How Journalistic Principles Will Shape Digital Marketing - BrightonSEO 2014

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This is my presentation from the 2014 BrightonSEO conference. It walks through how skills built up from print journalism can translate into winning strategies for digital.

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How Journalistic Principles Will Shape Digital Marketing - BrightonSEO 2014

  1. 1. v HOW  JOURNALISTIC   PRINCIPLES  WILL  SHAPE     THE  DIGITAL  MARKETING     OF  TOMORROW   JULIA  OGDEN  
  2. 2. v XXXX   CONTENT  LED   PLAN  
  3. 3. v
  4. 4. v
  5. 5. v
  6. 6. v TEEN  DREAMS  
  7. 7. v
  8. 8. v JONATHAN  ROSS  
  9. 9. v BAZ  BAMIGBOYE  
  10. 10. v KENNETH  BRANNAGH  
  11. 11. v DAME  JUDI  DENCH  
  12. 12. v DAME  JUDI  DENCH  
  13. 13. v
  14. 14. v
  15. 15. v
  16. 16. v
  17. 17. v
  18. 18. v
  19. 19. v
  20. 20. v WHO   WROTE   THIS?!  
  21. 21. v
  22. 22. v BE  DIFFERENT  
  23. 23. v
  24. 24. v
  25. 25. v
  26. 26. v VARIETY    IS  THE  SPICE     OF  LIFE  
  27. 27. v
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  29. 29. v
  30. 30. v Julia  Ogden   Head  of  Content   @JuliaOgden2   www.zazzlemedia.co.uk   julia.ogden@zazzlemedia.co.uk   THANKS  FOR  LISTENING   QUESTIONS  WELCOME  

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