Mining On LinkedIn - Passive and Freak’n PROACTIVE


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’Wicked High Level’ overview of how to mine for leads on LinkedIn. Passive and PROACTIVE touch approach. Presented during #NXNS event 9/12/12

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Mining On LinkedIn - Passive and Freak’n PROACTIVE

  1. 1. Wanna Minefor Prospectson ?175 million members | Membersfrom ALL Fortune 500 Companies |4.2 billion professionally-orientedsearches in 2011 (Projected toexceed 5.3 billion in 2012) | 85 ofFortune 100 profiled Judy Parisella e:
  2. 2. FIRST – The Self Examination Ask Yourself: ‘Is LinkedIn where you should be?’ Is Your LinkedIn profile complete? IT MATTERS! Do you have a company page/profile? Are you updating SOMETHING in your LinkedIn profile at least 1x a week? Have you joined/participated/started discussions within LinkedIn Groups?Mining on LinkedIn means S#$&@T! if you haven’t built up ‘influence’ 9/11/2012 2
  3. 3. Completing Your LinkedIn Profile – MATTERS“Users with complete profiles are 40times more likely to receiveopportunities through LinkedIn.” -LinkedIn Users Industry and postal code A current position with description Two more positions Education At least 5 skills Profile photo At least 50 connections A summary 9/11/2012 3
  4. 4. Passive Mining/Nurture | Build Your Influence – Add an App or 2 or 3 or… 9/11/2012 4
  5. 5. Passive Mining/Nurture | Build Your Influence – e.g. SlideShareSlideShare is the world’s largest community forsharing presentations. YOU CAN: Share presentations & documents with your LinkedIn network Upload portfolios, resume, conference talks, PDFs, marketing/sales presentations etc. Display them on your LinkedIn profile all formats supported: ppt, pps, pptx, odp, pdf, doc, docx, odt, Keynote, iWork pages EVEN embed YouTube videos in presentations, add audio to make a webinar 9/11/2012 5
  6. 6. Passive Mining | Reach Out to those that have already found YOU!Basic ‘People’ Search  Ask for introductions and referralsFind out who has been looking atyour profile  Premier Account worth considerationInMail could be your NEW BFF  Direct message ANYONE whether you’re connected or not 9/11/2012 6
  7. 7. Check Out Whose Following Your CompanyReach out to themwith a connectionrequestNote inquiring if theyneed assistanceAsk if they want tosign up for youreBlasts Social Media – Impact 9/11/2012 7
  8. 8. Passive Mining/Nurture Build Your Influence –Groups/Answers/Discussions/Promotions “LinkedIn makes it easier to find clients, find a job, and build your brand and become the recognized Expert. It’s also easy to use, once you know the basics.” - Reuters 2/2012 9/11/2012 8
  9. 9. ACTIVE Mining on LinkedIn–Upgrade to a Premium Account 9/11/2012 9
  10. 10. ACTIVE Mining on LinkedIn–Advance Search – Vetting Prospects Target | Target | Target GEO Keywords Company Size Industry Etc…… 9/11/2012 10
  11. 11. ACTIVE Mining on LinkedIn–Advance Search – Vetting Prospects 9/11/2012 11
  12. 12. ACTIVE Mining on LinkedIn –Create a Prospect Tool View actual spread sheet 9/11/2012 12
  13. 13. Evidence that it works! Qualified Investors USE Social Media for Financial Research“More than 5 million high-net-worthinvestors* are currently using socialmedia for a variety of financial planning andinvestment research activities.”(*$100k in investable assets) “75% identified LinkedIn as the social media platform they use the most for investment research.”“Ultra Affluent”**— investment research was identifiedas the top reason they visit the LinkedIn site andinvestment groups. (**$5mil in investable assets) 9/11/2012 13
  14. 14. Judy Parisella e: 9/11/2012 14