Good Morning!I’m Judy Pinger from Milwaukee Public Library.I’ve been a librarian for over 20 years.Became extremely interested in social media about five years ago.I’ve seen firsthand the many benefits that Twitter has brought to our library.A quick show of hands…how m any of you have a Twitter account at your library?
The objective is to get as many followers as possible to click on your headline and read the content.
There is a lot of chirping going on!
Twitter originally called Twittr as it was inspired by the spelling of Flickr.Developed to be used as an in-house communication tool but quickly mushroomed.
Using the @ sign also ensures that the same tweet will appear in the targeted tweeter’s feed.
People have been participating in forms of social media for centuries. Abbreviated text is nothing new.Back in the 19th century, telegraph operators used GM, SFD, and GA meant good morning, stop for dinner, and go ahead.
Keynote address : Lewis Feldstein and social capital
Using Twitter as a Powerful Social Medium for Libraries
Using Twitter as a Powerful Social Medium Judy Pinger Coordinator of Business and Technology Milwaukee Public Library WLA LaCrosse – October 26th, 2012
What is Twitter?Definition:A microblogging system that lets a person sendbrief text messages up to 140 characters inlength to a list of followers.Source : Twitter.com
Limited to 140 character updates Twitter is a scrolling series of headlines.
Twitter StatisticsThere are 500 million users in 2012.There are 340 million tweets sent daily.Source : Wikipedia
Brief History of TwitterLaunched in July 2006 by Jack Dorsey, anemployee of then podcasting company Odeo.
What is a Hashtag?A hashtag is a search meant to label a topic orfilter a conversation.#WLA, #MilwaukeePubLib, #ALA
Hashtag How To’s• If you Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet.• Dont over-tag a single Tweet. (Best Practices recommend using no more than 2 hashtags per Tweet.)• Use hashtags only on Tweets relevant to the topic. From Twitter.com
Spotlight Important Library WeeksExamples:Teen Tech Week – in MarchNational Library Week – in AprilBanned Books Week – in October
Tips for Effective Tweeting• Time your tweets for maximum effectiveness.• Hootsuite or Tweetdeck useful for setting up timed Tweets.• Do not bombard your followers with Tweets.
Humanize Your Library’s Voice Followers need to have the sense that a personis conversing with them.
Leave Formality at the door, be casual in tone.Do : “Hey, it’s so hot outside – that we’re stayingopen so you can avoid melting into thesidewalk.”Don’t: “The library is open for extended hoursdue to the heat advisory.”
The best person to tweet for your library may not be a librarian --Assign staff who already enjoy social media.-Are conversational and convey warmth.-Has a sense of humor and will interact well witha wide variety of followers.
Eschew Library Jargon.Bad example : “Use the RFID machines to checkout current periodicals.”Good example : “Hey! Current mags nowavailable for check out with a swipe of yourlibrary card!”
Encourage the Good, the Bad and the Ugly!Do not be afraid of negative comments. It’s allpart of the conversation!The good news:most followers are very enthusiastic andsupportive.
Quickly respond to any interaction. Even 24 hours is a lifetime in the social media realm!
Link to, Retweet, Share whenever your library is in the news-MKE_CC Oct 11, 2:47pm via Web MKE residentsmay register to vote at City Hall or any@MilwaukeePubLib until Wednesday, October17 - call 286-3491 for addl voter info
More ways to engage followers:Author Birthdays-Favorite library quotes –“Outside of a dog, a book is mans best friend.Inside of a dog its too dark to read. GrouchoMarxUS comedian with Marx Brothers (1890 - 1977)”
Tweet about Standard Library FAQ’SHow to apply for a library card.How to reserve a meeting room.How to download ebook/audiobook content.
Ideas for Twitter PostsShare reminders about civic services:-Where to vote.-Property tax bill schedule.-Municipal Trick or Treat schedule.
HootsuiteMost popular of the Twitter dashboard clients. - Updates content from blogs and Facebook. - Assign work teams to Twitter account. - Schedule Tweets ahead of time. - Automatically converts content into Twitterformat using owl.ly extension. - Tracks statistics. - Fee based but basic account free.
Tracking your Twitter ActivityTweets stay on Twitter an average of 4 days.Twitter soon to make archiving available.Twitter Client such as HootSuite keeps Tweetslonger.