Digital and social marketing has flipped traditional marketing on its head. Today, everyday people with serious passions for their interests are those with the most power. With their authenticity and credibility, they garner attention of consumers, which is very valuable to brands.
Even with a closer eye on the relationships between blogger and brand, many content creators have partnered with brands to receive free trips and high value items in exchange for exposure.
How can you be included in these campaigns? This presentation covers six things social influencers can do to get the attention of brands.