PURL101

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Learn what PURL is all about, how it can help your business, and more.

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PURL101

  1. 1. Building Partners Through Personalized Campaigns Presenter: Julia Hsia Reflection Communications
  2. 2. Objectives <ul><li>Get a Better Understanding of a Personalized URL (PURL) Campaign </li></ul><ul><li>Identify the Value PURL Offers </li></ul><ul><li>Demonstrations of PURL Campaigns </li></ul><ul><li>Q & A </li></ul>
  3. 3. Our Partners <ul><li>MindFire Inc. – Look Who’s Clicking </li></ul><ul><li>Creatives – Designers, Prepress </li></ul><ul><li>Print Service Providers </li></ul><ul><li>You </li></ul>
  4. 5. What is PURL? <ul><li>Pursonalized URL Campaign – Attract, Interact, React </li></ul><ul><ul><li>Solution Based Technology Track, Measure, Analyze </li></ul></ul><ul><ul><li>Consist of up to Four Landing Pages – Welcome, Survey, Update Profile, and Thank You </li></ul></ul><ul><ul><li>Personalized vs. Generalized URL </li></ul></ul><ul><ul><li>Trigger Notifications Send out to Respondents and Representatives </li></ul></ul>
  5. 6. Why PURL? <ul><li>Track - Dynamic Communication </li></ul><ul><ul><li>Personalized Landing Pages – Strategic Approach </li></ul></ul><ul><ul><li>Relevant Message – Campaign Focused </li></ul></ul><ul><ul><li>Starting a Conversation </li></ul></ul><ul><ul><li>Trigger Alerts for Real Time Interaction </li></ul></ul><ul><li>Measure – Campaign Dashboard </li></ul><ul><ul><li>Activity </li></ul></ul><ul><ul><li>Survey </li></ul></ul><ul><ul><li>Daily Lead Report </li></ul></ul><ul><ul><li>ROI Breakdown </li></ul></ul><ul><li>Analyze – Evaluate Data and Start the Next Cycle </li></ul>
  6. 7. Sample PURL Campaign
  7. 8. Sample PURL Campaign
  8. 9. Summary and Conclusions <ul><li>Data Drives Relevance, Relevance Drives Response </li></ul><ul><li>Personalization is not always positive </li></ul><ul><li>Variable and PURLs are tremendous TOOLS…but list/creative/offer/timing are still critical </li></ul><ul><li>With all elements properly engaged, response rates will increase 3-5 times and the results will be actionable and measureable </li></ul>
  9. 10. Some Supplemental Links <ul><li>For Campaign Dashboard Demo http://www.mindfireincmarketing.lwcdirect.com/admin User ID: Partners Password: Growth07(case sensitive) </li></ul><ul><li>Get Noticed Campaign Demo, please refer to the Excel database list for your personalized site, or, www.myreflectionadvantage.com to log in as a guest </li></ul><ul><li>Travel PURL Campaign http://johndoe.lwctravel.com/front/frontLogin.jsp </li></ul><ul><li>Insightful Investor Demo www.myreflectionadvantage.com/insightful </li></ul>
  10. 11. Thank You! Julia Hsia [email_address] 312-865-0245

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