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tools for online advocacy:
building power on the web 2.0



               Phillip Djwa - Agentic Communications - phillip...
We provide web
development and
design along with
strategic planning for
medium to large social
change organizations.




 ...
Social Change Web Developers



• ADVOMATIC              • Free Range Studios
• Echo Ditto             • Community Bandwid...
4
online possibilities


• increase your audiences (expand sphere of
  influence and engage existing audience)
• engage them...
your process



 what is your basic platform?



  what are you going to do?



how do you know it’s working?


          ...
infrastructure




what is your basic platform?




                                      7
infrastructure




         but first, a note on
           Open Source
   Open source software is built by
people working...
9
10
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highly tactical




What are you going to do?




                                   17
relationships




       Listen
                                 Measure
Talk            Collaborate




                 ...
functional model



    Talk     Listen       Measure

• Blogs    • Media       • Volunteer
• Email    • Blogs         mgm...
highly collective




                       Talk
email blasts, blogs, donor, volunteer, social media
         media shari...
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highly collective




CanadaHelps




                            38
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highly collective




Social Media
Ways to share




                              50
highly collective




BUT don’t forget email!!
    Ways to share




                                    51
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highly collective




How do you know it’s working?




                                     62
highly collective




                Listen
Media, bloggers, news, online feeds, etc




                                ...
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65
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highly collective




        Measure
Email, donations, impact.




                                     70
highly collective




Surveymonkey




                             71
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highly collective




Salesforce




                           73
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highly collective




What are some other interesting tools?




                                          76
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highly communicative




            Thank you!
http://delicious.com/juhwawa/sttd
             Phillip Djwa
        philli...
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Social Tech Training - Power Building Online

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A totally subjective listing of online tools for advocacy from Agentic.

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Social Tech Training - Power Building Online

  1. 1. tools for online advocacy: building power on the web 2.0 Phillip Djwa - Agentic Communications - phillip@agentic.ca
  2. 2. We provide web development and design along with strategic planning for medium to large social change organizations. Phillip Djwa, Principal 2
  3. 3. Social Change Web Developers • ADVOMATIC • Free Range Studios • Echo Ditto • Community Bandwidth • Communicopia • Fission Strategy • Development Seed • Web Collective • BIRO Creative 3
  4. 4. 4
  5. 5. online possibilities • increase your audiences (expand sphere of influence and engage existing audience) • engage them into taking specific action (mobilize) • you can organize (volunteers, movement) • inform audience about the issue (education) • you can develop campaigns 5
  6. 6. your process what is your basic platform? what are you going to do? how do you know it’s working? 6
  7. 7. infrastructure what is your basic platform? 7
  8. 8. infrastructure but first, a note on Open Source Open source software is built by people working together for each other 8
  9. 9. 9
  10. 10. 10
  11. 11. 11
  12. 12. 12
  13. 13. 13
  14. 14. 14
  15. 15. 15
  16. 16. 16
  17. 17. highly tactical What are you going to do? 17
  18. 18. relationships Listen Measure Talk Collaborate 18
  19. 19. functional model Talk Listen Measure • Blogs • Media • Volunteer • Email • Blogs mgmt blasts • Social • Donor • RSS networks mgmt • Metrics Collaborate 19
  20. 20. highly collective Talk email blasts, blogs, donor, volunteer, social media media sharing, advertising, etc 20
  21. 21. 21
  22. 22. 22
  23. 23. 23
  24. 24. 24
  25. 25. 25
  26. 26. 26
  27. 27. 27
  28. 28. 28
  29. 29. 29
  30. 30. 30
  31. 31. 31
  32. 32. 32
  33. 33. 33
  34. 34. 34
  35. 35. 35
  36. 36. 36
  37. 37. 37
  38. 38. highly collective CanadaHelps 38
  39. 39. 39
  40. 40. 40
  41. 41. 41
  42. 42. 43
  43. 43. 44
  44. 44. 45
  45. 45. 46
  46. 46. 47
  47. 47. 48
  48. 48. 49
  49. 49. highly collective Social Media Ways to share 50
  50. 50. highly collective BUT don’t forget email!! Ways to share 51
  51. 51. 52
  52. 52. 53
  53. 53. 54
  54. 54. 55
  55. 55. 56
  56. 56. 57
  57. 57. 58
  58. 58. 59
  59. 59. 61
  60. 60. highly collective How do you know it’s working? 62
  61. 61. highly collective Listen Media, bloggers, news, online feeds, etc 63
  62. 62. 64
  63. 63. 65
  64. 64. 66
  65. 65. 67
  66. 66. 68
  67. 67. 69
  68. 68. highly collective Measure Email, donations, impact. 70
  69. 69. highly collective Surveymonkey 71
  70. 70. 72
  71. 71. highly collective Salesforce 73
  72. 72. 74
  73. 73. highly collective What are some other interesting tools? 76
  74. 74. 77
  75. 75. 78
  76. 76. 79
  77. 77. 80
  78. 78. 83
  79. 79. 84
  80. 80. 85
  81. 81. highly communicative Thank you! http://delicious.com/juhwawa/sttd Phillip Djwa phillip@agentic.ca 86

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