Fail Fast & Often!
Pretotyping is an approach to developing and launching innovation that helps you determine if you are building the right "it" before you invest a lot of time and effort to build "it right". Pretotyping helps you to fail ... fast enough and cheaply enough that you'll have time and ability to try something different.
A pretotype is a mock-up of the intended product or service that can be built in minutes, hours or days instead of weeks, months or years. The art and science of pretotyping is aimed to help innovators:
* Identify the core feature and experience of the new potential product.
* Decide what features can – and should – be mocked-up (or dramatically simplified).
* Use mock-ups to systematically test and collect feedback and usage data.
* Analyze data to determine the next step.
Fail fast and learn from it:
Most new products and services fail. Failure is an unavoidable part of the innovation process; and some failures are much harder to take – and survive – than others.
In many cases, the innovative product or service was well thought out, planned and built. The team put a lot of time and effort to give it lots of cool features, they tested and debugged it, shined it and made it look as good as the possibly could – just to find out that they put all this time and effort on ... the wrong product. They built something that people did not want or need.
If your new product or service fails fast (and at a lower cost), you will have the time, resources and energy to try something else – and keep trying until you have a hit. To increase your odds, just like baseball, you need more "at-bats". But if you've spent months and years and tons of money on a single idea - just one chance at the ball - you may have ran out of time, money and energy.
This workshop is designed to help you "see the fun" in pretotyping and failing fast and often.
Attributions: Alberto Savoia, www.pretotype.org