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Questionnaire results

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Questionnaire results

  1. 1. Q U E S T I O N N A I R E R E S U LT S By Julianna Moore
  2. 2. WHAT IS YOUR GENDER? This bar chart displays the amount of people taking the questionnaire. I handed out my music- based questionnaire to the equal number of males and females, because it would give me the opportunity and prospect to understand gender similarities and differences. In addition, the results of this question in this survey instantly helped me with my ideas in relation to the production process and development of my music video, as through seeing the score/outcome of this question, being that 50% of each gender took this questionnaire, allows me to compare both genders’ results to look into in more detail their interests in music.
  3. 3. HOW OLD ARE YOU? This bar chart displays the ages of the people that participated in my music-based questionnaire. I asked 10 people, and the common age ranged between 11-16 and 17-22, which instantly helped me decide what the target audience for my music video would be and around what age it should be aimed at. My questionnaire consisted of just I person aged between 5-10 who took this questionnaire, with 4 people aged 11-16 and 4 people aged 17-22 who took this music survey. Lastly, only 1 person aged 23 or over, answered my questionnaire. From the results and score of this question, it was/is clear to me that my music video would be aimed at teenagers and young adults, as it seemed that young adolescents (youngsters) are most interested in the construction and style of music videos. In addition, the age range my music video will be aimed at is 14+, as it allows me to promote my production (music video) to a wide audience, since several teenagers tend to like watching music videos and are attracted to music videos that are specifically aimed at them.
  4. 4. WHAT IS YOUR FAVOURITE MUSIC GENRE? This pie chart exhibits the various genres that people chose from a wide range of music genres. I asked 10 people to fill out this question, and the result/score displays that the most popular music genres of this generation is Pop (40%) and R&B (30%). Furthermore, this immediately provided me with an easy decision of what genre my music video would be, and therefore, I certainly chose Pop as being the genre of my music video, because it was the most favourite and preferred type of music liked by teenagers that took my survey. In addition, the results of this question greatly helped me further develop my ideas and thoughts on what the concept of my music video would be based on, enabling me to have a clear understanding and to do thorough research of the conventions of my chosen genre (pop) in music videos. Moreover, the results of this question helped me plan ahead, as through this questionnaire, I knew from the beginning what genre I would choose, which therefore helped me prepare for my music video, in terms of the types of codes and conventions I would include within my video, in order to conform to the stereotypical conventions of the pop genre in music videos. Also, the reason why I want to make my music video fit for purpose by conforming to the typical conventions and features involved in pop genre music videos, is because I want the viewer to feel prepared for what they are watching, giving them a sense of ‘security’, since they are ‘expecting’ certain features to be included within the video.
  5. 5. HOW OFTEN DO YOU LISTEN TO MUSIC IN A DAY? This pie chart presents/evaluates how often the target audience for my music video (which is 14+ teenagers) listen to their favourite music genre in a day. In addition, from the results of my question, it shows that most people tend to listen to music around 2-3 times in a day. The second most answered option was ‘4-6 times’, which again gives the clear impression that overall youngsters have a tendency to listen to music ‘a lot’ throughout the day, for example, when travelling to and from school or other places, when at home doing work, etc. Also, very few people answered with ‘Once a day’ or ‘I don’t listen to music’, as teenagers nowadays, especially in this modern day and age of technology are given easy and immediate access to listen to music, for example, music apps such as, iTunes, Soundcloud, YouTube, and a lot more. Therefore, when they are so many apps and ways of listening to music, it is very unlikely for many people to say that they ‘don’t listen to music’ or that they only listen to music just ‘once a day’, which explains why only 2 people individually chose these two options.
  6. 6. DO YOU WATCH MUSIC VIDEOS? This pie chart shows the results of 10 people that did this music questionnaire, on whether or not they watch music videos. The results clearly display that they are a lot more people that ‘watch’ music videos than people that ‘do not watch’ music videos, with 70% who answered ‘Yes’ and 30% who answered ‘No’. In addition, the high score of the amount of people that ‘do’ watch music videos is highly beneficial for the research of my product, as I now know that several teenagers do watch music videos and are likely to go on music based apps like YouTube, to watch them. Moreover, this also allows me to view popular music videos, to gain ideas from them by analysing and examining them, to see what types of conventions and features of music videos mostly attract teenagers, so that I can incorporate them into my music video, which therefore is attention- grabbing to the youth.
  7. 7. WHAT ENCOURAGES YOU TO WATCH MUSIC VIDEOS? This pie chart shows the results of 10 people that took this music survey, and from the scores displayed, it is clearly evident that most people watch music videos mainly because of the artist. This is because, teenagers tend to have a ‘favourite singer(s)’, and therefore would watch music videos of that artist regardless of whether or not the song is good or bad, because they are ‘fans’. Furthermore, this therefore allows me to apply this knowledge of ‘Dyer’s Star theory’ to my/our music video, as it is eye-catching for the audience/viewer. In addition, the second most encouraging factor/feature was ‘word of mouth’, and this is because, many teenagers stated that they watch music videos when they hear about it from their peers or family, and therefore are greatly persuaded and encouraged to watch music videos. For example, a person may not necessarily like an artist, but however may be convinced by a friend or family member to watch a music video, regardless of whether or not they are a ‘fan’ of that artist. Moreover, the results also show that teenagers are encouraged to watch music videos because of ‘advertisements’ and ‘other factors’. To me specific, advertisements published online on websites and music apps are a way of promoting one’s/their music, which tend to give the viewer a ‘snippet’ of the song, saying that they should ‘buy their album’. Likewise, if a person likes the sound of the music presented in the advertisement and are interested in listening to the full song, then they would listen to the full song online through it’s music video, and that way the song would be noticed by the public gradually or even instantly, since it is available to easily access online. Lastly, the ‘other’ option on the pie chart, suggests ways apart from the ‘artist’ or ‘advertisements’, etc. encouraging one to watch music videos, such as, social networking sites. Almost every teenager has at least one social networking account/app that they use, for example: Facebook, Instagram, Twitter, Snapchat’, etc. and through using these apps, news and information is spread around promptly, making the public aware of things. Celebrities have social networking accounts, and tend to promote their music on it by telling people about their “new music” and “new music videos” that they should watch, and therefore, encourage the public to watch their music videos, through the use of social networking sites, as people all around the world can access it.
  8. 8. HOW OFTEN DO YOU WATCH MUSIC VIDEOS IN A DAY? This bar chart displays the results of 10 people who answered my music survey, showing that most teenagers tend to watch music videos around 2-3 times a day for pleasure and entertainment. Therefore this suggests and demonstrates that the internet (Web 2.0) is increasing over time and becoming highly popular through the use of digital technology and social networking sites, as the internet spreads information in an instant and directly delivers to the public online. Moreover, the second most answered option was ‘4-6 times’, and yet again shows the clear reason as to why teenagers see music videos a lot in a day, and this would be because teenagers tend to use their mobile phones throughout the day a lot, which therefore means that they would come across entertainment based news about new and recent music videos, since they are constantly using social networking sites and would evidently get easy access to new music. Furthermore, other ways of watching music videos would be on television. However, it seems that in this modern day and age, teenagers barely watch music on TV channels such as, MTV music, 4 Music, Capital FM TV, etc. but instead watch music videos online, through their social accounts. Additionally, this questionnaire has helped me develop my ideas on how I could promote my production (Music video), and I have decided that I will obviously promote it on micro-blogs like Twitter to gain teenager’s interests, because twitter receive any type of news in seconds, and this would help promote my music video to the public.
  9. 9. DO YOU BUY MUSIC ALBUMS? The results for this question demonstrates that an equal amount of people buy music albums, and the other half don’t. The reason for the score being equal, is because, teenagers and people in general tend to buy music albums online as well as buying physical hard copies of albums, as everything nowadays is on web 2.0. For example, purchasing music albums on iTunes has become so popular and constantly used by people worldwide. Moreover, these results help me consider the significant importance of both my Digi-pack and the online promotion of my production (music video) on social networking sites, as it seems that my target audience buy hard-copies of albums and also purchase music online. Therefore, I will promote my music video online on social media, and will also include a Digi-pack for my album that contains the main song used in my music video.
  10. 10. HOW OFTEN DO YOU BUY ALBUMS IN A MONTH? The results of this bar chart show that most teenagers tend to buy music albums very seldom, around only once a month, because they find all the music that they need on the internet or on iTunes. However, the second most answered option was ‘2-3 times’, which suggests that some people buy music albums more often then others. However, since I have a Digi-pack for my music, me, along with my group partner will need to ensure that we highly attract a wide range of audience to buy our album, as my/our aim is to promote my Digi-pack to our target audience.
  11. 11. HOW MUCH WILL YOU PAY FOR AN ALBUM? This pie chart shows that most people would be willing to pay around £7.99-£8.99 for a music album. However, from previous questions, it had seemed that an equal amount of people buy music albums and the other half don’t. Therefore, since some people do not buy music albums, as they can access it online instead, they would only be willing to spend between £3.99 to £4.99 on an album. Consequently, me and my group partner will need to consider keeping the album at a reasonable price, as this will attract a range of audience, along with making it appealing to them through the use of an effective, engaging and vibrant Digi-pack cover.
  12. 12. WHAT ATTRACTS YOU TO BUY A MUSIC ALBUM? This pie chart shows that most people buy music albums because of the artist and the featured songs in it. Therefore, this greatly helps me develop ideas as to how I should design my digipack, as I now know that the appearance of the front cover of my digipack will consist of the main artists of my band, and this because, as a result it seems that that artist is what attracts people to buy an album the most, and therefore I aim to encourage my target audience to buy my album, and the way to do that, would be to have an engaging and vibrant front cover appearance, with the featured songs included in the album written on the back cover. Furthermore, adding these features and designs to my Digi-pack should highly encourage my target audience to buy the album.
  13. 13. WHAT TYPE OF MUSIC VIDEOS DO YOU PREFER WATCHING? This bar chart shows the results of 10 people who filled out this questionnaire. It is clearly evident that Narrative is most appreciated style of music video concepts. Therefore, this greatly helped me and my group partner develop ideas on the what the concept/context of our music video would be, and therefore, we decided to incorporate a ‘mixture’ of these styles into our music video. Moreover, to be specific, we decided to have ‘Narrative’ as the main style of our video, along with a bit of ‘cameo’ and ‘performance’. Therefore, having a mixture of three types of styles combined and merged together into one music video would make it engaging and appealing for my my/our target audience.

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