Social Media Marketing Strategy
Step-by-Step Guide
Step 1: Client Analysis
 What is exactly their service or product?
 How is it different from competition?
 How products...
Step 2: Target Audience Analysis
 What are they interested in?
 How old are they ( gender, place of residence etc.)?
 W...
Step 3: Social Media Goals
 What are short-term marketing objectives?
 What are long-term marketing objectives?
 How th...
Step 4: Social Media Planning
 What should be relevant content to client’s target
audience?
 How often should it appear?...
Step 5: Measuring Results
 What are the measurements of success?
 How to correct mistakes in real time?
 How often to m...
Step 6: Actual Implementation
 Who will be responsible for content?
 Who will be responsible for administration?
 Who w...
Questions:
j.jakubiec@yahoo.com
Upcoming SlideShare
Loading in …5
×

Social Media Marketing Strategy. Step-by-step Guide.

521 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
521
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
47
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media Marketing Strategy. Step-by-step Guide.

  1. 1. Social Media Marketing Strategy Step-by-Step Guide
  2. 2. Step 1: Client Analysis  What is exactly their service or product?  How is it different from competition?  How products or services are sold ( where, by whom etc.)?  Does the client have any social media platforms?  What content can be interesting for the target group?  What worked / did not work before?  What are other marketing activities?  What are available client’s human resources and their level of training?  What is competitors’ activity in social media?
  3. 3. Step 2: Target Audience Analysis  What are they interested in?  How old are they ( gender, place of residence etc.)?  Which language are they using?  How do they spend their free time?  What are their hobbies?  What other websites / social media platforms are they using? Why?  How engaged are they on other social media platforms? Why?  Whom do they follow / admire? Why?
  4. 4. Step 3: Social Media Goals  What are short-term marketing objectives?  What are long-term marketing objectives?  How the achieved results can be amplified?  How important is social media in the media mix?  How different are goals at different stages?
  5. 5. Step 4: Social Media Planning  What should be relevant content to client’s target audience?  How often should it appear?  Which social media platforms will work best?  What are the specific tasks per each?  How to align several social media platforms with other marketing efforts?  Which type of advertising to use to support?  Who will administer / create content / plan?
  6. 6. Step 5: Measuring Results  What are the measurements of success?  How to correct mistakes in real time?  How often to monitor and what exactly?  Which scenarios should be used?  At what stage to do reevaluation of strategy / results ?  Which software to use?
  7. 7. Step 6: Actual Implementation  Who will be responsible for content?  Who will be responsible for administration?  Who will take the final decision?  Which parts of strategy need to be reexamined?  What needs to stay / go?  What extra training can managers get? How often?
  8. 8. Questions: j.jakubiec@yahoo.com

×