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MARKS

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
TEHNOLOGIE
+
PSIHOLOGIE
=

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
TEHNOLOGIE
+
PSIHOLOGIE
=

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
PROIECTE 2005 - 2013

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
PROIECTE 2005 - 2013

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
STRATEGIE

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
VALOARE

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
PRODUCATOR

VALOARE

CONSUMATOR
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romani...
VALOARE

COMPEMENTORI

FURNIZORI

PRODUCATOR

CONSUMATOR
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Go...
VALOARE

COMPEMENTORI

FURNIZORI

PRODUCATOR

CONSUMATOR
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Go...
INOVATIE
LOIALIZARE

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
ISTORIA
LOIALITATII

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
Sperry &
Hutchins

1896
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
GAMIFICARE

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
GAMIFICARE
Aplicarea principiilor si tehnicilor de joc 

in contexte non-joc (business / social / educational) 

avand ca ...
GAMIFICARE
Aplicarea principiilor si tehnicilor de joc 

in contexte non-joc (business / social / educational) 

avand ca ...
2014
70%
O aplicație
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
2014 2015
70%
O aplicație

40%

Operațiuni

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | ...
2014 2015 2016
70%
O aplicație

40%

Operațiuni

100%

Marketing

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Val...
2014 2015 2016 2017
70%
O aplicație

40%

Operațiuni

100%

50%

Marketing

HR

Studiu Gartner, Gamification: Engagement St...
2014 2015 2016 2017
70%
O aplicație

40%

Operațiuni

100%

50%

Marketing

HR

Studiu Gartner, Gamification: Engagement St...
DESPRE CE E
VORBA?

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
Jocurile tind sa reflecte
societatea in care au fost
create sau jucate

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fai...
1930’
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
1930’
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
1960’
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
1960’
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
1980’

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
1980’

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
2009’

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
2009’

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
Smartphone:
revolutia de marimea
unei carti de joc
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Par...
Smartphone:
revolutia de marimea
unei carti de joc
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Par...
GAMING
TITANIC
AVATAR
World of W
0

3.333

6.667

10

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold ...
GAMING
TITANIC

2 MILIARDE

AVATAR
World of W
0

3.333

6.667

10

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Va...
GAMING
TITANIC

2 MILIARDE

AVATAR

3 MILIARDE

World of W
0

3.333

6.667

10

Loyalty Marketing | 26 Nov 2013 | SAP Roma...
GAMING
TITANIC

2 MILIARDE

AVATAR

3 MILIARDE

World of W

10 MILIARDE

0

3.333

6.667

10

Loyalty Marketing | 26 Nov 2...
ANUAL
SUA

2000

2012

0

50

100

150

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Mark...
ANUAL
SUA

75 ORE

2000

2012

0

50

100

150

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partne...
ANUAL
SUA

75 ORE

2000

142 ORE

2012

0

50

100

150

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Go...
PRIMA GENERATIE DE
ADULTI

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
4 TIPURI DE “FUN”
EASY
HARD
SOCIAL
SERIOUS
4 Keys to Fun / XEO Design / www.4k2f.com
Loyalty Marketing | 26 Nov 2013 | SAP...
4 TIPOLOGII
COMPORTAMENTALE

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
STRUCTURA
20%

Killers
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
STRUCTURA
20%

Killers

40%

Achievers

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Mark...
STRUCTURA
20%

Killers

40%

Achievers

50%

Explorers

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gol...
STRUCTURA
20%

Killers

40%

Achievers

50%

Explorers

80%
Socializers

Loyalty Marketing | 26 Nov 2013 | SAP Romania | F...
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
70

0

-70

-140

CERCETARE

PIERDERI

Studiu Gartner 2012 / Germania / EUR
Loyalty Marketing | 26 Nov 2013 | SAP Romania ...
70

65 MILIARDE
0

-70

-140

CERCETARE

PIERDERI

Studiu Gartner 2012 / Germania / EUR
Loyalty Marketing | 26 Nov 2013 | ...
70

65 MILIARDE
0

-138 MILIARDE

-70

-140

CERCETARE

PIERDERI

Studiu Gartner 2012 / Germania / EUR
Loyalty Marketing |...
Status
Access
Power
Stuf f

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
TIPS & TRICKS
•

Vanzarea e rezultatul, nu masura

•

Atentie la toate actiunile care preced, sau care
pot duce la obiecti...
TIPS & TRICKS

•

FEEDBACK in timp real

•

Atentie la factorii MOTIVATIONALI - Cerceteaza

Loyalty Marketing | 26 Nov 201...
TIPS & TRICKS

•

Incepeti cu un PILOT

•

SCHIMBAREA SI ACORDUL FIN 

sunt parte din dezvoltare

Loyalty Marketing | 26 N...
MULȚUMESC
Iulian Padurariu

Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
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20131126 SAP / Fair Value / Marks / on Customer Loyalty

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Prezentarea din data de 26 Noiembrie din cadrul evenimentului "Customer Loyalty"
Tehnologia a schimbat nu doar modul prin care comunicăm între noi, ci și interacțiunea consumatorilor din ce in ce mai pretenţioşi cu brandurile. Cum răspund brandurile în fața acestor provocări?
In cadrul evenimentului au mai prezentat Vlad Stănescu (SAP Romania), Marcel Isăilă si Irina Popescu (Fair Value)

Published in: Business, Technology, Travel
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20131126 SAP / Fair Value / Marks / on Customer Loyalty

  1. 1. MARKS Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  2. 2. TEHNOLOGIE + PSIHOLOGIE = Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  3. 3. TEHNOLOGIE + PSIHOLOGIE = Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  4. 4. Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  5. 5. PROIECTE 2005 - 2013 Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  6. 6. PROIECTE 2005 - 2013 Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  7. 7. STRATEGIE Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  8. 8. VALOARE Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  9. 9. PRODUCATOR VALOARE CONSUMATOR Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  10. 10. VALOARE COMPEMENTORI FURNIZORI PRODUCATOR CONSUMATOR Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  11. 11. VALOARE COMPEMENTORI FURNIZORI PRODUCATOR CONSUMATOR Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  12. 12. INOVATIE LOIALIZARE Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  13. 13. ISTORIA LOIALITATII Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  14. 14. Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  15. 15. Sperry & Hutchins 1896 Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  16. 16. GAMIFICARE Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  17. 17. GAMIFICARE Aplicarea principiilor si tehnicilor de joc 
 in contexte non-joc (business / social / educational) 
 avand ca scop cresterea motivarii si a implicarii. Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  18. 18. GAMIFICARE Aplicarea principiilor si tehnicilor de joc 
 in contexte non-joc (business / social / educational) 
 avand ca scop cresterea motivarii si a implicarii. Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  19. 19. 2014 70% O aplicație Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  20. 20. 2014 2015 70% O aplicație 40% Operațiuni Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  21. 21. 2014 2015 2016 70% O aplicație 40% Operațiuni 100% Marketing Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  22. 22. 2014 2015 2016 2017 70% O aplicație 40% Operațiuni 100% 50% Marketing HR Studiu Gartner, Gamification: Engagement Strategies for Business & IT, Nov 2012 Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  23. 23. 2014 2015 2016 2017 70% O aplicație 40% Operațiuni 100% 50% Marketing HR Studiu Gartner, Gamification: Engagement Strategies for Business & IT, Nov 2012 Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  24. 24. DESPRE CE E VORBA? Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  25. 25. Jocurile tind sa reflecte societatea in care au fost create sau jucate Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  26. 26. 1930’ Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  27. 27. 1930’ Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  28. 28. 1960’ Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  29. 29. 1960’ Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  30. 30. 1980’ Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  31. 31. 1980’ Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  32. 32. 2009’ Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  33. 33. 2009’ Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  34. 34. Smartphone: revolutia de marimea unei carti de joc Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  35. 35. Smartphone: revolutia de marimea unei carti de joc Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  36. 36. GAMING TITANIC AVATAR World of W 0 3.333 6.667 10 Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  37. 37. GAMING TITANIC 2 MILIARDE AVATAR World of W 0 3.333 6.667 10 Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  38. 38. GAMING TITANIC 2 MILIARDE AVATAR 3 MILIARDE World of W 0 3.333 6.667 10 Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  39. 39. GAMING TITANIC 2 MILIARDE AVATAR 3 MILIARDE World of W 10 MILIARDE 0 3.333 6.667 10 Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  40. 40. ANUAL SUA 2000 2012 0 50 100 150 Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  41. 41. ANUAL SUA 75 ORE 2000 2012 0 50 100 150 Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  42. 42. ANUAL SUA 75 ORE 2000 142 ORE 2012 0 50 100 150 Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  43. 43. PRIMA GENERATIE DE ADULTI Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  44. 44. 4 TIPURI DE “FUN” EASY HARD SOCIAL SERIOUS 4 Keys to Fun / XEO Design / www.4k2f.com Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  45. 45. 4 TIPOLOGII COMPORTAMENTALE Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  46. 46. Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  47. 47. STRUCTURA 20% Killers Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  48. 48. STRUCTURA 20% Killers 40% Achievers Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  49. 49. STRUCTURA 20% Killers 40% Achievers 50% Explorers Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  50. 50. STRUCTURA 20% Killers 40% Achievers 50% Explorers 80% Socializers Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  51. 51. Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  52. 52. 70 0 -70 -140 CERCETARE PIERDERI Studiu Gartner 2012 / Germania / EUR Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  53. 53. 70 65 MILIARDE 0 -70 -140 CERCETARE PIERDERI Studiu Gartner 2012 / Germania / EUR Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  54. 54. 70 65 MILIARDE 0 -138 MILIARDE -70 -140 CERCETARE PIERDERI Studiu Gartner 2012 / Germania / EUR Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  55. 55. Status Access Power Stuf f Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  56. 56. Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  57. 57. Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  58. 58. TIPS & TRICKS • Vanzarea e rezultatul, nu masura • Atentie la toate actiunile care preced, sau care pot duce la obiectivul final • MICRO-CONVERSII Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  59. 59. TIPS & TRICKS • FEEDBACK in timp real • Atentie la factorii MOTIVATIONALI - Cerceteaza Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  60. 60. TIPS & TRICKS • Incepeti cu un PILOT • SCHIMBAREA SI ACORDUL FIN 
 sunt parte din dezvoltare Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
  61. 61. MULȚUMESC Iulian Padurariu Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania

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