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Cause Camp: How to Use Digital Storytelling Strategies for Deeper Donor Engagement

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Julia Campbell has run her digital marketing consulting business for almost a decade, focused exclusively on mission-driven organizations. A mom of 2 and a Returned Peace Corps Volunteer, she is the author of Storytelling in the Digital Age: A Guide for Nonprofits, a call-to-action for nonprofits to use stories to accomplish their missions.

In this session, author and global authority on nonprofit digital storytelling Julia Campbell will walk you through the modern day secrets to nonprofit storytelling success, based on her bestselling book for nonprofits.

Published in: Government & Nonprofit
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Cause Camp: How to Use Digital Storytelling Strategies for Deeper Donor Engagement

  1. 1. HOW TO USE DIGITAL STORYTELLING FOR DEEPER DONOR ENGAGEMENT Julia Campbell, MPA www.jcsocialmarketing.com
  2. 2. WHAT MAKES A STORY? Open a browser on any laptop, tablet, or smartphone. Go to slido.com. Enter the event code #L360. Type in your answer.
  3. 3. WHAT CAN STORYTELLIN G DO?
  4. 4. https://www.softwareadvice.com/resources/how-to-create-repeat- donors/
  5. 5. https://queerideas.co.uk/2015/10/the-fundraising-paradox.html
  6. 6. STOP THINKING OF STORYTELLING AS A MEGAPHONE TO PROMOTE YOUR AGENDA. THINK OF IT AS A GIFT FOR YOUR SUPPORTERS.
  7. 7. DIGITAL STORYTELLING SUCCESS What are the essential building blocks of compelling stories? How can we spread these stories to the right audience?
  8. 8. WHAT MAKES A STORY? Open a browser on any laptop, tablet, or smartphone. Go to slido.com. Enter the event code #L360. Type in your answer.
  9. 9. 5 ESSENTIAL BUILDING BLOCKS OF EFFECTIVE STORIES
  10. 10. COMPELLING CHARACTER
  11. 11. DOORWAYS FOR WOMEN AND FAMILIES “Although Leila’s story is not unique—her happy ending is. 1 in 4 women will be affected by domestic violence in their lifetime and approximately 75% of women who are killed by their abusers are murdered when they attempt to leave or after they have left an abusive relationship.” https://www.doorwaysva.o rg/impact/hear-from- our-clients/
  12. 12. AVOID THIS TEMPTATION How Doorways for Women and Families Helped Save Leila’s Life Vs. How Leila’s Life was Transformed and She Got Back On Her Feet
  13. 13. “IT’S A TWO-PERSON TEAM AND ONE IS DOWN – JUST LIKE THAT.”
  14. 14. “I WAS OUT THERE IN THE STREETS AND I WAS ON DRUGS. I WAS DIRTY AND SMELLY AND EVERYTHING. ”
  15. 15. Feeding America: https://youtu.be/PPKyXOe_D4A
  16. 16. SPLASH – MEET JHARANA
  17. 17. TRAJECTORY
  18. 18. AUTHENTICITY
  19. 19. Reunion: https://youtu.be/gHGDN9-oFJE
  20. 20. PERSONAL STORIES ARE THE MOST POWERFUL.
  21. 21. INSPIRE ACTION
  22. 22. How do we battle “compassio n fatigue” and get people to take action?
  23. 23. HOOK THEM
  24. 24. “SO, TELL US YOUR STORY!” This Photo by Unknown Author is licensed under CC BY-ND
  25. 25. Why must you tell THIS story? What’s the belief burning within you that your story feeds off of? What greater purpose does this serve? What does it teach?
  26. 26. DIGITAL STORYTELLING SUCCESS What are the essential building blocks of compelling stories? How can we spread these stories to the right audience?
  27. 27. YOUR STORIES ARE THE GOLD. TWEET: @JULIACSOCIAL @PHILANTHROPY_MA “Think of the story itself as gold. You mine the gold, you capture the story. Then you bring it back to your office and you need to pound that gold into difference shapes and sizes, depending on whom you’re talking to, or also where you’re telling it.” ~Andy Goodman
  28. 28. https://uwsd.org/files/galleries/Storybook- 0001.pdf
  29. 29. Doctors Without Borders: https://youtu.be/PPKyXOe_D4A
  30. 30. YOUR STORIES MAKE YOUR IDEAS REAL FOR YOUR AUDIENCE.
  31. 31. ASK YOURSELF: Are you telling real stories, or just sharing messages? What new insights will your audience gain from your stories? Are they interesting? Are they challenging assumptions in creative and engaging ways?
  32. 32. QUESTIONS? www.jcsocialmarketing.com Email: julia@jcsocialmarketing.com Twitter: @JuliaCSocial Storytelling in the Digital Age workbook: www.jcsocialmarketing.com/workboo k

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