‘. 21 911.1: Xouy 5blCTp0 npuxm-Iy1'I. nopunok uel-I ' fl POAYKTBI anbcpa 6n3Hec ronoe Kacxo ywmoe KaCKO 50x50. Kacko nononam ace ancruoueuo nonnoe xacxo Seaarperan-toe 5blCTp0 M 69: npemoamfi, xynnn Hemxy, Kynnn nemua, SACTPAXYI71 FIFIOHKY mnouu Ha xano'r Mvnmxacxo yMHbll7l sonmenb xanbxynmop [ocaro] crpaxoaasu npewm TapV| ¢bI TC o oqenb MHOFOZ ace Mapm M Monenn aBTOMO6V| .|'| el7l [napryc. Mmcyéucm, volvo, etc] 0 GAP o Moneq, cxyrep. M0‘I’0L[MKJ'I, KEa[.1pOL| VIKJ'I. CHeI’060l'IOTOX0,E| . cneroxon, KAMA3, aaTo6yc, rpyaoamk, TC ucnonbayercn «ax Taken 0 nI>I'0THa$‘l nporpaMMa pE! HD Aacrep o ‘raxcn Feorpadmn 0 0‘-leHb MHOFOZ reorpadmuecme anpeca [oqmc Kpacuonap, l'| nTvIropcK, TOI1b$lTTM, Yqaa. etc]
  21. 21. Ilpyrue cuenapuu MCl'lOl1b3OBaHMSI cafira (no BI-lyTpeHHMM noucxoabm 3anpocaM) Xouy y3Ha'rb xomaxru unu nncpopuaumo o Kounan-wm KOHTGKTBI umbop I | (OHT3KTbI, ClaKB33Tb SBOHOK O¢MCbI, anpeca. cbnnnanu, Mach: pa6om aspocbnot KOHTp0l‘Ib xauecraa KGM, npoaepvma KGM renecbon ropauas: nmmn Manna 06 AC 6aHKV| napmephl, Annepbn. VIP KTIVIEHT anbdaa-6aHxa, fianxoacxan axxpenwrauvm. ycnoans ans corpynrmxoa anbcpafianxa orauau pexanavnu nvlmm OTBGTCTBBHHOCTVI ycraa, ycraauofi Kanwran PCA cpox aoauemenun, cpox ofipameuvm. cpox paccmorperma, cpox abnnnat nponaomén cfpaxoaofi cnyuafi CTDEXOBBIE cnyuau yrou no permmpuun TC 3 rm6/J. /;| [omen] yperynvuposauvle y5blTKOB ctpaxoaofi cny-Iafi aansnev-me. 6nan-ax [Ha Bb| F|J'1aTy [VI-Llep6a]] [sananeuvm 0 cmaxoaom cnyuae] [n3BeLueHvm] Homep y6bm<a ynanermoe yperynmpoaar-me. npswaoe yperynupoaarme dnopma 3 Bb| I'| J'laT| >| Hanpaaneume Ha peMOHT nonnan mfienb, aaToMo6vIn| :. Ha aaMeHy LITH, M3BeLLleHMe 0 Am o6onoLu<a nv1arHocTw4ecKan Kapta. OCMOTD, axm ocMoTpa MaL1lV| H cxopan nommub my" 8 fiypnyryae! aaaxyatop Bb| nl'| aTb| I10 V| Cf'|01'| HMTeJ'1bHbIM nvucram aueumee aosmeficrane, 6wryM, I’pa£| .CKOJ'1b| , Haean Ha npenmmsvle. npomaonpasubne Aevlcmvm Tpenmx nmu, cronxuoaerme c / :vn<vmw: )KMBOTHb| Ml4, mn npn fiyxcvnpcaxe no/ .1ne>o<mT nm xacxo cyfiporaumsa MCKHIOHGHMFI VI3 CYDBXOBOFO l'l0KpbITMH, He asnnercsz ctpaxoamm cnyuaem xax nocmotpen. Aavwenne ASHE | 'lO CTDZXOEOM)’ cnywalo, orcnewaanue ctpaxoaoro cnyuasunocmorpena pe3ynbTaT yfiuwx N94395/046/00932/13. nocMo1pen= caoli Homep y6bm<a l’lyHKT11.3.5,I'1yHKT11.6.5, l1yHKT 5.8.1, I1pVlKa3 473 OT 15.11.2012 aunnata £| eHbI’aMVI. neuexman dmpma soamemenma samena ognoro. .. CTOA, cepaucubne uempu, tzwlnepcxvle LLeHTpb| , me OTpeMOHTMp0BaTb koueu caeral. cpopc Ma)KOD. BaMnVIpbl Mu. |y OTBOT Ha BOIIPOC npo6nam. | u aonpocu auloun u He pafimaer Kanukynmop nposepun. nonnc, npoaepvma nonnuuuocn Aoroaopa, l'lpOBSpMTb craryc nonnca npe1eH3vm, >Kano6a aoaspar Kacxo, pacropmeuue noroaopa [CKOHEKO cmm] snncan, a crpaxosxy. nepeoqaopunerme, envlcarb Heonumoro sonmens: AOBSDBHHOCH: Homepa nonucoa! [O342Wl046/131 15/4, etc] aananerme o aameua oepauca, VIJMGHVITI: 5 Hanpaaneuvm canon norepan nonuc KACKO, y'repsIH nonmc cmaua roc. HoMepa, cuena npaa. xaxoil cpox eanu 6e3 crpaxoam Ha npno6pe‘réHHoM aa‘roMo6Mne Mom-co nu nomenmb normc KACKO anbdxa Gnauec Ha ace axmoueno c / .1onna‘roF1 noxorpou, HAXYW, M '48, xyma
  22. 22. Kanbxynmopz anon, p. aI-II-Iblx Ann pacuera KIA RIO. .. 2005 2006 2007 2008 21119 2010 2011 2012 2013 201! Bafiepwre MOAIAQJHKELMOI ‘-| 'ro 370 3a ueua? _1 4 AT (101) ]1ATCHBAC[(_ 1'. ) HATCHBACK 1.4 MT (107) _1-[ATCHBAC[(_ 1-. I HATCHBAC[(_ I — «3To uena, no Kofopofi 61:: n cefiuac nponan csovo MaLuMHy» (5/14) — 3T0 Ta u, eHa, no KoTopbIF1 <baK'rw-Iecxvl 6b| I1a KynneHa MaLUVlHa)> (5/14) — «He 3HaIo, -470 3a uen-Ia, H0 Aoaepsuo c1'paxoBoI7I, Memm: He 6y, qy» (5/14) — «31'o MaKCVlMaI1bHafl cywma, xotopyno MHe 3 more 3anna'rM1' crpaxosan» (3/14) — «MMHMManbHasI cpenmm ueHa no pblHKy ceiiluac» (5/14) Cpenunn DTOMIIOCTI: aarouoéunn, P — «3To uena aBTOMO6W'l$I +10-15% - I'IOTOMy -rro crpaxoaan acé paBHO HVIKOFAB He BbII'| I1aT| /IT F1OI1HyIO CTO| r1MOCTb, ‘-lTO6bl 3T0 11OKpb| T|> SI Aofiaamo 15%» (2/14) — «31'o -ra uena, no KoTopbu71 6blI13 Kynnena MBLUMHB, MMHyc 15%, 110TOMy trro Ma| .uMHa ablexana M3 canon-ua» (1/14) — «31'o BVIIIKB LLeH no MoeMy aBTOMO6l/ IIHO Mnvl npocro Tax? » (1/14) — «V MeHfl o6aeca Ha 100 ‘rmcn-4 - 31'o cnona sxop. M1'? » (1/14) :44 mo 447 790 551 3(-u u D Hoaoe mm: c npo6eroM Menee 100 KM F) ABTON| D5W'lb war no rparpawme aamxpenmosanm G) E
  23. 23. 1.-. ..| ..: {j1.; ;* - lo : q:« 1:: -m: I:I-1:: -.11; V-mt-1-. ~-—. TexHMuecKMe l1pO5)1eMbI | '|pMcyTc'rByIo1' He ace cymecraylomue Mo. n.Md>MKau. MM Maumuhu (2/14). F| onHo'ra cnpaoom-MKOB aBToMo6vIne171 Mo, uene17I Ha CpaBHV| / Mapxa 1 Moqenefi Ha came. KIA 1 19 19 VOLKSWAGEN ‘ 23 22 SKODA ‘ 10 7 BMW ‘ 22 21 Ltd Bbléepme Bam aemmofiwlb fan man we .1-. .-. ... » . .I. H . -on . -1,. .1“ 2.. .» vnnam. rJm1m. 'nmiu>w . 1 . ... ,. , . . .. .. .,, ,.. ... ,., .. muucmuu kw SO-’€ENTO : , ma ,1»
  24. 24. Kanbxynnropz anon . q.a| -n-naux Ann pacue'ra gm-me-monn / (Il1Rr1 ACURA ALVA ROMEO ALFA ROMEO AUD1 AUD1 amw aMW HVD em CADVLLAC CADVLLAC cusav cusnv cr<: vno1U Ct<FVPO| FY cam/ SLER CHRYSLER cnmozm CITROEN DAEWOU onzwoo I)/ KIHAVMI DAINAYSU ga: |>agePnIh urr1nwm1nl<€nu| nfkn<kI-,7rrn<N~ mm I1ndnvxdtnals/ main/ kaskrycmmse 'nndP1 /4ndlwdualsiaulufkiskcuchuvso make IImmduals/ aulu/ kaskoicrxxyse-_wuae1 JIM11171uu¢l>Jau| oVk: |akL; Jclov. »se_-nuke Imtlw1(1ualslauloflmsko/010054-_'vnac1 tuxIM(1uaIs€au| ofka: k1:A: Ivuose_wuke manmualszamorkasmcr-nose 'nod51 nm1mau: .Iscnuumk; a.mcrume 1mkr> / mdwurinals/ aulo/ kasktwchoose 11m1¢=1 mum: uanyauuume. mucmoss-_muo / Imllvxdu¢lsluuIu1I<. ;1:kuJulv. M>se_'I1uue1 I1rxlm(1uulsfaulufkmkc/ ch4x)sc_‘nnkv: I1ndw1(1uaI*yau| ofk: |5ko7cMo". o_mDae1 luxnmmmlsuauuovknsxcxcmm -um Jindmd1nal</ a1:In/ kaskn/ nNKv: a 'nnrI. A1 J1ndw1(1|1aIs€a1:Io/ kaskcdcwxyse ‘Hake / mamun. aIsznmnmasmcmx»ss- 'nnm‘1 / Indlvxuualxmulnflouku/ v.>>uosu_‘Imku mm1<n.4Iyauco«uasmmxu-_-uuu«-1 I1v(1nw(1ual9‘auIow‘I<: u5kr:7cMo5a: _mnk-* Im(lm(1xaalslaulo/ kaskowmose 410061 77mumn1.a: ~un. .ua«kar. xmmwa mnlw /1ndlvwntnals/ auln/ ka<ko/ cNK)se 'nnm=1 -rpelu a (<40%): audi, bmw. chevrolet, daewoo, Ford, hyundai, jaguar, kia, lexus, nissan, opel, renault, skoda, suzuki, toyota gn pugevnews 7:7 21 72 4137931 ACURA 13 4 30 75923077 ALFA ROMEO 1315 752 26 71403197 AUDI 3352 125:: :15 31052945 BMW 2 1 so BYD 37 35 94 59459459 CADILLAC 70 53 so CHEFIV I654 674 75 3003003 CHFVROI Fl’ 23 14 6086956522 CHRYSLER 253 249 94 67680608 CITROEN 2 326 127 6 268509378 DAEWOO I 1 7 63 63636364 D/ uunsu ace xopowo (>90%) a: honda. citroen, infinity, jeep, land rover, mazda, mercedes, mitsubishi, peugeot, porche, subaru, Volkswagen, Volvo. BA3, FA3, VA3 BbI60p MapKM 45,572 19,916 (43.70%) uruceeded Io Bméop Mouenn Bbl50p Mo, qenM 19,916
  25. 25. Kanbxynsnopz cpaaHeHMe Tapmboa 101 960 P 1 mp 90 923 P 7 mg (9 11"" fl3““'= °‘ Y°"°E“V" "9 ”P“"'°"""'° Knaccmecxoe KACKO G) Knaccmeckoe KACKO X| ,1Lue| -me + nonuaa ruse; -.1, 3310 + XMmeHMe + nonuan l’Vl6eIIb aato + noapexu1eHMe noepex<AeHMe Bea cnpaaok no uenxm noapexuqemxu Bea cnpaaox no u1enxMM noape>1q: [eHM1'm1, K)/1'1V1Tb OHTUWIH MMT 71 To, H1'o no1<a3b1sa1oTcs1 Hep. oc1'ynH1Me 'rapM¢1M, c6Msae'r non1:3o3a'rene171 c TonKy M Me1.uae1' copMeHTMpoaaTbcs1 a 1.1eHax M on1.1Ms1x: — He noHMMa1oT, -no Ha 31<paHe 1'pM pa3Hb1x 1'apM¢a, a He TpM c-ron61.1.a on1.1.M171 Ana An1:d>aEVl3HEC (2/14); — He noHMMa1o'r, noHeMy Ha 31<paHe o1<a3anMc1: He,1:1.oc'rynH1.-ne 'rapMd>1a1, npe.1:1nonara1oT, urro 131aenM -rro-To Hel'lpaBMI1bHO (4/14) — He I'IOHVlMa| OT, not1eMy He.1:1.ocTyneH Tapmb 50/50 (Hev1Hd>opMaTM13Has1 no.1:1,c1<a3Ka) (3/14). . . . . . . — He l1OH| /|Ma| OT, noHeMy He1:1ocTyneH Tapvlcb Bce B1<n1oHeHo - He o6pa1u, a1oT BHVIMBHI/ IR Ha nop. c1<a31(y (4/14).
  26. 26. Kanbxynmop: cpaaHeHMe Tapmboa 0 TapMd>1 — 80000 pas O TapM<| > 2 — 92000 pas 0 | '|o1<yno1< 80/20 Hep. oc'rynHb1e Tapv1cbb1 oTo6pa>1<a1oTcs1 Ha 31<paHe non1:3oaa'rene11'1 13 87,9% Bcex pacHéTo13
  27. 27. Kanbxynsnopz c1<opoc'r1a pa6oTb1 Pacuér 1'apM¢os, 3arpy31<a c1-paHMu MnM nepecué-r npM cMeHe on1.1Mi'1 IIPOVICXOAMT ouema Aonro. PeCl'lOH. D.eHTbI coo6u.1anM, H70 : -no Bbl3blBaeT HeraTMa, MnM oHM y>1<e yLunv1 61:1 c ca171Ta M He cTanv1 61:1 CaM1a1e 5OI1blUMe 3ap. ep>1<1<M 13 pa6o're 1<an5Kyns1Topa npol/1cxop. s1T Ha u.1are nocne 13b16opa nporpaMMb1 B 1.1enoM aecb 1<anb1<yns1Top KACKO 13 3 paaa Me.1:1.neHHee, Hem OCTaI1bHa$l HaCTb caiirra. CTpaXOBaTel'lb V 216 (3o. oo%) )1(, qa1'| , (9/14), proceeded to Hamara xHon1<a onnamr P| ouer1.1(Ooment Group) 7WPage Load ‘1'inj(§: )(' Jr Avg’ Page Load Time (sec) ' (wnnnd w ‘R. mango) 6.60 5.60 S1te Avg: 6 73 (—1 86%) Sue Avg: 6 73 (4.86%) Pac-4e11,: 17.35 h162,71% CTpaxoaaTenM #1691791: AaToMo6M. nM 12.25 _B5.5-1% BapMaH'r1.1 onnam 16.30 _146.91%
  28. 28. Kanbxynsnop: aanom-Iel-me 3as| BKM W . ... DH! 9., DH .1.. . Dan . ,.. . ... ” D0111 D0112 luv u an a: 21 11 u Bce Te, KTO Kynmn (26) B cpem-1eM o_mm M I . o _ _ ‘ coaepmanm 2 pac-4eTa nepep. ., .,. .,. ,,. 9, _ , , _ _ _ noKynKo| ‘r'I (51) s-u--. z-m , . mu 5 : - 3 3 8 $5 3 : E Hnonsm He xaa1'ae'r n. neH'ru¢MKa1'opa N __ mm-m - . . . . . . pac-«era Ha : -mpaue VI noaropen-mu f, ,,_, ,. _ , D ’ I _ , 0 acex aaenénnblx Aam-nux a nncbne c oyxzszuu , , , , , , _ , nop.1'3ep)xAen-men. (3/7) °“*‘°" - - 2 - o z - °°"v‘“‘ mm 1 2 n u . °‘’'-''“‘ mu 1 n n a . ..z. ... ;.. _, , , , gamma: ,3, , ,, pusuznu ‘,5 , ’'''‘<’‘'“' 2:: E E :1 E % 5 E E 5 III: 5. mu m,
  29. 29. 3.2:-I-: :‘_'Iu: ' ' In W . :l 1:121: 2: -me’ In L- Floueny mop. u He «manor Aoroaop? — «, D,oBepsuo 37017: cTpaxoBoL71 KOMFIBHMVI, He , u.yMaro, Tun Flonbaoa Llenb Llenb Llem. Llama Llenb 348118“ Tp8N3aKI. LVI SBFIEK YIDOIIOMFB HOTIHBFI IJIOTOBOD -rro OHI/ I CTaHyT MeHfl O6MaHblBaTb)> “M ”°p°"“a I — «Mos: )KM3Hb He HaCTOI1bKO 3aBMC| /IT 01' aBTO, T3K ‘-ITO 9 6»: He c'ran 3aMOpa'-lMB3TbC$I>> K, ,,, .,. — «Ecnvn 6bl TaM 6b| I'1O '«lTO-TO aa>KHoe, 3T0 6bl yxaaanm 9 Ha ca| >'ITe» ‘ - pamer 14768 416 | 'loHeMy moan HVITBIOT Aoroaop? ---I II- u. upHd>ToM» — «MHe Ha. u.o HeTKo FIOHVlMaTb, I-rro HE aKmoHaeTcn "'““""‘° B yu. Lep6, I<or. u.a MHe HE abInnaTnT» — <(50|OCb, urro 6yAe‘r Hesu: -man d>paHu. m3a vnnm eu. |.e Kaxan-To ynosxa B noroaope» — «Mo»<Ho nvn aHecm m3MeHeHvm B norosop, ecnm MHe ‘—lTO-TO He FIOHDBBMTCSI? »
  30. 30. :3‘-rnl-1I‘, 'IIl: "' no 'I. ‘u1:a'. |: 2» -1-! ” km, - | '|Opfi. ClKOB I'| opn, cu<oa Hacrora nopnnxoa *«lacTo‘ra nopnnxos flopnnxoa ufi Houep | >Il7l HOMep cnoaa a uni Houep cnoaa a bail Houep I>Il7l HoMep no qacrore no Hacrore Texcre no Hacrote Texcre no Hacrore no Hacrore “Aoroaop" 0,67% _ 0.20% 0,30% 0,21% 0.23% i TBMSTMKE ((B[! C,'l 11 EM JUTI» , KIIOCTBIIOBJICIIHC Illlcllxhlfl ((IIU.1V‘Hl'l'I: ,'lCHl: l'HN , «Cfliif 60'! [201 "CT zéillllli ((I', 'lC IU‘A'IIO ll0JlY‘lHTb)) , TeKC'Ta ll BC EXUBHUYO CYLIH» . ((Il0Jly‘I| lTb CH BBKY» , «E l’)CL‘llJl‘(l1‘H0)) , ((‘$a)IB. 'lCH| lC B «UCHT Hilbflbln 0 MC» , >> , «ymcpfi ((‘32lKOHhI poccuncxoii M0‘/ KHO :1o;1wm1n. >> , 1'u6,u1>> , «, r|oxvMcH1hI npu «6a-uncp '; a,| Hnii» , IIHH , :lTl'l)) , 1(38KIIl0‘ICI>lHC ECLIC HLLHH» , ((0 '3£ilL[MTL? ((Mll()I'0 MIIOFO Jl{Cfi)) , ECTHCT EIILIHID) , (W ((l'IOIIY‘<IMTb , I[CllbI‘Irl)) , «fl ')KL‘llCpl | I'3|zI)) , ((_l_lpklBil flpklli ll0lpC6}1'lCJICii>) , «E» II ZOHC[ RH» , <('3EU{BJlCHl| C I'. ‘lC K0l. '.[Zl)) l0[! ||IlH'-ICCl'0l'0 JIHIIII» «C0 COBGHMC ‘/ l'{L'| O6E| )> ; lUlyrlCll'| UB)) , ((’iilKU[| IIPZIB IlnTflL‘6H Icncii»
  31. 31. m: a:: -4: : ( : :1:«: m:zs: : n I: ‘,'I| I{‘. ', 1:. -m‘T| :: n x-u: :;. ~ : I|v-l'. |'I'. |:I-1 : :. <u| -:: ;,'1u: ' ' 1,-1:; Her Moefi MO, C1eI1V| WWI Mo, qvI¢vIKauMvI (6OIOCb, -no nonuc 6y, qe'r Hep. eL7Icn3vITenbHbuM) He yaepeH, ‘-ITO Kanbkynmop pa6o'rae'r KOppeKTHO (npvl vI3MeHeHvM Ha6opa OFILIMFI ueHa Ha | '|0.| '|| /IC He BCe| 'fl3 MGHFIGTCFI) ‘ Fl: ?*'vI!5v He noaepmo nonucy, KoTopbu7I npmnér no 3neKrpoHHoL7I noHTe "Iv KC '1' n‘ ", - '1» I-r= I'3'I: He yBepeH B 6e3onacHocm O| 'l. |'| aTb| TBKOVI 60.l'lbLLlOl71 CyMMbl Hepea MHTepHeT He HOHVIMBIO, Hro o6o3HaHaeT Hacre. onum7I WWI He cMor Hafim l1OAp06HOCTV| o Tapncpax (He 6yAy nonnvlcblaarbcsa Ha TO, 3 HeM He yBepeH) He Kynmo Boo6uJ. e He | '|OHV| Ma| O, VI3 ‘-| e|'O cxnanblaaemn TaKa$I ueua M“ M OC1-a Bn *0 QBKY
  32. 32. 7 nponourauml 1.3%. I ' ', noKynKa sanska CKOJ'lbKO 3aF| BOK 3aKoHHw1ocb 3_, ,_. ,_, .,, _ npo, a.a>Ke1‘«'1? V‘ Ka| <oBa peanbHaq KoHBepcvm? aanaka 119 (77.3%)
  33. 33. Ynyu1eHHas| Bbll'OAa : ;:: ;unssou1 glzusslonsu msuflomfilsoo guwulvuluol cv = 0.11 cv= o.se 17 OK1-Q6 pg - 6 Ho; |6 pg ALFA ROMEO 3 0 0 W 1041 V AUDI 393 0.51 131953 11790 135371 9 C60pbl . . MJ1H py6neM BMW 694 0.53 241509 20320 240815 CADILLAC 13 0 0 3% 4511 CHERY 25 0 U 7% 9022 CHEVROLET 415 O 9 12450 144('K)5 CHRYSLER 7 0 D 210 2429 mm“ m 0 5 W 3,905 Ecnm 6bl no BCeM MapKaM 6bIJ1 o6ecneHeH DAEWO0 132 0 2 3960 4550‘ V DNHATSU 2 O D so 69‘ COFIOCTEBVIMNM ypoBeHb KOHBGPCMM, 3T0 DODGE 13 0 0 3“) 451]. FAW 5 0 U 150 1735 FIAT 15 0 O 550 5205 V FORD 465 o 7 13950 mass 0 I'IpVI MI/1HVIManbHOI/ I KOHBepCVIM (0.11) + GEELV 35 O D 1050 12145 GREATWALL as o o 1140 13133 TblC (+50%) HONDA 197 0 9 5910 63359 D D 3) 34 ‘' : :,’ff, 'j': § 63; O H mm mm; 0 I'lpM MaKCV| Mal'lbHOM KOHBepCVIV| (0.58) + mrmm 119 o 2 3570 41293 _ _ I MnH (+460%) ISUZU Z O 0 S0 694 IVECO 2 O D 8) 594 JAGUAR Z7 0 D 310 9369 JEEP 25 0 U 7&3 9022 KIA 906 0.11 26519 271% 314382 LAND ROVER 171 0 5 5130 59337 LEXUS 152 D 5 4550 52744 2° 0 I me am KPI detected MA7DA RG7 0 9 IORHD 175514
  34. 34. “u; ‘<' rnI| '.li. ‘- 2! ( , 'rI: ,nx I: r:I: I’. l: Pa: -:Me1'Ka M aHann3 . n.aHHbIx c TeI<yu. r.ero Kanbkynsrropa (Google Analytics Ench- anced e-commerce + Google Tag Manager + Custom Dimensions + Measurement Protocol). CpaBHV| TeJ'| bHb| l7| aHaIIM3 | .|eI'I Ha | 'lOl'| V|CbI B pa3l'| V|‘-| HblX CTpaXOBbIX KOM| '|aHl/ IFIX (Selenium, R). Onpoc no 6a3e I<ynvIBLuvIx nonvica KacI<o Ha car7ITe AC. CeMaHTMHecKui'I an-Ianua OT3bIBOB Ha ca17rrax c OT3blBaMl/ I o crpaxoabrx. 14 ceccvrfi Ka-iecraeHHoro uccnenoaaumr. CBe. n.eHvIe I(Ol1VNeCTBeHHbIX AaHHblX I/ I3 Google Analytcis I/ I r<aHec1'3eHHbrx AaHHb| X UX-viccnep. oBaH| /m.
  35. 35. '1-£| |I‘—l I51: . lJ. I'| F| Bl/ |3HECA: HOBbIe onu, v1vr B crpaxoabix nar<erax, Hoaoe u. eHoo6pa3oBaHvie , lJ. I'IF| MAPKETI/1Hl'A: nepcoHanvI3au. vm npe, u.no>r<eHvn7i , lJ. I1$l AKTYAPVI EB: oHnai«'1H—u, eHoo6pa3oBaHv1e Ha hadoop 3a cqer pacnpe, n,eneHHbix BbrHv1cneHm7i . lJ. l'| $'-| VIHCDPACTPYKTX/ Pbl: apXV| TeKTypHble Tpe6oBaHvm Ann ped>ai<TopvIHra VI , u.a, D.l'| $| V| HTEP<DEl71COB. iO3a6vInvITM.
  36. 36. ' -' '-' , 'iI: >]IZ’7I: f‘. i;’-' I; ': III: I-i- | '|apaMe'rpbi aB1'oivio6vii1si — Mapi<a — MO, D.el1b — rop. — Mo, ti, vid>viKaLi. visi — $IBl1$IeTC5'-I l1Vl Mapi<a npviopi/ iTeTHoi‘/ 'i . U.oc1'ynHoc'ri: rapvidaos | '|oni>3o3a1'envi — coaepumn pactier — nepeuien Ha uiar 3anonHei-ii/ isi p. aHHbix — Kynvin Custom Dimension Name car make car model car year car modification Kasko 50x50 Kasko Business Kasko Ali Inclusive User type Priority car make Index Scar Ses Ses Ses Ses Ses Ses Ses Ses Ses
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  38. 38. uena no/ Inca 693 aononnwenbnux ununn pgm aamefi MBLLIHDILICDCTBEII1 npwuepno pm aauuem OT cmpmeusana nmm. -u um: pm lflfltfiiln A0 75 655 W5 m. ,.. ... .m. . nnanucnm ymxmc Gonmuc pmnbm. -nodu ymam Tu-myvo cronnocm nonnca ueua no/ mca 6e3 , q(l'|0l1H|1TEII>NbI)( utlqui pm smuei MflJ. lMI'IzI cocranm 49 765 py6 W lopnelw c uuwuc an 31 van u am» 5 nev nwasme onunfi B clwfl nolmc. -nr. -664 -mscnsoaaru cefirn fionee ammunérmuuu . ;.. ... <,. . H . ..-1 uena no/ Ina: Ge: Aoncrwlrenbnux onunfl yin saule-2 uamuuu mcranm npuuepuo Ann nomem or 42 436 py6 = -°»w~= °~~ ncvunuzneu ma uumm A0 cB0JDu; HM5IneI mrvanuflrev ymxme Gonnme Aarmmx, -noéu YJNITI: nrmyno CTOHIM7CTh nerves .1 L. =.ev~ JLH LBH8 FIDIIM COCIHHIT 35 443PV5. vuw oqpqwuvh many Mn ofipnvnil uaum *1r"F1V»=1— um» mrrw Ltena nunuca 6e: mnon HMTEIIDHHX on uni pm sauna uaumru cocraam npmepuo Mn aamvem 01 cnusuacw 31 mp 14 cmxtu ll an A0 59 123 py6 €T. I.. °.". ‘!‘-’. ;‘. "§m, . ultrzucnlfl nu yuaswwe fionhwe Aaunux, tnoéu yanarb To-mylo cmwocna nanma Mon »omca6:I Annnlmwelumux orlmd can-um 49 755 py6 Ammnmenmue mmm, . uuaanmun xmncoaa . (1)1 pm X ~ pacwnpemle ocnro 1 000000 pyo ~ 1014 no x opmnuaa 15 000 ms 15 020 us )1 36 443 py6 WIM o¢opu| m. Jammy pa afiparuui aacmox VITOFD
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  40. 40. .1 7 1-D. IIVIVI . .. |__. ,-u , _‘ 1. 6 qenoBeI< npaB, u.a xBaTvrr? LIA? H ET! 100°/ o — "mm . ,,, ,—, .,, , . ,., .,. ,,. ,,, ,,. ., “gr: .m. ... .. ,9‘. .. 15.554 H _ 7 5 ”/ £5,572 [14 1:») 16541 1- Sun) ‘M IRS, ” mt . an ; ,,, .., .,, , W. .. Kurwlm p. .m. »m. . mo .70 , 45.572 13-360 " ‘ . /1 , m | u5:».1 1s.91u 1-: rm :5 aw «mm: 2 5% 1». v'~. vu LN7’. l'§1IHm| wI| - Bmboo Moan. -W " — 19.916 . ... .. O °/ o 15.51! 1;: my 0 3 6 9 12 1 1 "5 . _ . ... .., ... .. ... .., ... 1951: no mwm‘ , ... ... ... , . ... ... ... ,
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  47. 47. CnacM6o 3a BHMMaHMe! uh‘ ‘. ~ ’ ' 5 F011:/1;: Cysoposa suvorova@agima. ru Ii jbsuvorova

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