Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

banana industry


Published on

Published in: Business

banana industry

  1. 1. 1<br />
  2. 2. Contents<br />Banana Industry <br />Review<br />Short<br />term<br />Proposal<br />Medium term<br />Proposal<br />Long<br />term<br />Proposal<br />Feasibility<br />Analysis<br />PESTLE<br />Analysis<br />6<br />1<br />2<br />3<br />4<br />5<br />2<br />
  3. 3. Banana Industry Review<br />1.<br />Growers<br />Packing<br />Exporting<br />Importing<br />Trading Co.<br />6<br />2<br />3<br />4<br />5<br />Distribution<br />Retail<br />Supermarket<br />Customer<br />3<br />
  4. 4. 4<br />Banana Industry Review<br />6<br />2<br />3<br />4<br />5<br />Source: Banana Link<br />
  5. 5. Banana Industry Review<br />1.<br /> International Union of Food Workers <br /> Based in Geneva, Switzerland<br /> Member of Global Union Federation<br /> 336 trade unions in 120 countries with membership of over 12 million workers.<br /> International labour unity principle<br />About IUF<br />6<br />2<br />3<br />4<br />5<br />5<br />
  6. 6. Banana Industry Review<br />1.<br />World<br />Banana<br />Forum<br /><ul><li> Aim to achieve fair and sustainable production and trade in bananas
  7. 7. Make Fruit Fair campaign
  8. 8. Launched in December 2009
  9. 9. Involves all stakeholders in banana supply chain
  10. 10. Best practices regarding workplace issues
  11. 11. A banana documentary film by Fredrik Gertten
  12. 12. About treatment of banana workers’ health and safety issues in the plantation</li></ul>6<br />2<br />3<br />4<br />5<br />Banana<br />Link<br />Bananas!*<br />Same objectives, different bodies<br />6<br />
  13. 13. Banana Industry Review<br />1.<br />Trading Co. <br />6<br />2<br />4<br />5<br />3<br />CODE of CONDUCT<br />IFA & <br />7<br />
  14. 14. Banana Industry Review<br />1.<br />Codes<br />Of<br />Conduct<br />TNCs <br /> NGOs<br />Non legally enforceable<br />Increased <br />Adoption<br />Grocery supply code of practice<br />6<br />3<br />4<br />5<br />2<br />CHIQUITA <br /> SA 8000<br />Contents<br />Unilateral<br />ILO and UN Conventions<br />8<br />
  15. 15. Banana Industry Review<br />1.<br />Codes<br />Of<br />Conduct<br />TNCs <br /> NGOs<br />Non legally enforceable<br />Monitoring by unions and MNCs<br />Increased <br />Adoption<br />Grocery supply code of practice<br />6<br />3<br />4<br />5<br />2<br />Bi-<br />lateral<br />CHIQUITA <br /> SA 8000<br />legally enforceable<br />Contents<br />Process <br />Components<br />Unilateral<br />ILO and UN Conventions<br />Presumption of trade union membership<br />MNCs Global Union Federation<br />International FrameworkAgreement<br />Limited resources of unions<br />9<br />
  16. 16. Banana Industry Review<br />1.<br />REVIEW COMMITTEE<br /> ILO conventions: Labour Sstandards<br />6<br />2<br />3<br />4<br />5<br />EDUCATION OF WORKERS<br /> Health and Safety<br /> Public International Campaigns Banned<br />**COLSIBA: Latin American Coordination of Banana Workers Unions <br />10<br />
  17. 17. 11<br />Short term<br /> [1 year]<br />Our proposal<br /><ul><li>supermarket pressure</li></ul>Med-term<br />[2-5 years]<br /><ul><li>“The Banana Smile” Campaign</li></ul>Long term<br />[> 5 years]<br /><ul><li>Balancing the Supply Chain</li></li></ul><li>Short-term Proposal<br />2.<br />Objectives<br />6<br />1<br />3<br />4<br />5<br />ENSURE PUBLIC ACCOUNTABILITY<br />INCREASE CONSUMER AWARENESS<br />12<br />
  18. 18. Short-term Proposal<br />2.<br />Objectives<br />6<br />1<br />3<br />4<br />5<br />ENSURE PUBLIC ACCOUNTABILITY<br />INCREASE CONSUMER AWARENESS<br />13<br />
  19. 19. Short-term Proposal<br />2.<br />6<br />1<br />3<br />4<br />5<br />14<br />
  20. 20. 15<br />Short-term Proposal<br />2.<br />6<br />1<br />3<br />4<br />5<br />
  21. 21. Short-term Proposal<br />2.<br /><ul><li>In 2008, 70% of UK population were aware about fair-trade mark whilst in 2010
  22. 22. Sale of fair-trade products soared by 40% despite economic downturn
  23. 23. FairTradeaddresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers.
  24. 24. FairTrade minimum and premium price</li></ul>6<br />1<br />3<br />4<br />5<br />16<br />
  25. 25. 17<br />Short-term Proposal<br />2.<br />6<br />1<br />3<br />4<br />5<br /><ul><li> Gain access to more campaigns
  26. 26. Market the European market </li></ul> UK >>> France, Germany, Spain and Italy <br /><ul><li> Blueprinting successful model globally</li></li></ul><li>18<br />Short-term Proposal<br />2.<br />6<br />1<br />3<br />4<br />5<br /><ul><li> Learn from on-going campaigns that educate consumers
  27. 27. Consumers are said to be king and retain the power to influence supermarkets to change.
  28. 28. Promote “FairTrade” bananas</li></ul>Customer<br />
  29. 29. 19<br />Short-term Proposal<br />2.<br />6<br />1<br />3<br />4<br />5<br />+<br />
  30. 30. 20<br />Short-term Proposal<br />2.<br />6<br />1<br />3<br />4<br />5<br />+<br />
  31. 31. 3.<br />Medium-term Proposal<br />6<br />1<br />2<br />4<br />5<br /> IMPROVED REGULATION<br /> COMPLIANCE MONITORING <br />21<br />
  32. 32. 3.<br />Medium-term Proposal<br />Advantage!<br />Disadvantage!<br /><ul><li>Not legally enforceable
  33. 33. Self-regulated/campaign activity
  34. 34. Poor monitoring mechanisms
  35. 35. Unilateral – CSR mechanism?
  36. 36. Content decided by company
  37. 37. Barriers to freedom of association
  38. 38. Extensive contents
  39. 39. Education of workers
  40. 40. GSCOP in the UK
  41. 41. Ombudsman to resolve disputes</li></ul>6<br />1<br />2<br />4<br />5<br />22<br />
  42. 42. 3.<br />Medium-term Proposal<br />Grocery Supply Code of Practice (GSCOP)<br />6<br />1<br />2<br />4<br />5<br />23<br /><ul><li> Innovative way to legislate
  43. 43. Fair dealing principle
  44. 44. Extensive content</li></li></ul><li>3.<br />Medium-term Proposal<br />Proposed Action<br />Lobby the EU to introduce GSCOP<br /><ul><li>EU-wide Code of Practice, based on UK model
  45. 45. All European supermarkets
  46. 46. Turnover > £1bn or equivalent</li></ul>6<br />1<br />2<br />4<br />5<br />24<br />
  47. 47. 3.<br />Medium-term Proposal<br />Proposed Action<br />Lobby for legal audit requirement of GSCOP<br /><ul><li>More effective compliance monitoring
  48. 48. Superior to UK ombudsman service</li></ul>6<br />1<br />2<br />4<br />5<br />25<br />
  49. 49. 3.<br />Medium-term Proposal<br />Proposed Action<br />Role of NGOs<br />NGOs carry out auditing – more resources<br /><ul><li>Social Accountability International</li></ul> Auditor of Social Accountability Standards<br />Relevant experience<br /><ul><li>EUROBAN</li></ul>6<br />1<br />2<br />4<br />5<br />26<br />
  50. 50. 3.<br />Medium-term Proposal<br />Proposed Action<br />Increased public pressure<br /><ul><li>Enhance compliance with code
  51. 51. Knock on effects on supply chain</li></ul> Higher prices of bananas<br /><ul><li>CSR as determinant of buying preference</li></ul>6<br />1<br />2<br />4<br />5<br />27<br />
  52. 52. 4.<br />Long-term Proposal<br />Objectives!<br />1<br />2<br />3<br />5<br />6<br /> IFAS IMPROVEMENTS<br /> TRADE UNION INVOLVEMENT<br />28<br />
  53. 53. 4.<br />Long-term Proposal<br />1<br />2<br />3<br />5<br />6<br />29<br />
  54. 54. 4.<br />Long-term Proposal<br />1<br />2<br />3<br />5<br />6<br />30<br />
  55. 55. 5.<br />Feasibility Analysis<br />FUNDING<br />Donations ; Sponsorships<br />6<br />1<br />2<br />3<br />4<br />31<br />FAIRTRADE :<br />Self-funding<br />Sainsbury’s Fair Development Fund<br />Pool resources with World Banana Forum & IFO - MAKEFAIR<br />
  56. 56. 5.<br />Feasibility Analysis<br />Short-term<br />Banana elasticity - 0.46, 0.6 for fresh fruit <br />Compromise - less disposable income, does it become a luxury good – Sainsbury and Waitrose sales – CSR big issue<br />6<br />1<br />2<br />3<br />4<br />32<br />
  57. 57. 5.<br />Feasibility Analysis<br />Medium-term<br />No ongoing costs for the IUF.<br />Cost of audit compliance borne by supermarkets.<br />Heavy dependence on successful lobby outcome.<br />Difficulty of lobbying for radical change.<br />What is a fair price for suppliers<br />6<br />1<br />2<br />3<br />4<br />33<br />
  58. 58. 5.<br />Feasibility Analysis<br />Long-term<br />What’s a fair wage?<br />EU first then USA, hard to implement global standards<br />6<br />1<br />2<br />3<br />4<br />34<br />
  59. 59. 35<br /><ul><li> More effective relationships with trade unions
  60. 60. Ally with government to ensure enforcement of IFAs
  61. 61. Increased wages
  62. 62. Worker pensions</li></ul>6. PESTLE Analysis<br />2<br />3<br />4<br />5<br />1<br /><ul><li> Improved health and safety standards
  63. 63. Fair Trade social projects
  64. 64. Fair trade funds to upgrade technology
  65. 65. Potential for technology sharing
  66. 66. Improved enforcement of workers’ rights
  67. 67. Monitored IFAs and trade union activity
  68. 68. Less agro-chemicals
  69. 69. More environmentally friendly pesticides
  70. 70. Proper waste disposal and recycling</li></li></ul><li>Our proposal<br />36<br />
  71. 71. 37<br />
  72. 72. 38<br />Attendance record<br />
  73. 73. 39<br />Jade<br />
  74. 74. 40<br />Sha<br />
  75. 75. 41<br />Others<br />