Social Media Tips for Small Businesses On The Go


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This is a copy of my 30 minute presentation for North By North Shore, the North Shore of Massachusetts digital marketing event of the summer! #NXNS

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Social Media Tips for Small Businesses On The Go

  1. 1. Julia Campbell, J Campbell
  2. 2. › Any online technology or practice that people use to share (content, opinions, insights, experiences, perspectives and media).› REAL interactions in REAL time. North By North Shore -
  3. 3. North By North Shore -
  4. 4.  Facebook – People you already know (or used to know) Twitter – People you want to know Google+ - People you don’t know yet Pinterest – People who do stuff/have stuff you want to do or have LinkedIn – People you work/worked with or want to work with North By North Shore -
  5. 5.  What’s New › Timeline Cover Photo – What are the rules › Custom Tab Icons (111pixels x 74 pixels) › Ability to see new Likes in chronological order › Schedule future posts › Administrator levels › Messages • Milestones › Pinning to top • Compelling images › Highlights are VITAL North By North Shore -
  6. 6.  Online Pin Board Perfect – in fact, mandatory – for anyone selling anything to women Pin products, craft ideas, recipes, infographics – compelling photos! Who is kicking butt on Pinterest? › › North By North Shore -
  7. 7. business-more-pinnable/North By North Shore -
  8. 8.  A graphic with a quote, saying, or inspirational message. A graphic with your blog post headline. Before & after photos that show the result of your service or expertise. PRO TIP: Stack them under each other rather than side by side. Images of you, your team, your office, your inspiration or motivation (people like to know the face of the business). A humorous image such as a comic or meme. A photo or scan of an illustration, scrapbook page, doodle pad, brainstorm, or sketch. North By North Shore -
  9. 9. North By North Shore -
  10. 10.  Circles Hangout Explore How it’s used:  Geeks  Early-adopters  Discovering North By North Shore -
  11. 11.  The future is PHOTOS. Get Instagram on your Smartphone or Tablet. Now. Photo editing. › Picmonkey › Befunky North By North Shore -
  12. 12.  Mobile photo- sharing app Also a social network Adding filters Use hashtags Photo contests North By North Shore -
  13. 13. • Industry blogs, • Events, newsletters, anniversaries, websites celebrations, birthdays• Google Alerts & New York • Email newsletter Times alerts • Current Events• Success • Read Stories everything and follow• Inspirational everyone! quotes • Figure out• Want input on what’s working an issue for others and adapt it! North By North Shore -
  14. 14.  Promote your presence! › Add the social media buttons to the main page of your website › Email newsletter template › Brochures, Annual Report, any and all printed materials › Welcome to our email newsletter! Email › Thank you for donating/purchasing! Email › ASK. Staff, volunteers, customers, constituents North By North Shore -
  15. 15. ››››› North By North Shore -
  16. 16. North By North Shore -