Myspace

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Myspace

  1. 1. New platform for MySpace<br />A presentation by <br />Dave Yentema, Zhanfeng Shen, Julie Malik, Youwen Gu<br />
  2. 2. History of MySpace<br />August 2003<br />eUniverse employees came up with an idea<br />Free and open access to users <br />Very important for long term success<br />2005<br />Blogging between users, including pictures<br />2006<br />Cell phone integration, both to and from phone<br />
  3. 3. What about Facebook?<br />Facebook brought about competition and new features<br /><ul><li>Competition continued
  4. 4. Facebook’s own platform</li></ul>MySpace always tried to maintain a competitive advantage<br />New security and other changes<br />
  5. 5. MySpace needs a platform!!<br />CHOICES:<br />Join Google’s OpenSocial Platform<br />OR<br />Build your own<br />
  6. 6. MySpace needs a platform<br />Google’s OpenSocial platform<br />Quick way to maintain competitive advantage<br />Disadvantages of OpenSocial<br />Lack of differentiation<br /><ul><li>May never materialize
  7. 7. Difficulty extracting payments from providers</li></li></ul><li>Build your own platform!<br />Advantages<br />Uniqueness and flexibility<br />Modify as seen fit<br />Choose target market and advertising<br />Disadvantages of making their own platform<br />Time consuming<br />Possibly costly<br />
  8. 8. Aspects of constructing a platform<br />Establish written budget<br />Analyze and design system needs<br />Programming and testing<br />Phased conversion<br />Create and release in stages<br />Members can adapt and provide feedback<br />
  9. 9. The Business Case<br />Building own platform<br />Long term benefits<br />Costs covered by advertising<br />Enhanced accessibility and new features<br />Support MySpace in becoming number 1 in social networking<br />
  10. 10. THANK YOU<br />Sources use in presentation:<br />“MySpace”. http://cb.hbsp.harvard.edu/cb/access/6361941<br />“MySpace”. http://en.wikipedia.org/wiki/MySpace<br />

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