A study Ladders commissioned in 2012 yielded results that suck! The ‘Gaze Tracking’ study showed that Hiring Managers et al spend 6 seconds reviewing a resume. WTFreak? My entire work experience is dwindled down to a mere 6 seconds?! #SuckIT! So how long do you think they spend on reviewing a LinkedIn profile before they decide to move on or scroll down?
What’s this mean to you?! LOTS! You need to tailor your professional headline, (the title), and the first line or two of your SUMMARY so they stand out. Or at the very least be better than the average bear. Otherwise how will you get noticed through the noise? The professional title defaults to the latest job title found in the EXPERIENCE section. This default includes the company name… so why keep it there? Your LinkedIn profile is about YOU hawking YOU, not the company you work for. The ‘company’ is only the position you hold/held. Your profile is about so much MORE! It’s a culmination of all that is YOU in the professional space.
‘BE SELFISH’! This is the profile where you share all that is freak’n amazing about YOU; YOUR Skillset; YOUR Successes; YOUR Achievements and how it is that you kick arsss!!
‘If you build it they will come’ DOES NOT apply here. You need to be active in your LinkedIn profile. Dear GOD, at the very least DO something within your profile at least 1x a week.
This presentation takes it from the top of building out your LinkedIn profile and why it matters. I’ve included a few fun and unexpected tools; debunked some myths about LinkedIn; included some best practices and even how to passively mine your network. As a bonus I included a bit about building prospect lists. So have fun with it!