Takeaways From Today
• The 6 elements that make a great nonprofit
visual;
• Examples from nonprofits that are making and
s...
Visuals Are Vital
• On Facebook, videos are shared 12x more than links and
text posts combined and photos are liked 2x mor...
Creators & Curators
• Creators – 54% of adult internet users that post
original photos or videos online that they themselv...
Do Not Steal Images
• ONLY use legal images that
you have the rights to edit
and/or use.
• Do not just go to Google
Images...
Ask Yourself…
What story are you going to
tell?
• Behind-the-scenes story
• Success story
• Impact story
• Lessons-learned...
Think Of Your Audience First
Always think first about your
audience & your
community.
• What will resonate with
them?
• Wh...
Double Check
Double check data!
Double check photo
permissions!
This photo:
http://www.pinterest.co
m/pin/43016420187779
9...
Take Some Time
These tools take time.
Don’t get discouraged.
Keep learning.
This photo:
http://www.pinterest.c
om/pin/4301...
What Makes a Great Nonprofit Graphic?
1) Visually
compelling.
These photos:
http://www.pinteres
t.com/pin/7944
63809011810...
What Makes a Great Nonprofit Graphic?
2) Tell a story.
This photo:
http://www.pinterest.com
/pin/43016420187847
1786/
#4GL...
3) Educate and inform.
This photo:
http://www.pinterest.com
/pin/26493839054916
0626/
#4GLearn @JuliaCSocial
What Makes a Great Nonprofit Graphic?
4) Elicit emotion.
This photo:
https://www.facebook.co
m/photo.php?fbid=10
150538648...
What Makes a Great Nonprofit Graphic?
5) Showcase impact.
This photo:
http://www.pinterest.
com/pin/1546705684
2371754/
#4...
What Makes a Great Nonprofit Graphic?
6) Shareable.
This photo:
http://www.richardsol
omonblog.com/2012/
10/maria-corte-wo...
Use Infographics
HubSpot found that
brands that publish
infographics increase
their website and blog
traffic an average of...
Nonprofit Infographics
http://us.movember.com/news/view/?id=7241
http://www.amnestyusa.org/about-us/amnesty-50-
years/50-y...
Nonprofit Infographics
Collections for future research, inspiration:
http://www.pinterest.com/kanter/nonprofit-
m/kanter/n...
Tools to Create Great Graphics
Infographics
Infogr.am
InfoActive.co
Piktochart
Easel.ly
Venngage
HubSpot –
Free templates:...
Tools to Create Great Graphics
Quotes
Quozio.com
Recitethis.com
Behappy.me
QuotesCover.com
Inspirably.com
#4GLearn @JuliaC...
Tools to Create Great Graphics
Enhance Photos
UseChisel.com
Pinwords.com
PowerPoint
PicMonkey.com
Pixlr.com
This photo:
ht...
Tools to Create Great Graphics
Photo Apps
Shapely
Piclab
Marksta
Piction
Typic
WordFoto
• These photos:
– https://itunes.a...
Tools to Create Great Graphics
My favorites
Canva.com
#4GLearn @JuliaCSocial
Tools to Create Great Graphics
My favorites
Pinstamatic
#4GLearn @JuliaCSocial
My Two Cents
You need to change the
culture - completely.
Start thinking visually and
start thinking in
“micro-content” te...
My Two Cents
Think of creating graphics
as showing the world
what you do and why
you do it, in a
compelling, interesting
a...
Resources
JCSocialMarketing.com
JohnHaydon.com
BethKanter.org
NPTechForGood.com
#4GLearn @JuliaCSocial
Free E-Book
#4GLearn @JuliaCSocial
http://jcsocialmarketing.
com/resources/ultimate
-guide-social-media-
graphics/
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)
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How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)

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There is no doubt that visuals are driving online communications in 2014. Our minds react differently to visual content. On Facebook, videos are shared 12X more than links and text posts combined. 42% of all Tumblr posts are photos. On YouTube, 100 million users are taking a social action on videos every week. 36% of all shared links on Twitter are photos!

Take-aways:

The 6 things that make a great nonprofit visual;
Examples from nonprofits that are making and sharing eye-catching graphics;
Free or low-cost tools that do not require any technical knowledge to use!

Published in: Design, Technology, Business

How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)

  1. 1. Takeaways From Today • The 6 elements that make a great nonprofit visual; • Examples from nonprofits that are making and sharing eye-catching graphics; • Free or low-cost tools that do not require any technical knowledge to use! #4GLearn @JuliaCSocial
  2. 2. Visuals Are Vital • On Facebook, videos are shared 12x more than links and text posts combined and photos are liked 2x more than text updates. • 42% of all Tumblr posts are photos. • On YouTube, 100 million users are taking a social action on videos every week. • Photo and video posts on Pinterest are referring more traffic than Twitter, StumbleUpon, LinkedIn, and Google+. • Wishpond found that 36% of all shared links on Twitter are photos! – Resource: M Booth, Simply Measured, Wishpond #4GLearn @JuliaCSocial
  3. 3. Creators & Curators • Creators – 54% of adult internet users that post original photos or videos online that they themselves have created. • Curators – 47% of adult internet users that take photos or videos that they have found online and repost them on sites designed for sharing images with many people. • Most people are a combination of both. – Resource: Pew Internet http://www.pewinternet.org/2013/10/28/photo-and-video-sharing- grow-online/ #4GLearn @JuliaCSocial
  4. 4. Do Not Steal Images • ONLY use legal images that you have the rights to edit and/or use. • Do not just go to Google Images and swipe something that looks great. • You can share, retweet and re-pin something from a brand’s social media account. #4GLearn @JuliaCSocial
  5. 5. Ask Yourself… What story are you going to tell? • Behind-the-scenes story • Success story • Impact story • Lessons-learned story • Founder’s story This photo: http://www.pinterest.com/pi n/79446380901159283/ #4GLearn @JuliaCSocial
  6. 6. Think Of Your Audience First Always think first about your audience & your community. • What will resonate with them? • What will they find compelling? This photo: http://www.pinterest.com/pin/ 79446380900936048/ #4GLearn @JuliaCSocial
  7. 7. Double Check Double check data! Double check photo permissions! This photo: http://www.pinterest.co m/pin/43016420187779 9959/ #4GLearn @JuliaCSocial
  8. 8. Take Some Time These tools take time. Don’t get discouraged. Keep learning. This photo: http://www.pinterest.c om/pin/430164201877 760549/ #4GLearn @JuliaCSocial
  9. 9. What Makes a Great Nonprofit Graphic? 1) Visually compelling. These photos: http://www.pinteres t.com/pin/7944 6380901181048 http://www.pinteres t.com/pin/1733 1828563312200 7/ #4GLearn @JuliaCSocial
  10. 10. What Makes a Great Nonprofit Graphic? 2) Tell a story. This photo: http://www.pinterest.com /pin/43016420187847 1786/ #4GLearn @JuliaCSocial
  11. 11. 3) Educate and inform. This photo: http://www.pinterest.com /pin/26493839054916 0626/ #4GLearn @JuliaCSocial
  12. 12. What Makes a Great Nonprofit Graphic? 4) Elicit emotion. This photo: https://www.facebook.co m/photo.php?fbid=10 150538648953305&se t=a.78410178304.732 55.28126338304 #4GLearn @JuliaCSocial
  13. 13. What Makes a Great Nonprofit Graphic? 5) Showcase impact. This photo: http://www.pinterest. com/pin/1546705684 2371754/ #4GLearn @JuliaCSocial
  14. 14. What Makes a Great Nonprofit Graphic? 6) Shareable. This photo: http://www.richardsol omonblog.com/2012/ 10/maria-corte-world- international- breast.html #4GLearn @JuliaCSocial
  15. 15. Use Infographics HubSpot found that brands that publish infographics increase their website and blog traffic an average of 12% over those that do not. This photo: http://visual.ly/what- infographic-2 #4GLearn @JuliaCSocial
  16. 16. Nonprofit Infographics http://us.movember.com/news/view/?id=7241 http://www.amnestyusa.org/about-us/amnesty-50- years/50-years-of-human-rights/us-maternal-health- crisis-facts http://blog.compassion.com/does-international-child- sponsorship-work/ http://whenyouwakeupamother.com/?p=1362 #4GLearn @JuliaCSocial
  17. 17. Nonprofit Infographics Collections for future research, inspiration: http://www.pinterest.com/kanter/nonprofit- m/kanter/nonprofitinfographics/ http://www.pinterest.com/nonprofitorgs/nonprofit-ads- posters-infographics/ http://www.stayclassy.org/blog/five-of-our-favorite- nonprofit-fundraising-infographics/ #4GLearn @JuliaCSocial
  18. 18. Tools to Create Great Graphics Infographics Infogr.am InfoActive.co Piktochart Easel.ly Venngage HubSpot – Free templates: http://offers.hubspot.com/how-to-easily- create-five-fabulous-infographics-in-powerpoint #4GLearn @JuliaCSocial
  19. 19. Tools to Create Great Graphics Quotes Quozio.com Recitethis.com Behappy.me QuotesCover.com Inspirably.com #4GLearn @JuliaCSocial
  20. 20. Tools to Create Great Graphics Enhance Photos UseChisel.com Pinwords.com PowerPoint PicMonkey.com Pixlr.com This photo: http://www.pinterest.com/pin/430164201878271362/ #4GLearn @JuliaCSocial
  21. 21. Tools to Create Great Graphics Photo Apps Shapely Piclab Marksta Piction Typic WordFoto • These photos: – https://itunes.apple.com/us/app/wordfoto/id414002091?mt=8 – http://www.pinterest.com/pin/64105994667679513/ #4GLearn @JuliaCSocial
  22. 22. Tools to Create Great Graphics My favorites Canva.com #4GLearn @JuliaCSocial
  23. 23. Tools to Create Great Graphics My favorites Pinstamatic #4GLearn @JuliaCSocial
  24. 24. My Two Cents You need to change the culture - completely. Start thinking visually and start thinking in “micro-content” terms. Stop with the excuses. You have interesting visuals even if you can’t show picture of cute animals and kids – that’s a cop out. #4GLearn @JuliaCSocial
  25. 25. My Two Cents Think of creating graphics as showing the world what you do and why you do it, in a compelling, interesting and easy-to-share way! Your nonprofit’s mission and impact are worth sharing if you get a little creative. #4GLearn @JuliaCSocial
  26. 26. Resources JCSocialMarketing.com JohnHaydon.com BethKanter.org NPTechForGood.com #4GLearn @JuliaCSocial
  27. 27. Free E-Book #4GLearn @JuliaCSocial http://jcsocialmarketing. com/resources/ultimate -guide-social-media- graphics/

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