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COMMUNICATIONS FRAMEWORKCURRENT CONSUMER BEHAVIOR DESIRED RE...
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Communications Framework Template Slide

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Download the slide and create your Communications Framework for Playground Sessions

This is part of the online course 'Become a Great Digital Strategist' that you can sign up to on Skillshare for $15 http://www.skillshare.com/Become-a-Great-Digital-Strategist/380593138

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Communications Framework Template Slide

  1. COMMUNICATIONS FRAMEWORKCURRENT CONSUMER BEHAVIOR DESIRED RESPONSEWHO IS THE TARGET MARKET WHAT DO YOU WANT THEM TO DO? WHAT MEDIA CHANNELS ARE THEY USING PHASE 1 PHASE 2 PHASE 3 WHAT IS THE CREATIVE WHAT IS THE CREATIVE WHAT IS THE CREATIVE MESSAGING? MESSAGING? MESSAGING? WHAT IS THE REASON TO BELIEVE? WHAT IS THE REASON TO BELIEVE? WHAT IS THE REASON TO BELIEVE? MEDIA MEDIA MEDIA WHAT CHANNELS WILL BE WHAT CHANNELS WILL BE USED? WHAT CHANNELS WILL BE USED? USED?

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