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BUSINESS PROBLEM LOST RELEVANCE WITH What is Comms Planning?

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BUSINESS PROBLEM
LOST RELEVANCE WITH KEY
YOUTH MARKET
POSITIONING
PUMA IS THE BRAND FOR THE
AFTER HOURS ATHLETE
CAMPAIGN IDEA
PUMA SOCIAL

BARRIER

BARRIER

BARRIER

COMMS
TASK 1

COMMS
TASK 2

COMMS
TASK 3

TACTICS

TACTICS

TACTICS

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