Build the future of mobile apps with facebook mobile app europe berlin sept 14
•
41 likes•8,039 views
Mobile app europe keynote in Berlin in September 2014
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (20)
Similar to Build the future of mobile apps with facebook mobile app europe berlin sept 14
Similar to Build the future of mobile apps with facebook mobile app europe berlin sept 14 (20)
Build the future of mobile apps with facebook mobile app europe berlin sept 14
- 3. MOBILEIS EATING THE WORLD
- 4. MOBILE IS NOT A TECHNOLOGY
- 5. MOBILE IS A CONSUMER BEHAVIOR
- 6. APPSARE EATING THE WORLD
- 8. 0 5 10 15 20 25 30 35 Dec-12 Feb-13 Apr-13 Jun-13 Aug-13 Oct-13 Dec-13 Feb-14 APPS MOBILE WEB 86%
- 11. “Our Biggest Mistake Was Betting Too Much On HTML5” Mark Zuckerberg September2012
- 14. Mobile active people on Facebook every month 1 B+
- 18. June 2012 0$ Per day August 2012 500k$ Per day Today 3M$ Per day
- 19. DEVELOPING APPS IS COMPLEX
- 20. IDENTITY DEV TOOLS ANALYTICS SHARING
- 24. PHYSICAL SERVERS LOAD BALANCING DATABASE BINDINGS RESTful API ROUTING MIDDLEWARE APP SECURITY APP BUSINESS LOGIC NETWORKING CACHING DATA MODELS USER SESSIONS SOCIAL PUSH NOTIFICATIONS FILES UI BINDINGS
- 25. PHYSICAL SERVERS LOAD BALANCING DATABASE BINDINGS RESTful API ROUTING MIDDLEWARE APP SECURITY APP BUSINESS LOGIC NETWORKING CACHING DATA MODELS USER SESSIONS SOCIAL PUSH NOTIFICATIONS FILES UI BINDINGS YOUR APP
- 26. PARSE YOUR APP
- 27. We take care of the nuts and bolts. So you can get to the fun part faster. Networking, Managing Servers, Scaling
- 28. Parse Push Parse Analytics Parse Core
- 30. •260,000+apps powered by Parse •4K+ new signups per week •5B+ push notifications sent in Q1
- 31. Push notification as a service Advanced Push targeting Push scheduling and expiration Web console, Rest API or Client SDK
- 33. Parse Push Up to 1,000,000 recipients $0.05/ 1K additional recipient Parse Core Up to 30 requests/sec $100 / month per 10 additional req/sec Parse Analytics Unlimited Data points Free
- 35. 10 BILLION Facebook Logins in 2013
- 36. 80 80 of the top 100 grossing iOS apps of the top 100 grossing Android apps •Frictionless •No passwordfailure •Cross platformand personalizedexperience
- 39. in engagement 26%+increase on Trip Advisor’s hotel listings when a user saw travel recommendations from friends over those without friends recommendations
- 42. MORE CONTROL MORE CLARITY LET ME BE ANONYMOUS
- 47. 1.Try or use apps without sharing info from yourprofile 2.Geta cross-device experience -stable ID– 3.Easily upgrade to a social experience later through Facebook Login
- 48. Your app here
- 49. “ —comScore Facebook is the top driver of awareness of new mobile apps.”
- 50. 2.4 BILLION+ Referrals per week via the Facebook native apps
- 51. Send to Mobile Mobile Like Button Message Dialog
- 52. Cross-platform enables Send to Mobile
- 53. •
- 54. •
- 55. Open and accessible Cross platform Easy to integrate Supports mobile only
- 56. • • • • • 3BILLION+ MOBILE DEEP LINKS INDEXED
- 60. Facebook App Events •Mobile app analytics •Integrated in the facebook SDK •Pre built & custom events
- 61. •Demographics •RetentionChart& cohorts •Rengagement campaigns
- 66. +350M installs +60% use mobile app ads
- 67. Over 130M people have downloaded theWeather app, so it is clear that the audience is there. However,monetizing our mobile audience like our web audience can be a challengebecause of data, unit, targeting and measurement limitations on mobile for marketers.” —Jeremy Hlavacek, The Weather Channel “
- 71. Trythe new Facebook Login Save time and use Parse for yournextmobile app Know more about youruserswithApp events Makemoney withAudience Network