Personal Information
Organization / Workplace
Madrid Area, Spain Spain
Occupation
Strategy, Consulting- brand, innovation, communications
Industry
Advertising / Marketing / PR
About
Born and raised in Spain from Taiwanese parents I had the fortune of growing up bicultural
and trilingual (and perhaps even with what some call 'cultural sensitivity').
This global mindset and a love for problem-solving, creativity and culture are the forces that drive me.
Specialties: design of qualitative and quantitative research, branding, brand strategy, communications strategy, digital planning, trendwatching, ideation and innovation, writing and storytelling.
Likes
(144)
See all
2011 Customer Experience Impact Report
RightNow Technologies
•
11 years ago
Customer journey mapping
Erik Roscam Abbing
•
12 years ago
60 Content Predictions for 2015 by Content Marketing Institute
Content Marketing Institute
•
8 years ago
7 Content Insights - Epic Content Marketing - Integrated Marketing Forum 2013
Joe Pulizzi
•
9 years ago
The Content Marketing Imperative - NewsCred Content Summit Summit 9-18
Michael Brenner
•
8 years ago
10 Inspiring Zappos Customer Support Stories
Infinit-O Global, Limited
•
9 years ago
The Future of Marketing 2016: New Roles, and Trends
Mathew Sweezey
•
7 years ago
6 Questions to Lead You to a Social Media Strategy
Mark Schaefer
•
9 years ago
Brand Archetype | An Introduction + Overview
John W. Manley
•
8 years ago
Archetype Overview with brand examples & character compass
Emily Hean
•
9 years ago
Does Your Content Work for People? Essentials for Evaluating Your Client's Content
GatherContent
•
9 years ago
Content Strategy for Everything
Kristina Halvorson
•
7 years ago
The Future of Advertising: Death of Advertising
Planning-ness
•
10 years ago
When the Marketing Becomes the Product 2
Helge Tennø
•
13 years ago
Stakeholder mapping
Erik Roscam Abbing
•
11 years ago
Brand driven innovation, why culture is key for breakthrough innovations
Erik Roscam Abbing
•
8 years ago
Top 10 Trends of 2015
Buzz Marketing Group
•
8 years ago
JWT: Generation Z Brazil – Executive Summary English
J. Walter Thompson Intelligence
•
7 years ago
What Matters to Millennials?
Peter Jordan
•
8 years ago
Value Proposition Design
Yves Pigneur
•
8 years ago
Unboring Service Design with Craft & Creativity
FITC
•
8 years ago
A Planner's Playbook - Everything I learned about planning at Miami Ad School New York
Sytse Kooistra
•
9 years ago
JWT: The Future 100 (December 2014)
J. Walter Thompson Intelligence
•
8 years ago
Marriage: how & why An Indian Perspective
manojksinghania
•
12 years ago
Passage to India: 7 insights into India's changing consumer market
Brand Genetics
•
8 years ago
The Culture Of Luxury Brands
BlueFocus
•
9 years ago
8Ps Of Luxury Brand Marketing
Rohit Arora
•
10 years ago
LUXURY BRAND MANAGEMENT
Sudio Sudarsan
•
9 years ago
Luxury Experiences and Digital Strategy
Adv Media Lab
•
10 years ago
Digital Strategies for Luxury Brands
Marci Ikeler
•
13 years ago
Likes
(144)
See all
2011 Customer Experience Impact Report
RightNow Technologies
•
11 years ago
Customer journey mapping
Erik Roscam Abbing
•
12 years ago
60 Content Predictions for 2015 by Content Marketing Institute
Content Marketing Institute
•
8 years ago
7 Content Insights - Epic Content Marketing - Integrated Marketing Forum 2013
Joe Pulizzi
•
9 years ago
The Content Marketing Imperative - NewsCred Content Summit Summit 9-18
Michael Brenner
•
8 years ago
10 Inspiring Zappos Customer Support Stories
Infinit-O Global, Limited
•
9 years ago
The Future of Marketing 2016: New Roles, and Trends
Mathew Sweezey
•
7 years ago
6 Questions to Lead You to a Social Media Strategy
Mark Schaefer
•
9 years ago
Brand Archetype | An Introduction + Overview
John W. Manley
•
8 years ago
Archetype Overview with brand examples & character compass
Emily Hean
•
9 years ago
Does Your Content Work for People? Essentials for Evaluating Your Client's Content
GatherContent
•
9 years ago
Content Strategy for Everything
Kristina Halvorson
•
7 years ago
The Future of Advertising: Death of Advertising
Planning-ness
•
10 years ago
When the Marketing Becomes the Product 2
Helge Tennø
•
13 years ago
Stakeholder mapping
Erik Roscam Abbing
•
11 years ago
Brand driven innovation, why culture is key for breakthrough innovations
Erik Roscam Abbing
•
8 years ago
Top 10 Trends of 2015
Buzz Marketing Group
•
8 years ago
JWT: Generation Z Brazil – Executive Summary English
J. Walter Thompson Intelligence
•
7 years ago
What Matters to Millennials?
Peter Jordan
•
8 years ago
Value Proposition Design
Yves Pigneur
•
8 years ago
Unboring Service Design with Craft & Creativity
FITC
•
8 years ago
A Planner's Playbook - Everything I learned about planning at Miami Ad School New York
Sytse Kooistra
•
9 years ago
JWT: The Future 100 (December 2014)
J. Walter Thompson Intelligence
•
8 years ago
Marriage: how & why An Indian Perspective
manojksinghania
•
12 years ago
Passage to India: 7 insights into India's changing consumer market
Brand Genetics
•
8 years ago
The Culture Of Luxury Brands
BlueFocus
•
9 years ago
8Ps Of Luxury Brand Marketing
Rohit Arora
•
10 years ago
LUXURY BRAND MANAGEMENT
Sudio Sudarsan
•
9 years ago
Luxury Experiences and Digital Strategy
Adv Media Lab
•
10 years ago
Digital Strategies for Luxury Brands
Marci Ikeler
•
13 years ago
Personal Information
Organization / Workplace
Madrid Area, Spain Spain
Occupation
Strategy, Consulting- brand, innovation, communications
Industry
Advertising / Marketing / PR
About
Born and raised in Spain from Taiwanese parents I had the fortune of growing up bicultural
and trilingual (and perhaps even with what some call 'cultural sensitivity').
This global mindset and a love for problem-solving, creativity and culture are the forces that drive me.
Specialties: design of qualitative and quantitative research, branding, brand strategy, communications strategy, digital planning, trendwatching, ideation and innovation, writing and storytelling.