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Rick James Model for selling innovative ideas

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This is a model that should be helpful in selling in innovative/non-traditional ideas that are usually quite hard to sell to clients/bosses.

@juliancole

Published in: Sales, Business, Marketing
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Rick James Model for selling innovative ideas

  1. r.i.c.kjamesmodel How to sell in innovative ideas by@juliancole
  2. punkfunk rickjamescreatedanewgenreofmusic
  3. ! motowndidn’tknowtheyneededpunkfunk butrickwasavisionaryandknewpeople wouldgetdowntoit!
  4. ‘thekingofsellinganideathatmotown didn’tknowtheyneeded’ rickjames
  5. atthemomentweareseeinganincreasein demandfromclientsfornontraditional ideas.
  6. howevertheyhaveahardtimebuyingit. nontraditionalideasdon’thaveaholein theirmediaschedule.
  7. unfortunatelycreative agencieshavealowstrike ratefortheseideas. rickisnothappyaboutthis.
  8. ihavecomeupwithaprocessthatisgoingto overcomethesebarrierandgiveyouabetter hitrateofsellinginnovativeideas ! ther.i.c.kjamesprocess
  9. r.i.c.kjamesprocess
 r-role i-idea c-cash k-kpis(keyperformanceindicators) !
  10. y’allgotaprocessandnameditafterme! wegonedonemaderickproud!
  11. CONCEPTING PRESENTING IDEAS GO LIVE POST WRAP UP CREATIVE BRIEFING PRODUCTION therearetwokeytimesintheprocessthat weneedtoconcentrateonther.i.c.kmodel
  12. OLE ! R
  13. rickalwayshada clearrolewhenhe gotonstage… theentertainer
  14. oneofthemistakeswemakewithideasis sometimeswedon’thavearolefortheidea.
  15. youneedtogettheclienttocommitearlyon theimportanceofanontraditionalidea.you needademand. ! soyouneedtoshowtheroleinthe4c’s
  16. ! whatistheroleinthecommsjourney? whatcommstaskisitsolving? whatistheroleinthecommsecosystem? wheredoesitfallintheircalendarof activity? !
  17. DEA ! I
  18. rickjamesalwaysgave journalistssomethingto writeabout.
  19. createideasforjournaliststocover. ! journalistsarethekeytoexponential growthnotconsumers.createideasfor them. !
  20. ASH/cost ! C
  21. rickwouldnevergetonstage withoutseeingthecashfirst.
  22. cash ! inmostcasesyoushouldseeabudgetbefore yougooffandconceptideas.thiswillhelp yourstrikerate.
  23. cost ! youshouldalsopresentideasbackwitha pricetag.lettheclientknowhowmuchitis, don'tletthemguess.
  24. PIs KEYPERFORMANCEINDICATORS ! K
  25. RICKALWAYSHADA CLEARGOAL ! ‘THISSONGISGOING TOMAKEMEMY NEXTMILLION’
  26. kpis(keyperformanceindicators) ! gettheclienttoagreeonbroad performancemeasures,thenwhenyouhave theideapresentitbackwithkpis
  27. KNOWWHENYOURCLIENTISBUYING ! presentinginthegoldenwindow
  28. CONCEPTING PRESENTING IDEAS GO LIVE POST WRAP UP CREATIVE BRIEFING PRODUCTION ! don'tforget; -agreeonroleandmeasures -don’tleavethemeetingwithout thecash(budgetballpark)
  29. CONCEPTING PRESENTING IDEAS GO LIVE POST WRAP UP CREATIVE BRIEFING PRODUCTION checklistforpresenting nontraditionalideas ! -role -idea -cost -kpis
  30. nowgosellthepantsoutofthoseinnovativeideas andmakeyourboyrickjameshappy

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