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Final presentation

  1. 1. Domino’s Pizza:A Digital Media Strategy By Julia Raymond
  2. 2. Social Media @dominos Domino’s Pizza dominosvids @dominos
  3. 3. Blog  Combination of all social media sites  Customer feedback  Employee experiences  The Pizza Turnaround  http://pizzaturnaround.com/
  4. 4. Target Audience 18-25 26-45
  5. 5. The Big Idea Bring in new customers Secure existing customers Build customer loyalty Grow the Domino’s network
  6. 6. Search Engine Optimization  Google AdWords  Keywords  Pay-Per-Click  “Pizza”  “Handmade”  Targeted Ads  “Carryout”  “Delivery”  “Deal”
  7. 7. Key Performance Indicators Google AdWords Google Analytics
  8. 8. Campaign Timeline Begin: December 1-21, 2013 Launch: January 1, 2014 Follow-Up: March 131, 2014
  9. 9. Budget Labor Google AdWords Advertising • $1 million • $1 million • $8 million • $100,000 per person • $200,000 pay-per-click • $1.6 million per site
  10. 10. Summary AdWord s Budget Blog Analytics

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