• Examine Analytics to ﬁnd out what they’re REALLY looking
for, what they react to… and what they completely ignore.
• Ask them directly: what is it that you want? Human insights
complement the numeric data. (exit survey / email
questionnaire / customer appreciation day)
• Let the discover what they want and observe. Use product
selector widgets to uncover their true needs.
THE MOSTVALUABLE REAL
• Create a true product highlight worthy of their attention -
and your cashﬂow.
• Introduce a product selector if you have a large selection
and prospects have difﬁculty choosing or ﬁnding theirs
• Institute a prominent lead generator to capture those
leads at a low, low barrier to entry, high CTR and then sell for
PEOPLE EVERYWHERE WANT
FAST & EASY… MAKE IT HAPPEN
• The order/checkout process is almost always too long,
drawn out, takes too long to go through, complicated, asks for
too many things… you get the picture.
• Your navigation structure is too complex or non-intuitive
so people get lost.Think mobile, too!
• Your link naming is too general/generic - this is a UX ‘sin’
often seen but rarely seen as a problem.Too widespread.
Usability guru Jared Spool in 1997:“Give them more of an idea,
and they’ll give you more of their attention and action”
YES, COLORS MATTER BUT…
• Colors matter much less than you probably think. People
assume a symbolic representation called language ﬁrst.
• Think Facebook Split - dark blue for respectability, ﬁre
engine red for action, alerts, standing out. Big publishing
houses still use this almost exclusively.
• Orange in order buttons is a given these days due to
Digital Marketer & Amazon, but test this together with written
IT’S NOT JUSTTHE
• Reduce the amount of steps required in checkout, in signups,
everywhere where action is required. Lower the barrier, simplify
the visuals, remove the clutter.
• At each step, use guidance and prompts. Every single time,
this raises conversion 5-25%. Combined… much more than that.
• Make the order process clear - visually and conceptually.
• Give eye direction and visual cues.
• Seamless payment processing and mobile & local options.
• Do not provide too many options to choose from!
Remember the 7+-2 rule…
• Make choosing between options clear. If you need this,
choose this. If that, then choose that.Visually, also.
• Use clear, active copy. Ditch the passive structures, holding
back and ambiguous hyperbole.Talk to them directly, to their
needs and tell them what to do and why.
MAKE IT OBVIOUS WHERE
ATTENTION SHOULD GO
• Make the intended #1 ACTIONABLE element clearly
stand out on the page.
• SHOW them where to look on the page… use colors,
faces, arrows even… and video. Maybe not animation.
• Use motion to show without a doubt where to look, what
to do and why. Sparingly.And knowingly.
EMOTION SELLS… DETAILS
• Don’t even try to ‘convince’ anybody… you’ll just end up
looking pushy and needy.
• Promise an EXPERIENCE they’d love to have…
• Use emotional triggers such as fear of injury, fear of loss,
being left out, losing out…
• Use the Cialdini triggers - the seven basic building blocks
• Use Sugarman’s 30 psychological triggers - these never
fail, just choose the ones that apply to you.
PEOPLE ARE CREATURES OF
HABIT… SO USETHAT!
• For instance: underlined link text in blue…
• Add to Cart buttons even if you’re just selling one thing
• Think and ask about what they’re used to and love…
“DON’T LOOK FOR CHALLENGES…
LOOK FOR SETUPS!”
• Look for what’s already selling… and being searched and
bought… then sell even more of that!
• Look for new markets where you can repeat proven
success setups you already have.
• Feed the Winners… Not the Losers!
LOOK FORTHE WINDFALLS
• Do an 80/20 analysis - do more of the 20%… and even
20% of that…
• Do you have a backend that you are not yet using?This
alone could double-triple your business or more…
• Do you have Joint Venture opportunities, just waiting for
you to take action and make another windfall. Look into it.
• Real Life Examples Of Outrageous
• Detailed InstructionsTo Get Started
• TacticsYou Can UseToday
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