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Chapter 6 Strategic Management Communication by Robyn Walker<br />Claudia Ruiz<br />Daisy Martinez<br />Juliana Stout<br /...
Communicating in writing<br /> <br /><ul><li>Benefits
Writing process/ Strategy
Tactic element
Planning and developing
Selecting and incorporating and flow
Revising for style and tone</li></ul>*80 %= biggest weakness = writing communication.*<br />
Routine messages<br /> Identifying the Message Type/ helps choose the organizational pattern, content and tone.<br />All b...
Parts of a message-Introduction-Body-Close<br />Introduction<br />Direct Approach <br /> Indirect Approach <br />
The Body<br />Necessary supporting details for the purpose of the message<br />May Include:<br />Reasons -Procedures -Back...
Types of conclusion<br /><ul><li>Good will</li></ul>	“I look forward to meeting you Tuesday to further discuss the propose...
Sales
Call to Action</li></ul> <br />“Lets meet later this week to discuss details of my proposal. I will call you tomorrow to d...
Persuasive Message<br />Persuasive message can be a more difficult communication purpose to achieve because it requires mo...
Two Persuasive situations exist:<br />In which you belief your audience is more or less receptive to your ideas or proposa...
Model AIDA<br />Attention- audience attention and interest<br />Interest-    strengthen the audience interest<br />Desire-...
Indirect approach<br />To persuade a resistance or hostile audience requires a less direct approach:<br />STEPS:<br />Open...
Reports and ProposalsPreparing to write the report<br />Define the problem that will address in the report<br />Gather inf...
Selecting a report type<br />Informal<br />Memo<br />Introduction <br />Body<br />close<br />Formal<br />Finding and recom...
Proposal Format<br />Propose idea and purpose<br />Scope<br />Methods<br />Materials<br />Qualifications<br />Follow-up<br...
Visual Elements<br />Headings<br />Font Appearance<br />Font size<br />Placement<br />Lists<br />Bullet List<br />Identify...
Graphics<br />Pie Graph<br />BarGraph<br />
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Presentation unit 6[1]

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Presentation unit 6[1]

  1. 1. Chapter 6 Strategic Management Communication by Robyn Walker<br />Claudia Ruiz<br />Daisy Martinez<br />Juliana Stout<br />Joe Originales<br />
  2. 2. Communicating in writing<br /> <br /><ul><li>Benefits
  3. 3. Writing process/ Strategy
  4. 4. Tactic element
  5. 5. Planning and developing
  6. 6. Selecting and incorporating and flow
  7. 7. Revising for style and tone</li></ul>*80 %= biggest weakness = writing communication.*<br />
  8. 8. Routine messages<br /> Identifying the Message Type/ helps choose the organizational pattern, content and tone.<br />All business messages can be categorized:<br />-Persuasive messages<br />-Informative messages<br />-Goodwill in nature messages <br /> <br />
  9. 9. Parts of a message-Introduction-Body-Close<br />Introduction<br />Direct Approach <br /> Indirect Approach <br />
  10. 10. The Body<br />Necessary supporting details for the purpose of the message<br />May Include:<br />Reasons -Procedures -Background information-Description -Evidence <br />
  11. 11. Types of conclusion<br /><ul><li>Good will</li></ul> “I look forward to meeting you Tuesday to further discuss the proposed flex-time plan”<br /> <br /><ul><li> Summary 
  12. 12. Sales
  13. 13. Call to Action</li></ul> <br />“Lets meet later this week to discuss details of my proposal. I will call you tomorrow to discuss a day and time that convenient for you”<br />
  14. 14.
  15. 15. Persuasive Message<br />Persuasive message can be a more difficult communication purpose to achieve because it requires more PREPARATION & STRATEGY FORMULATION<br />
  16. 16. Two Persuasive situations exist:<br />In which you belief your audience is more or less receptive to your ideas or proposal<br />In which you believe your audience is resistant or even hostile to your organization or idea<br />
  17. 17. Model AIDA<br />Attention- audience attention and interest<br />Interest- strengthen the audience interest<br />Desire- provide evidence to prove the claims made earlier in the message<br />Action- suggest a specific step the audience can take to make the action easy<br />
  18. 18. Indirect approach<br />To persuade a resistance or hostile audience requires a less direct approach:<br />STEPS:<br />Open message with statement or common ground to defuse any different that can exist between you and the audience<br />(Body) explained the need of you proposed idea<br />Eliminate your audience objections to your proposal<br />Announce your specific solution<br />Plan for implementing your proposed solutions<br />
  19. 19. Reports and ProposalsPreparing to write the report<br />Define the problem that will address in the report<br />Gather information and data<br />Develop recommendations<br />
  20. 20. Selecting a report type<br />Informal<br />Memo<br />Introduction <br />Body<br />close<br />Formal<br />Finding and recommendations are longer and more significant<br />Title page - Name of the report<br />Transmitted documents - Cover letter subject of the report<br />Table of content – Complete list of all topics addressed in the report <br />List illustrations – Table of figures<br />Executive of summary – summary of major topics<br />Proper of the body report <br />Introduction – Purpose of report<br />Discussion of the body – Information on the problem and solution<br />Conclusion - Solution and benefits<br />Recommendation – Suggested course of action<br />Proposal format<br />Visual impression in written message<br />
  21. 21. Proposal Format<br />Propose idea and purpose<br />Scope<br />Methods<br />Materials<br />Qualifications<br />Follow-up<br />Budget/Cost<br />Summary<br />Appendixes<br />
  22. 22. Visual Elements<br />Headings<br />Font Appearance<br />Font size<br />Placement<br />Lists<br />Bullet List<br />Identify Separate Item<br />
  23. 23. Graphics<br />Pie Graph<br />BarGraph<br />
  24. 24. Graph Into Text<br />Appropriate Location<br />Label the Graph<br />Introduce the Graph<br />Explain the Graph<br />
  25. 25. Coherence and Flow<br /><ul><li>Sub Topics
  26. 26. Connection
  27. 27. Direct Approach
  28. 28. Paragraph coherence
  29. 29. Logical flow of ideas
  30. 30. Repetition
  31. 31. Transitions and forecasting
  32. 32. Link Ideas from one topic to the next
  33. 33. Tells audience what will be covered next</li></li></ul><li>Style & ToneAttitude and level of formality of your written communication<br /><ul><li>Audience needs and expectations
  34. 34. Communicators relationship with the audience
  35. 35. Organizations culture</li></li></ul><li>First-and second-pronouns<br />
  36. 36. Mechanical Errors<br />Disruptive <br />Unclear pronouns<br />Run on sentences<br />Credibility <br />Punctuation<br />Passive voice<br />Etiquette<br />False subjects <br />Misplaced apostrophes<br />Accent<br />Nonnative speakers<br />
  37. 37. Revisingelectronically<br /><ul><li>Subject Line
  38. 38. Ensure the message is mechanically correct
  39. 39. Practice netiquette
  40. 40. “LOL” appropriate?
  41. 41. BE THEIR IN FIVE MIN..appropriate?
  42. 42. Be brief, clear, and concise</li></li></ul><li>Famous for persuading our Country<br />http://www.youtube.com/watch?v=PbUtL_0vAJk<br />

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