Organizations Social Media Web 2 0 Approach


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Organizations Social Media Web 2 0 Approach

  1. 1. Organizations’ social media / web 2.0 approach Juhani Anttila Helsinki, Finland , March 24, 2010 These pages are licensed under the Creative Commons 3.0 License 1 (Mention the origin)
  2. 2. Public social media development How could your organization get business benefits 2 by using these technologies for improving the quality of organizational management? xxxx/16.1.2010/jan
  3. 3. An example: Social media initiatives for developing a business-aligned social media networking strategy 1. Create and maintain a corporate Facebook page to serve for marketing and recruiting. 2. Establish and operate blogs for all customer- or member-facing divisions. 3. Offer free web-enabled telephone conferencing services to customers. 4. Create and maintain a CEO blog. 5. Establish and operate wikis to create and share “best practices” information. 6. Partner with a professional organization to develop a podcast based lesson series offering continuing education. 7. Develop and implement training processes on how to employ dedicated blogs in support of project management. 8. Create and publicize a network of experts within the organization who can be consulted on business specific topics. 9. Establish a secure company wide social bookmarking system to support the tagging and sharing of internal and external information sources. 10. Develop a corporate policy and training program on information security and privacy. 11. Create and test a plan to employ social media and social networking in crisis situations. 12. Create and implement a competitor monitoring system to track competitor activities on blogs, social networks, public wikis, feed subscription services, and social bookmarking. 3 3431x/16.1.2008/jan (Ref.: Dennis D. McDonald)
  4. 4. References: How organizations already have implemented Enterprise Web 2.0? It's likely that your organization is already using Enterprise Web 2.0 technologies in some way. But make sure you are getting the most from Web 2.0 in order to help you plan your Enterprise Web 2.0 strategy: • McKinsey: Over 80% of enterprises plan to use Web 2.0 technologies for better interactions with customers, partners and employees. • The Wall Street Journal: About 20% of companies use mashups in one form or another and, over time, mashups will become so intuitive non-technology users will be building them. • Economist: Serious business: A perspective on Enterprise Web 2.0, and how Web 2.0 goes corporate  and organizations are taking advantage of it. • IDC: The Hidden Costs of Information Work.  Information tasks are central to today’s organization’ and organizations that give information workers adaptive, enabling technology can gain great competitive advantage. • BusinessWeek: When Companies Do the Mash’.  Corporations are jumping onboard the trend of mixing and matching information from different sources. 4 3441x/16.1.2008/jan
  5. 5. New business knowledge creation and distribution by using tools of the knowledge work environment (KWE) Sharing information (Blogs) Collecting knowledge assets New knowledge artefacts (Wiki) Participants collaborate in the process to create Conversing new knowledge (Forums) Reflecting and contributing Feeding information (Blogs) (Aggregators) 5 3207x/2.5.2008/jan
  6. 6. Example: Supporting organization’s supplier network, emphasizing quality and related issues Suppliers and organization’s other interested parties communicating with organization’s purchase people, managers and quality etc. experts. For details see the next four slides. (3) Internal organization- (2) Restricted (4) Specific wide supplier (1) General expert (intranet) (extranet) public (intranet) access access (Internet) access access Quality related communication in the network: - General quality Maintaining information the system - Supplier / partner issues and its - Project issues contents Access management - Quality requirements Searching & navigating, Personalization and assurance - Environmental issues Information - Social responsibility - Ethics - Issue X 6 Web 2.0 tools may be used in all areas of the application from (1) to (4). 2668x/17.1.2004/jan
  7. 7. Organization’s facilities for quality related communication with suppliers - 1 1. Internet interface (quality domain within organization’s Web page): Communication via Internet in general, including for potential suppliers, e.g.: - Organization’s own quality direction and intention, information to the existing and potential suppliers - General policies for supplier relationship - Quality assurance requirements to the suppliers - General quality related news and bulletins - Registering for preferred suppliers (extranet access) - Supplier recognition - FAQ’s and answers - Links to the related interesting www-pages Example: TRW supplier Web pages: 7 2669/20.1.2010/jan
  8. 8. Organization’s facilities for quality related communication with suppliers - 2 2. Extranet interface (organization’s supplier dedicated communications): Communication with the existing registered suppliers, e.g. on: - Agreements and contracts - Personalized offerings - Delivery situation - Purchase life-cycle management - Quality plans, manuals - Self-declarations and certificates - Supplier’s assessments - Supplier recognition - Reports - Inquiries, questionnaires, feedback - Continuous quality assurance communication 8 2670/20.1.2010/jan
  9. 9. Organization’s facilities for quality related communication with suppliers - 3 3. General intranet access to organization’s internal shared supplier quality information (quality portlet within organization’s intranet): Communication within organization’s members, e.g.: - Organization’s general quality approach and methodology related to the supplier relationship and purchase - Internal support information and explanations to the corresponding Internet and extranet information - Internal guidance e.g. to organization’s purchase people for using supplier related methodology and requirements - Supplier categorization and supplier acceptance situation - Quality surveillance reports - Supplier audit situation - Supplier quality related training - Inquiries Internal quality bulletins - Related links - FAQ’s 9 2671/20.1.2004/jan
  10. 10. Organization’s facilities for quality related communication with suppliers - 4 4. Specific intranet access to maintain organization’s internal shared quality information and development (quality expert portlet within organization’s intranet): Communication within organization’s quality experts, e.g.: - Maintaining organization’s shared supplier quality information - Situation reports, the overall situation relating to the suppliers’ quality - Managing the quality integration process of the organization, aspects of suppliers’ quality - Win / Win analyses - Risk management regarding to supplier quality - Development projects for supplier quality management and assurance - Assessing and analyzing the supplier quality network - Quality of the network and its quality management - Maintaining supplier quality related procedure documents - Quality experts’ documentation 10 2672/18.1.2004/jan