Social Media for Small Business


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A presentation on social media for the small business owner. This was created for SCORE Northeastern Mass.

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Social Media for Small Business

  1. 1. Social Media Marketing:A Marketing Revolution or Just a Fad? November 17, 2011 SCORE – Northeastern MA Chapterj campbell social
  2. 2. What is “social media”? Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter. J Campbell Social Marketing -
  3. 3. What is “social media”? Social media, on the other hand, is a two- way street that gives you the ability to communicate too. J Campbell Social Marketing -
  4. 4.  More than 800 million active users. More than 50% of active users log on every day. More than 350 million active users access Facebook through their mobile devices. Average user:  Has 130 friends  Is connected to 80 community pages, groups and events J Campbell Social Marketing -
  5. 5.  3 years, 2 months and 1 day. The time it took from the first Tweet to the billionth Tweet. 1 week. The time it now takes for users to send a billion Tweets. 140 million. The average number of Tweets people sent per day, in the last month. 460,000. Average number of new accounts per day over the last month. J Campbell Social Marketing -
  6. 6.  135m+ professionals around the world as of November 3, 2011. Professionals are signing up at a rate that is faster than two new members per second. More than 2 million companies have LinkedIn Company Pages. LinkedIn members are sharing insights and knowledge in more than one million LinkedIn Groups. J Campbell Social Marketing -
  7. 7. You take the good, you take the bad… Pros ConsFree! Not really free. (Sorry!)Can level the playing field – Requires time commitment budgets do not dictate and certain level of skill. success. Can be overwhelming.Successful small Hard to measure ROI – takes businesses are now able time to build relationships to use these tools to and convert leads. increase word-of-mouth. (Though this is changing…)Increase genuine interaction and relationships. J Campbell Social Marketing -
  8. 8. HubSpot study Small Business Owners Who Successfully Use Social Media:Commit weekly resources to creating content and engaging in social media.Blogs – Can be short and sweet, just need to be useful/value-added (good example: Seth Godin).Facebook – Post at least once a day; monitoring interactions, likes, comments.Twitter – Tweeting at least once a day; monitoring conversations, ReTweeting, sharing, thanking.LinkedIn – Requires less updating, more monitoring and responding. Groups need more monitoring. J Campbell Social Marketing -
  9. 9. Ideas for Content LISTEN! Listen, listen, listen. Google Alerts The New York Times alerts Monitor other blogs and share their content. Good Karma helps on social media! Success stories and quotes, testimonials Let people know if you reached a goal, celebrated an anniversary or milestone J Campbell Social Marketing -
  10. 10. Ideas for Content Ask questions! Community news, events Weather! Get input on an issue Events, fundraisers, birthdays, celebrations New email newsletter Tie current events to your business Read everything and follow everyone! Figure out what’s working for others and adapt it for you. J Campbell Social Marketing -
  11. 11. HubSpot study Small Business Owners Who Successfully Use Social Media:Have some method for understanding how social media activity had an impact on business results.  Facebook insights – more than just Likes!  Twitter stats  LinkedIn connections  Conversions to your website  Sign ups for your newsletter  What is your goal? Figure that out first! J Campbell Social Marketing -
  12. 12. HubSpot study Small Business Owners Who Successfully Use Social Media:Don’t try to use EVERY platform – focus time and resources on the social media channels that drive the best results for their business.  Involves trial and error, failure, testing. Don’t be afraid!  Quality over quantity.  Find your customers and go to them.  People always ask, “Should I be on Twitter?” Well – are you customers there?  Don’t fall for the shiny new thing – do your research. J Campbell Social Marketing -
  13. 13. HubSpot study Small Business Owners Who Successfully Use Social Media:Position yourself as a thought leader in your industry.  LinkedIn groups  Sharing quality content  Commenting on current events in your industry or that relate to your industryProvide clear calls-to-action and opportunities to generate leads and new customers using social media.  There must be a clear call-to-action – sign up for our newsletter, come to our event, sign up for a free consultation  Can’t be all selling, all the time – has to be a balance J Campbell Social Marketing -
  14. 14. Rules of a Cocktail Party Mingle and chat. Laugh and listen. Don’t be a wallflower. Do not be the guy with the lampshade on his head. Do not oversell or come on too strong. Each “party” (network) has it’s own etiquette and rules. J Campbell Social Marketing -
  15. 15. Social media is just one piece of the marketing puzzle. J Campbell Social Marketing -
  16. 16. Questions, comments,feedback?• Email:• Web:• Cell: 978-578-1328• Facebook:• Twitter: @skullsflying• LinkedIn:• business-social-media-e-book-hubspot J Campbell Social Marketing -