Julia CampbellPresident/CEO of J Campbell Social MarketingAssociation of Developmental Disabilities Providers (ADDP)Techno...
About Us J Campbell Social Marketing is a boutique digitalmarketing firm based in Beverly, MA. We have worked with nonpr...
Video http://www.youtube.com/watch?feature=player_embedded&v=QUCfFcchw1w#!#jcsocial @skullsflying
Social MediaRULES OF THE ROAD Social media tools are alwayschanging. (Can’t cross it offthe list.) “Getting on social me...
Social & Mobile are HOT 67% of online adults use social networking sites. 15% use Pinterest 13% use Instagram 6% use T...
Social & Mobile are HOT 71% of women are users of social networking sites,compared with 62% of men. Fully 40% of cell ph...
Isolating or Connecting? Social networking sites are increasinglyused to keep up with close social ties. The average use...
Isolating or Connecting? Internet users get more support fromtheir social ties and Facebook usersget the most support. F...
What’s Hot?HOT TOOLS HOT CONCEPTS Facebook’s new News Feed Facebook Graph Search Tumblr Pinterest Instagram SlideSha...
What’s Not? Only posting as a brand Spam Push marketing No customer service/notanswering comments In-authenticity Ch...
What’s Hot: New Facebook The NEW News Feed! https://www.facebook.com/about/newsfeed#jcsocial @skullsflying
What this means for you#jcsocial @skullsflyingPhoto by Mari Smith,www.facebook.com/MariSmith
What this means for you#jcsocial @skullsflyingPhoto by Mari Smith,www.facebook.com/MariSmith
What this means for you Photos make up 50% of News Feed content (andcontent from Pages makes up almost 30%). Create more...
What this means for you Activity stories (when someone interacts with yourPage) will be more prominent so get your CoverP...
What this means for you Multiple topic-based feeds meanthat you may not get lost in allthe noise! But, will people use t...
Facebook Graph Search Very different from Google Search “Find more of what you’re lookingfor through your friends andcon...
What this means for you Facebook Page SEO isn’t new. Google and Facebook both index your Page name,category, vanity URL ...
TUMBLRWhere the 18-29 demo lives!#jcsocial @skullsflying
What’s Hot: Tumblr Tumblr may not have the most users, but it’s heavily-used by those who love it. Share of time SPENT o...
What’s Hot: Tumblr Micro-blogging, heavily visual KISS – Keep it simple, silly! Focus is on IMAGES, memes Social netwo...
What’s Hot: Tumblr My favorite Tumblr:http://textsfromhillaryclinton.tumblr.com/ Crash Course Tumblr 101:http://www.digi...
PINTERESTNot just forrecipes andpretty shoes!#jcsocial @skullsflying
Pinterest is HOT! Pinterest has almost caught up with Twitter – 15% ofadult U.S. Internet users (16% on Twitter). Pinter...
What’s Hot: Pinterest Pinterest Brand Pages – Why have one? New Pinterest TOS asks you to, if you are using it forwork o...
What’s Hot: Pinterest Nonprofits are usingPinterest! http://www.pinterest.com/pinning4good A list of 102 Things to Pin ...
InstagramThe land of#selfies and#foodporn#jcsocial @skullsflying
What’s Hot: Instagram Used only on mobile devices – you can see and likephotos on a desktop but cannot upload or edit a p...
What’s Hot: Instagram Have a healthy balance of fun pictures and businessimages. Host photo contests. #Sonylove is a goo...
SlideShareShare yourpresentations!#jcsocial @skullsflying
#jcsocial @skullsflying
What’s Hot: SlideShare 45 million unique visitors to the site in January. “World’s largest community for sharing present...
Vine6 seconds toget yourmessageacross!#jcsocial @skullsflying
What’s Hot: Vine Twitter’s smart phone app (only on iOS right now) A mobile service that lets you capture and share shor...
What’s Hot: Vine Called “Instagram for videos”. Use it to showcase yourbrand elevator pitch Product demonstrations Lau...
Snapchat &FacebookPokeWheretweens/teenslive!#jcsocial @skullsflying
What’s Hot: Snapchat & Facebook Poke Users share images or videos that disappear after afew seconds – forever. Time-limi...
Content &CurationThe future ofsocial.#jcsocial @skullsflying
Content Marketing is HOT! “I think social is just a fancy word for human…Content is just stuff people need to know to beh...
Content Marketing is HOT! Content is… Blog posts E-books Books Slideshows Videos Facebook posts Tweets LinkedIn u...
Content Curation is HOT! “Content Curation is a form of content marketingwhere a publisher or small business editorially ...
Content Curation is HOT! Compare to a museum curator: They identify a theme, provide the context, decidewhich paintings ...
Content Curation is HOT! Tools for Content Curation Scoop.it – http://www.scoop.it/u/juliacampbell Storify.com – http:/...
How is time spent on social media? Creating content –writing, editing, sharing,taking photos Posting, tweeting,updating,...
Takeaways… Set a timer. Do one or two things well. You will never, ever, everconsume all the informationavailable. The...
For more information,contact us!Julia Campbell, President & CEOJeannine O’Neil, VP & CMO@JuliaCSocial @Jeannine_ONeilJ Cam...
Social Media – What’s Hot & What’s Not presented by Julia Campbell
Social Media – What’s Hot & What’s Not presented by Julia Campbell
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Social Media – What’s Hot & What’s Not presented by Julia Campbell

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This is a presentation I created for the Association of Developmental Disabilities Providers (ADDP) Technology Day for Human Services Staff. Description: It seems everyone is talking about ways to use social media for business, but social media tools growing so quickly and changing so often that it’s hard to know if you’re using them in the best way. This workshop can help. We’ll look at some of the newest tricks of the trade, discuss the pros and cons of these tools, and examine the tactics necessary to be successful in the social space. Last, but not least, we’ll tackle the question everyone asks: How much time do I really need to spend on social media to get results?

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Social Media – What’s Hot & What’s Not presented by Julia Campbell

  1. 1. Julia CampbellPresident/CEO of J Campbell Social MarketingAssociation of Developmental Disabilities Providers (ADDP)Technology DayJune 6, 2013#jcsocial @skullsflying
  2. 2. About Us J Campbell Social Marketing is a boutique digitalmarketing firm based in Beverly, MA. We have worked with nonprofits large and small, bothinternally as a Development/Marketing Director andexternally as a consultant. We help nonprofits use online tools such as socialmedia, blogs and email marketing, to connect withtheir supporters. We offer solutions to your social media problems –through training, support and managed services.#jcsocial @skullsflying
  3. 3. Video http://www.youtube.com/watch?feature=player_embedded&v=QUCfFcchw1w#!#jcsocial @skullsflying
  4. 4. Social MediaRULES OF THE ROAD Social media tools are alwayschanging. (Can’t cross it offthe list.) “Getting on social media” isnot a marketing strategy. Using social media will notcompensate for a badprogram or service. The tools are NOT free – theytaketime, capacity, knowledge, resources.#jcsocial @skullsflying
  5. 5. Social & Mobile are HOT 67% of online adults use social networking sites. 15% use Pinterest 13% use Instagram 6% use Tumblr 67% use Facebook 16% use Twitter 20% use LinkedInPew Research Center’s Internet & American Life Project: http://www.pewinternet.org/#jcsocial @skullsflying
  6. 6. Social & Mobile are HOT 71% of women are users of social networking sites,compared with 62% of men. Fully 40% of cell phone owners use a socialnetworking site on their phone, and 28% do so ona typical day.#jcsocial @skullsflying
  7. 7. Isolating or Connecting? Social networking sites are increasinglyused to keep up with close social ties. The average user of a socialnetworking site has more close tiesand is half as likely to be sociallyisolated as the average American. Facebook users are more trusting thanothers. Facebook users have more closerelationships.#jcsocial @skullsflying
  8. 8. Isolating or Connecting? Internet users get more support fromtheir social ties and Facebook usersget the most support. Facebook users are much morepolitically engaged than most people. Facebook revives “dormant”relationships. Statistics fromhttp://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx#jcsocial @skullsflying
  9. 9. What’s Hot?HOT TOOLS HOT CONCEPTS Facebook’s new News Feed Facebook Graph Search Tumblr Pinterest Instagram SlideShare Vine Snapchat & Facebook Poke Curation (Scoop.it, etc.) Content marketing Multichannel strategies Focusing on 2 or 3 channelsrather than 4 or 5 Increasing the social mediaspend Data analysis for ROI or ROE Elimination of silos Social for charitablecauses/cause marketing#jcsocial @skullsflying
  10. 10. What’s Not? Only posting as a brand Spam Push marketing No customer service/notanswering comments In-authenticity Cheesiness Buying likes and followers#jcsocial @skullsflying
  11. 11. What’s Hot: New Facebook The NEW News Feed! https://www.facebook.com/about/newsfeed#jcsocial @skullsflying
  12. 12. What this means for you#jcsocial @skullsflyingPhoto by Mari Smith,www.facebook.com/MariSmith
  13. 13. What this means for you#jcsocial @skullsflyingPhoto by Mari Smith,www.facebook.com/MariSmith
  14. 14. What this means for you Photos make up 50% of News Feed content (andcontent from Pages makes up almost 30%). Create more visual content – visuals are mandatory. Articles shared will feature larger preview images anda more prominent title and summary.#jcsocial @skullsflying
  15. 15. What this means for you Activity stories (when someone interacts with yourPage) will be more prominent so get your CoverPhoto and Profile Picture optimized! Updates from third-party apps will be moreprominent (Pinterest, Instagram).#jcsocial @skullsflying
  16. 16. What this means for you Multiple topic-based feeds meanthat you may not get lost in allthe noise! But, will people use them? Users can now choose betweenAll Friends, Music, Photos,Following (a revamp of the Pagesfeed that shows every post madeby the brands and businessespeople Like), Games, CloseFriends, and any Interest orFriends Lists.Info from Mari Smith, TechCrunch, Mashable#jcsocial @skullsflying
  17. 17. Facebook Graph Search Very different from Google Search “Find more of what you’re lookingfor through your friends andconnections.” Your privacy choices determinewhat’s searchable. “With Graph Search, you can lookup anything shared with you onFacebook, and others can findstuff youve shared with them,including content set to Public.That means different people seedifferent results.”#jcsocial @skullsflying
  18. 18. What this means for you Facebook Page SEO isn’t new. Google and Facebook both index your Page name,category, vanity URL and keywords in your About tab.#jcsocial @skullsflying
  19. 19. TUMBLRWhere the 18-29 demo lives!#jcsocial @skullsflying
  20. 20. What’s Hot: Tumblr Tumblr may not have the most users, but it’s heavily-used by those who love it. Share of time SPENT on social networking sites –Facebook dominates (83%), Tumblr is #2 with 5.7%. Audience of 30.8 million visitors in 2012 (up 64%). 18-29 year olds more than twice as likely to use Tumblr. Highest concentration of Hispanic visitors. All statistics from comScore:http://www.comscore.com/Insights/Press_Releases/2013/2/comScore_Releases_the_2013_U.S._Digital_Future_in_Focus_Report#jcsocial @skullsflying
  21. 21. What’s Hot: Tumblr Micro-blogging, heavily visual KISS – Keep it simple, silly! Focus is on IMAGES, memes Social network sharing Use reblogging, following, liking#jcsocial @skullsflying
  22. 22. What’s Hot: Tumblr My favorite Tumblr:http://textsfromhillaryclinton.tumblr.com/ Crash Course Tumblr 101:http://www.digitaltrends.com/social-media/how-to-use-tumblr/#jcsocial @skullsflying
  23. 23. PINTERESTNot just forrecipes andpretty shoes!#jcsocial @skullsflying
  24. 24. Pinterest is HOT! Pinterest has almost caught up with Twitter – 15% ofadult U.S. Internet users (16% on Twitter). Pinterest has almost 25 million monthly uniquevisitors. Pinterest posts last longer – Pinterest pins have a halflife of over one week. (Tweet is 5-25 minutes; 80minutes for Facebook) Pinterest is aspirational, not of-the-moment. All statistics from the Pew Internet & American Life Project(PewInternet.org)#jcsocial @skullsflying
  25. 25. What’s Hot: Pinterest Pinterest Brand Pages – Why have one? New Pinterest TOS asks you to, if you are using it forwork or promoting any type of commercial activity(including fundraising). You can convert your existing account or create a newone. Cannot convert individual boards. First access to new upcoming features (Insights!)https://pinterest.com/business/create/#jcsocial @skullsflying
  26. 26. What’s Hot: Pinterest Nonprofits are usingPinterest! http://www.pinterest.com/pinning4good A list of 102 Things to Pin onPinterest is at: http://jcsocialmarketing.com/2012/08/102-things-to-pin-on-pinterest#jcsocial @skullsflying
  27. 27. InstagramThe land of#selfies and#foodporn#jcsocial @skullsflying
  28. 28. What’s Hot: Instagram Used only on mobile devices – you can see and likephotos on a desktop but cannot upload or edit a photo Can’t share other people’s photos (easily) Statistics: 100 million Monthly Active Users 40 million Photos Per Day 8500 Likes Per Second 1000 Comments Per Second#jcsocial @skullsflying
  29. 29. What’s Hot: Instagram Have a healthy balance of fun pictures and businessimages. Host photo contests. #Sonylove is a good example. Reward followers. Feature your customers! Promote events. Showcase your brand experience. How to use Instagram:http://www.suebzimmerman.com/#jcsocial @skullsflying
  30. 30. SlideShareShare yourpresentations!#jcsocial @skullsflying
  31. 31. #jcsocial @skullsflying
  32. 32. What’s Hot: SlideShare 45 million unique visitors to the site in January. “World’s largest community for sharing presentations” LinkedIn bought the company last May. Supports documents, PDFs, videos and webinars. Host photo contests. #Sonylove is a good example. Reward followers. Feature your customers! Promote events. Showcase your brand experience.#jcsocial @skullsflying
  33. 33. Vine6 seconds toget yourmessageacross!#jcsocial @skullsflying
  34. 34. What’s Hot: Vine Twitter’s smart phone app (only on iOS right now) A mobile service that lets you capture and share shortlooping videos 6 seconds long. http://blog.twitter.com/2013/01/vine-new-way-to-share-video.html#jcsocial @skullsflying
  35. 35. What’s Hot: Vine Called “Instagram for videos”. Use it to showcase yourbrand elevator pitch Product demonstrations Launch of a new product orservice Giving your brand apersonality and some life Special announcements Be creative!#jcsocial @skullsflying
  36. 36. Snapchat &FacebookPokeWheretweens/teenslive!#jcsocial @skullsflying
  37. 37. What’s Hot: Snapchat & Facebook Poke Users share images or videos that disappear after afew seconds – forever. Time-limited sharing (1 – 10 seconds) Screenshot alert Countdown clock Facebook Poke limited to Facebook friends Snapchat limited to Facebook, phonebook andSnapchat friends#jcsocial @skullsflying
  38. 38. Content &CurationThe future ofsocial.#jcsocial @skullsflying
  39. 39. Content Marketing is HOT! “I think social is just a fancy word for human…Content is just stuff people need to know to behuman.” – Nick Kellet, co-founder List.ly Art of communicating with customers and prospectswithout selling. Delivering information that makes your buyer moreintelligent http://www.youtube.com/watch?feature=player_embedded&v=Q5Tt5JSRsOc#!#jcsocial @skullsflying
  40. 40. Content Marketing is HOT! Content is… Blog posts E-books Books Slideshows Videos Facebook posts Tweets LinkedIn updates Etc.“Content marketing is amarketing technique ofcreating and distributingrelevant and valuable contentto attract, acquire, and engagea clearly defined andunderstood target audience –with the objective of drivingprofitable customer action.” –Content Marketing Institute,http://contentmarketinginstitute.com#jcsocial @skullsflying
  41. 41. Content Curation is HOT! “Content Curation is a form of content marketingwhere a publisher or small business editorially collectsthe best content related to a specific niche andtargeted to a specific audience then enhances thatcontent by adding personal opinions and expertise.” –Forbes#jcsocial @skullsflying
  42. 42. Content Curation is HOT! Compare to a museum curator: They identify a theme, provide the context, decidewhich paintings to hang on the wall, how they should beannotated, and how they should be displayed. (Kanter) A good content curatorcontinually seeks, makessense of and shares thebest and most relevantcontent on a particulartopic online.#jcsocial @skullsflying
  43. 43. Content Curation is HOT! Tools for Content Curation Scoop.it – http://www.scoop.it/u/juliacampbell Storify.com – http://storify.com/jcsocial/sandberg Paper.li – Online newspaper List.ly – Social, visual lists (Top Marketing Books, TopCrowdsourcing Sites, Must Read Tech Blogs) The Tweeted Times Pocket – Central place to pull in content from all yourdevices#jcsocial @skullsflying
  44. 44. How is time spent on social media? Creating content –writing, editing, sharing,taking photos Posting, tweeting,updating, publishing Monitoring Engaging Measurement andimprovement#jcsocial @skullsflying
  45. 45. Takeaways… Set a timer. Do one or two things well. You will never, ever, everconsume all the informationavailable. There will always be onemore tweet to send, onemore post to write. Maintain authenticity. Use a personal voice. Outsource if you need it. Don’t lose sight of what’sreally important to you.#jcsocial @skullsflying
  46. 46. For more information,contact us!Julia Campbell, President & CEOJeannine O’Neil, VP & CMO@JuliaCSocial @Jeannine_ONeilJ Campbell Social MarketingBeverly, MAjulia@jcsocialmarketing.com978-578-1328www.jcsocialmarketing.com#jcsocial @skullsflying

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