Beyond the zeitgeist

1,687 views

Published on

Future of the internet and the www.

• the key factors affecting web development

• the integration of service, marketing and IT

• the new strategic drivers of the service dimension and the service surround

• the Aqada view of the on-line world of the future

• the need to focus on the customer and the people in the organisation

Monetisation and commercialisation of the www

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,687
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Beyond the zeitgeist

  1. 1. Re-imagining the future: an hypothesis and an “aunt sally” projection - to stimulate thought Presented by Julian Knott Managing Director, Aqada Ltd “Changing the way people think about business” julianknott@aqada.co.uk / tel 07930 -400721© 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission
  2. 2. The global marketplace responded to IT / online......Now IT /online must respond to the marketplace © 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission
  3. 3. Understanding the Client: boardroom challenges 1. Customer s •Attracting / Gaining / Retaining Customers and Clients •CRM / Customer care and2. Competitive 3. People Customer insight•Sales Competencies •Leadership capacities / capabilities•Pricing policies •Employee engagement•Marketing effectiveness •Behavioral change4. Operational 5. Financial•Business strategy •Capital investment 6. Share price•Core competencies •Business / revenue •World economy model•Operational flexibility •Shareholder aspiration •Cost efficiency •Stakeholder demands © 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission
  4. 4. Serve the Customer – do things right, do theright thing and the right thing to do 1. Performance / change management 2. Partnership management / Global alliances 3. International Convergence / consolidation / expansion 4. Critical mass / economies of scale 5. Channel management / disintermediation 6. E business integration / IT linkages 7. Speed to market - speed of innovation and change 8. Taking out cost / supplier relationships 9. Global skill shortage 10. Governance and business ethics / CSR © 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission
  5. 5. Board Focus is on Customers not IT Customers Employee / User / stakeholder impact Hardware / Gadgets / Mobile / I pad Online / SEO / Internet / www / Mobile/ Marketing / Connectivity Thin / Fat Client programmes / software / apps Server Applications Platforms Business Alignment IT Infrastructure Integration Architecture IT Architecture Enterprise Architecture IT strategy Strategic Direction / Business plan / Priorities / Budget © 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission
  6. 6. © 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission
  7. 7. Its not just about the major players Tata? Winpro ? Infosys? China Mobile? Out of HTC? the Neusoft?Out of blue left field Google Apple Facebook E-bay Amazon Twitter Windows Dominance and pre-eminence in a particular field will be shorter lived © 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission
  8. 8. New rules of engagement Traditional Media – IBM Windows Google Facebook Apple Film / Music industry Evolution of social media / networks to Synthesis of style and Windows / Microsoft / Web search engine become product substance / design / Office will become less becomes less dominant embedded as a feature ease of use and dominant / pervasive not necessarily as a accessibility platform Overly bias marketing / Some may say Evolution of social / advertising / payments Who cares and why? Associated Enterprise community groups to ............Who led searches become I-pad market is the software will become become more ...................remembers............and less relevant / tablet market less dominant independent and Sorry! why? influential to public exclusive and community SEO evolution – led by Wider use of platform Platform and public demand and for other sites and architecture disassociation with The I- TV could be next service / product based independence increase promotion / push offerings advertising © 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission
  9. 9. The global village now has universal connectivity © 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission
  10. 10. Macro-factors impacting Political / Technological macro- / scientific economic Individual / Social / micro- Community economic The internet revolves around the world – not the other way around - sometimes this is forgotten! © 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission
  11. 11. Political – macro economic 1. World order changing– multi superpowers / comprehensive natural power  Rise of BRIC’S Brazil / Russia / India / China regional affiliations  China / India middle classes stall / spurt export growth / GDP  Service industry dominance of Europe  Silicon valley matched by India / China  Manufacturing dominance in Asia  Hydrogen (hydroelectric power, geothermal power, wind power, and solar energy) economies competing with oil economies  Mexico / Canada / Argentina / Venezuela influencing US  Japan / Korea / / Indonesia / Australia influencing China  European renaissance / reinvention / restoration / reconstruction  Individual European sates reduce power  African power base of Egypt / South Africa / Morocco / NigeriaPolitical / macro- /Algeriaeconomic  Iran / Iraq / Saudi power-block tensions © 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission
  12. 12. Political – macro economic 2. Conflict of philosophies  Need for land / power / resources / water create state conflict / nuclear / biological weapons  Likelihood of terrorist actions  Social / civil unrest from info age internet / mobile comm’s – communist / Theocracies / totalitarian / oligarchies 3. Growing environmental / green agenda and community influenced politics 4. Taming nuclear power and natural energy 5. Likelihood of natural disaster occurring in developed and developing world 6. Cheap 3rd world labour diminishing due to middle class aspiration / home opportunities / skill set – education / IT /Political / economic drift / European economic change macro-economic © 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission
  13. 13. Technological / scientific1. Interaction with lifestyle  Impact of human genome / medical bio-tech  Space / upper atmosphere travel / clear cheap energy revolutionise travel  Machine tools / printers - print at home man made material objects  Intelligent power management and robotics control household / mechanical activities  Single mobile tech PDA – replaces all controls/ payment device replacing charge “cards”  Personal details held in personal cloud  Colour change for any walls cars / devices2. Next –gen computing  Nano / robotic and symbiotic technology integrate with IT  Organic computing updating systems3. Quantum Physics - left field quantum leap - creates new dynamic  Particles smaller than higgs /resonance / string / quantum field  Grand unifying theory / dark matter / elasticity and fluid dynamics  Faster than light travel Technological / scientific © 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission
  14. 14. Social / community1. Culture change to reflect global values  Middle class family / regional / national diversity  Built in America – for America does not transfer Social / Community2. Longevity –changing care model / aging population / working week / working life3. High street reinvention and renaissance  Realignment / redesign / alternative usage  Integration of high street shops and interactive / Change in rental / economic stricter of high street / out of town creating shop front billboard effect4. Theological diversity and belief systems  Christian church - reconciliation / fragmentation  Sects and personal beliefs  Growth of Buddhism / Taoism in far east / west  Islam in Africa / Asia © 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission
  15. 15. Individual / micro economic 1. Personal technological skill-standard  Skill-set more sophisticated / masses to directlyIndividual / participate micro- economic  Value of technological skills diminishing  Creativity – film making / music access by masses 2. Universal freedom of expression  Government interaction – restricting and freeing 3. Cost of participation  Cost to individual consumers for channel usage will be minimal 4. Advertising / SEO less affective / less influential  All pervasive / invasive advertising following the individual according to web-phone identification  Individuals disaffected and unmoved  TV mentality – on but switched off 5. Information overload  Personal assistant and judgement engines needed © 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission
  16. 16. Capabilities and capacities have moved on © 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission
  17. 17. Maturing of the market - resolves conflicts and creative tensionsConvergence of ideas and Strategies - meeting market Divergence paths needsCommoditisation and Mass personalisation and Meeting customer needshomogenous markets differentiation Protection of rights and Freedom of individual Government intervention regulating a free market expression / information Commercialisation and Commercial reality / B/E Creativity – new path monetisation models and long term ROI Innovation and initiativeDemand and supply chain Link to real value rather than Barter / trading reciprocal overlap bubble benefits Synthesis and Integration of Style Substance I-style © 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission
  18. 18. Evolutionary change in ICT- trying to create a free market by regulation? Resolution Indicators  PDA internet / Iris / thumb / Protection vs. tongue / encrypt key / face recognition will be airport P/P Freedom security  Individual personal recognition Protection and conformance to protocol will allow multi-access and ethics and common standards will be protection – any computer regulated and controlled statutory / legal / confidential laws will be applied  Internet controllers / safety to increase security features will be embedded in all cars and transportation / shops / offices Copyright law will not protect film / music and entertainment / web integrity  Intra / intergovernmental web for / programmes / open source www will security surveillance sit alongside be followed by open source apps / access www © 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission
  19. 19. Ease of access and ease of use Apps Collective Open Security of Cloud overcoming HTML5 intelligence source data Software Web based Semantic web executable Apps are brings consistency Software Crowd sourcing overtaking Client Embedded video / programmes will will grow alongside Controls on storage server software in Music / Appsbe accessed via the collaborative and regulation range, response to /document cloud working need and breadth of service Website design and build will be within the capability of most – capability – as a PowerPoint / word / excel Application document today programming Secure Iris / interface (API) fingerprint / voice Storage of secure Wiki-cooperation Apps to control TV providing Service recognition / personal details will develop and Smart apps and info advertising and orientated password security becomes more become more constructed by access to individual architecture and and DNA touch acceptable sophisticated individuals interoperability and awareness will across multiple integrating / increase systems embedding without flash © 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission
  20. 20. Evolution cause and effect on actions New materials / • Composite ceramic • Nano technology compositions for • Extended micro batteries – liquid metal Nano-lithium ion • Ceramic – hyper frozen energy source / hydro-power / solar / deep sea methanecomputer construction • New energy sources and recharge capacities • Printer / copy machines able to replicate plastic / manmade materials • Increase in capacities / capabilities • Innovation and initiative and theoretical / practical experiments action Creative intelligence • Adaptive and collaborative interaction • CAD / CAM – use of virtual networks / collaborative working / virtualising processes and virtual reality will speed design / build stage Touch screen / voice • No keyboard – except for privacy / no mouse • New finger sensitive activity pads based on movement – gaming advances in control / movement / virtual / holistic activity •Via headset hand set hand band tactile touch and go neuro control Hardware / software •TV / Desktop / laptop / tablet / I-pad / handheld / inter- changeability •Communication protocol inter-usability and •Connectivity and USB style adapters •Power connecters and chargers Convergence © 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission
  21. 21. Personal Broadcast technology Networking resource sharing and collaboration entertainment TV is on demand online schedules Costing will be minimal and affordable become publishing / release dates Images / avatars / Blogs / meme’s and Internet TV / audio Apps to control and deselect advertising and embedded apps for tweets become standardised through an individuals homesite visual 3D music and entertainment will be standard holographic virtual reality Web based and integrated TV will Interactive TV merging with online be personalised and individualised music and replacing CD DVD offerings download direct into lossless quality MP3 players Skill set and expertise will be widespread – as the use of word-processing / word / email / blogging / PowerPoint and excel is at present © 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission
  22. 22. © 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission
  23. 23. Service dimension = key factor • Service surround Service • Connectivity and engagement dimension • Values and value • Brand image Marketing • SEO • Advertising • Web based • Mobile tech Technology • Capacities and capabilities • Ease of use © 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission
  24. 24. Customer focus: obsessive about service delivery Event Expectation Experience Understand we are in a Execution service Essence business Enjoyment Emotion Service is a skill, a science, an art, an attitude and an experience © 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission
  25. 25. Service dimensions Tangibles Product / Service Guarantee Accessibility integrity Product / Service Reliability / Usability Valuedesign / style trust Intangibles Belonging / Connectivity Respect Values EngagementEmpathy / Entitlement Lifestyle Experienceexclusivity © 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission
  26. 26. Synthesis of needs Experience not Emotional holiday Starts with People / connection Customer not ITConnectivity to like Service driven not minded software Interactive Sustainable Product gives involvement context Exclusivity and Lifestyle not general inclusion social site Simplicity Synergy from market proposition creates value © 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission
  27. 27. New models / strategies / engines and toolsPDA from mobile comm’s evolutionJudgement engines from search and booking and decisionengines © 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission
  28. 28. Paradigm shift – Judgement engine and PDA Organic computing :Neuroscience, Molecular Biology, Computer Engineering allows sensors and actuators in intelligent autonomous systems (in travel semi autonomous interlinked systems and networks) to differentiate need Self and environment aware: network communicate and organise themselves freely, autonomously adapt, independently act, react dynamically to current conditions / environment to respond to / perform / anticipate actions and services that could / should / may be required Judgement based: control and discipline by users orientation towards human need. Logical deduction from cumulative inputs. Judgement and decisions on presentation of requests Self (auto) organization: configuration, optimisation, maintenance and repair, protection and security Rational justification: explaining, which not whether - context-awareness © 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission
  29. 29. Mobile / PDA Flexible foldout design Handheld mobile PDA phone Handheld PDA Lap top mobile phone Tablet Keyboard Movement projector Safety alarm detector Payment Music / TV / ID passport mechanism Media centre Camera / Mobile tech Internet Video © 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission
  30. 30. Personal organiser digital assistant Valet and concierge Phones become charge Hide and seek cards Find and follow Online Concierge / Interactive and inter- Digital card / wallet Protect and serve Servant to organise life cash / credit will connected Show and tell through diary / transfer walk through analytics / judgement payment in shops / Push and pull restaurants on taste and needs © 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission
  31. 31. We can do more – so we will do more © 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission
  32. 32. Built for you – just for you Full screen pageboxwormhole Voice command Status / profile Video / multi access Unifier Judgement engine Formulate Touch screen / keyboard Personalise alt key Bespoke configuration by owner from menu Apps shop Links Adverts for credit Reach out Communicate Drag and drop box Home Social Holiday Favourites Offers Function keys Info © 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission
  33. 33. Core proposition Blogging Twitter Bloogster Life stream Publish (socialise) Digg Photo / video Share sharing How to drive Youtube maximum revenues from social media / Mobile Comms networking Virtual worlds messaging sites Social Social games networking Mobile © 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission
  34. 34. Home site / Household – 2020 vision Light from glowing ceilings and walls not bulbs Thin / stick wall speaker / sound surround TV wall any size / holistic / online / media /TV Nano-bots All voice / movement controlled PDA control Wireless technology throughout wall Security PDA controlled colours House Appliances fridge - PDA nano-bots for the self cleaning house controlled Power source from wall not plug Solar energy efficient power © 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission
  35. 35. why’s it happened so fast – why’s it taking so long 1400’s200K BC 100’s Printing 1800’s 1900’s Speech Paper press Telegraph Radio 3K BC 1400’s 1700’s 1900’s Papyrus / Clock Typewriter Telephone197K writing / Alphabet years 1926 500 years 1990’s Warner 1910 bros Digital Edison sound 1949 and high mobile pictures in Network 1962 First definition picture sync TV satellite TV 1925 1936 1956 First 1966 First 2000’s Baird TV TV remote colour Interactive signal broadcasts / 3D 37 years 18 years 1979 1983 1996 Cell Microsoft 1994 1951 2004Computer Fax phone Windows WWW Facebook 1965 1972 1981 1984 1997 Next quantum Internet Micro IBM Apple / Google leap? Arpnet processor IBM PC MS DOS © 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission
  36. 36. Movement and momentum increases mass and energy Self healing bio-computers / repairs of technology / mechanics Man made products “Everyman takes the limits of his transferred by the internetown field of vision for the limits of “printed / constructed / the world” Integration / alignment and fabricated in homes adaptation are as significant Ethernet / intranet / extra net – Arthur Schopenhauer advances as invention links for individuals directly using internet Simplified / ease of use – sophisticated style bundled hardware and software – like TV for IT E-health – and disability aid internet based to benefit “The voyage of discovery is not in Galileo / Newton Copernicus / aging population seeking new landscapes but in Einstein theories realised there having new eyes” value when put into practical Neuro control of activity use Screens / keyboard will sense - Marcel Proust mood Energy / power will be transferred through an internet style system © 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission
  37. 37. The world is yours to shape# 1 New strategic driver – is back to basics - anticipate and respond to customers#2 The new normal – the changing of the guard#3 The times they are a’ changing#4 Accessibility – everyone is doing it#5 Service dimension and service surround#6 PDA and judgement engine#7 Website and homesite design evolves © 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission
  38. 38. © 2011 Aqada Ltd, Kingston-upon Thames, England. All Rights Reserved. Reproduction prohibited without prior written permission

×