Why Social Media?	<br />Because it’s where your next  client is.<br />
How Many People …<br />Have a Facebook Personal Page<br />Have a Facebook Business or Fan Page<br />Have a Twitter Account...
The Best Social Media Is Interactive	<br />It’s a conversation between you and others.<br />
Facebook – Twitter – LinkedIn<br />Facebook – Friends, Family<br />Twitter – Only 140 characters – primarily text<br />Lin...
All Three<br />Status updates <br />Feeds can be connected<br />Blogs posts can be automatically added<br />
Naming Your Page<br />What’s your goal?<br />SEO – Are you trying to drive search traffic to your site?<br /><ul><li>Consi...
Easy to remember, Easy to type</li></li></ul><li>Social Media Name Don’ts<br />Copyrighted names - Realtor®, Keller Willia...
On Facebook Why do you need a Business Page?<br />You’re not supposed to do business on your personal page.<br />No House ...
Setting up your Facebook Personal  Page<br />
Setting up your Facebook Business/Fan Page<br />Log out of your Facebook Page or go to www.Facebook.com<br />
Creating a Business Page<br />
Fill in Your Information <br />
Here’s what you get:<br />
Next Steps <br />Upload your image<br />
Uploading an Image<br />
Next: Open your Fan Page and Go to the Info Tab!<br />
Info Page!<br />Important Items:<br />About – This shows up on the left column of your Fan Page<br />Description – Tell us...
Back to The Steps <br />Wait until you’ve done several Status Updates! <br />2 & 3.	Invite friends and tell your fans! <br />
Status Updates<br />The “Like Box”<br />Mobile Options<br />
Status Updates<br />
What if I don’t like my post? <br />If you hover your mouse over the right side of the post, the “Remove Post” x-box will ...
Keeping Track of Comments<br />Click on  “Edit Page” on your Business/Fan Page<br />Go to “Your Settings”<br />
Changing How You Post<br />You can choose to post as yourself or as your Business Page<br />*On the upper right corner of ...
Adding Admins<br />On your Page, Click “Edit Page”; go to “Manage Admins”<br />If you want someone else to help you with y...
Now that you have a Business Page , Where is it? <br />On the Top Right of your Personal Page. <br />Click on Account<br /...
Why Do Status Updates?<br />Position Yourself as an Expert<br />Keep People Thinking About You<br />If they aren’t thinkin...
To be at the top of your friends New Feed, you must get their attention.<br />Clicks, Likes, Comments, Shares <br />You ne...
Status Updates – What do I post?<br />Status Updates – What have you done for your clients? <br />Questions – Create a pol...
Where do I get things to post?<br />Find interesting and valuable Links:<br />Newsletters<br />Keller Williams Monthly New...
Google Alerts<br />
Things You Don’t Want to Post	<br />Something that promotes a competitor<br />Check the ads on the sides<br />If it’s a bl...
Inviting People to your Business Page<br />From Your your Personal Page:<br />In the Search Box, find and select your Busi...
Adding a Like Box to your Website<br /> Very easy if you’re using WordPress or another website that uses Widgets<br />Once...
Almost Anything You Want to Do, You Probably Can<br />Apps<br />Connect Facebook with the rest of your world. <br />
Facebook Extras<br />Landing Pages<br />No more <FBML> now iFrames<br />600 x 200 Photo to promote your page <br />Faceboo...
Must Haves<br />A Good Photo <br />Custom URLs once you get to 25 fans<br />http://www.facebook.com/IWriteTheWordsvshttp:/...
Facebook Insights<br />Under “Edit Page”, “Insights”<br />
Twitter<br />Twitter.com<br />
Creating Your Profile<br />
Setting Up Your Profile<br />
Send Tweets from your phone. <br />Receive DMs and from users you want to hear from.<br />
Put Twitter on Your Website<br />
Twitter Background<br />
KW Twitter Backgrounds<br />http://mykw.kw.com/kwintranet/getSiteCTPost.action?pid=637&id=-1<br />
Connections = Apps<br />
Twitter Screen Shot<br />
Twitter Feed<br />
Other Info<br />Your Tweets<br />Following – Who you’re following<br />Followers – Who’s following you<br />Trends – what ...
How to Tweet<br />140 Characters – It counts down for you!<br />Keep @ responses and mentions in mind<br />Use bit.ly or s...
ReTweets<br />How to Retweet:<br />Hover over a Tweet<br />Click the Retweet link<br />The Tweet will then be forwarded to...
Mentions<br />Mention someone in your by adding “@TwitterName” in the Tweet<br />Ann commented on my tweet and mentioned m...
URL Shorteners<br />Bit.ly  	Goo.gl	Tinyurl.com<br />
Hash Tags<br />Provides a way for Twitter Users to organize themselves<br />Easier to find a specific topic <br />Search f...
Hash Tags<br />
Getting your Arms Around Twitter<br />All allow you to send and view Tweets, shorten links, and schedule Tweets.  <br />So...
Some of John Kremer’s 154 Ways to Tweet <br />Be helpful. At least 50% of your tweets should answer people's questions, re...
Twitter Resources<br />Mashable – The Twitter Guide Book<br />http://mashable.com/guidebook/twitter/<br />Twitter Help Cen...
How to Promote Your Pages<br />Add Like buttons and Links to your Webpage<br />Post frequently and consistently<br />Conne...
If you’re going to Tweet, you can: Connect Twitter to Facebook<br />To connect your Twitter Account and your Facebook Acco...
To Connect Twitter to Facebook<br />
If you’re going to use Facebook  Connect Your Business Page to Twitter<br />Go to www.facebook.com/twitter<br />Log into y...
Connecting Facebook to Twitter<br />
Call Me for Help<br />Judy Kane<br />I Write The Words<br />Writing and Support for Marketing, Websites and Social Media<b...
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Facebook & Twitter 101

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Very basic Facebook and Twitter setup and information gear toward small businesses and real estate agents.

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Facebook & Twitter 101

  1. 1. Why Social Media? <br />Because it’s where your next client is.<br />
  2. 2. How Many People …<br />Have a Facebook Personal Page<br />Have a Facebook Business or Fan Page<br />Have a Twitter Account<br />Have a Linked In Account<br />Have Custom URLs on Facebook and LinkedIn?<br />
  3. 3. The Best Social Media Is Interactive <br />It’s a conversation between you and others.<br />
  4. 4. Facebook – Twitter – LinkedIn<br />Facebook – Friends, Family<br />Twitter – Only 140 characters – primarily text<br />LinkedIn – Professional Network<br />
  5. 5. All Three<br />Status updates <br />Feeds can be connected<br />Blogs posts can be automatically added<br />
  6. 6. Naming Your Page<br />What’s your goal?<br />SEO – Are you trying to drive search traffic to your site?<br /><ul><li>Consistency – Can you be consistent with your Domain/Facebook /Twitter/WordPress names? Internet Real Estate is cheap.
  7. 7. Easy to remember, Easy to type</li></li></ul><li>Social Media Name Don’ts<br />Copyrighted names - Realtor®, Keller Williams<br />Someone Else’s Business Name<br />If you build an excellent following and get shut down, you loose all the time, energy and effort you put into building that following. <br />
  8. 8. On Facebook Why do you need a Business Page?<br />You’re not supposed to do business on your personal page.<br />No House Listings<br />No Business Promotion<br />No Contests<br />Separate your business from your personal life<br />
  9. 9. Setting up your Facebook Personal Page<br />
  10. 10. Setting up your Facebook Business/Fan Page<br />Log out of your Facebook Page or go to www.Facebook.com<br />
  11. 11. Creating a Business Page<br />
  12. 12. Fill in Your Information <br />
  13. 13.
  14. 14. Here’s what you get:<br />
  15. 15. Next Steps <br />Upload your image<br />
  16. 16. Uploading an Image<br />
  17. 17. Next: Open your Fan Page and Go to the Info Tab!<br />
  18. 18. Info Page!<br />Important Items:<br />About – This shows up on the left column of your Fan Page<br />Description – Tell us why we should choose you!<br />Email <br />Phone <br />Website<br />Be sure to include your DRE Number Somewhere!!<br />Note – You can create a Custom URL on this page once you have 25 Fans!!<br />
  19. 19. Back to The Steps <br />Wait until you’ve done several Status Updates! <br />2 & 3. Invite friends and tell your fans! <br />
  20. 20. Status Updates<br />The “Like Box”<br />Mobile Options<br />
  21. 21. Status Updates<br />
  22. 22. What if I don’t like my post? <br />If you hover your mouse over the right side of the post, the “Remove Post” x-box will appear. <br />If It’s someone else’s post, your options include: <br />Person<br />
  23. 23. Keeping Track of Comments<br />Click on “Edit Page” on your Business/Fan Page<br />Go to “Your Settings”<br />
  24. 24. Changing How You Post<br />You can choose to post as yourself or as your Business Page<br />*On the upper right corner of your Business Page. <br />
  25. 25. Adding Admins<br />On your Page, Click “Edit Page”; go to “Manage Admins”<br />If you want someone else to help you with your page, don’t give out your password, add them as an Admin! <br />
  26. 26. Now that you have a Business Page , Where is it? <br />On the Top Right of your Personal Page. <br />Click on Account<br />Then Use Facebook as Page<br />
  27. 27. Why Do Status Updates?<br />Position Yourself as an Expert<br />Keep People Thinking About You<br />If they aren’t thinking about you, they can’t recommend you.<br />These are people who “Liked” your page. They want to hear from you.<br />You want to be in the NewsFeed<br />
  28. 28. To be at the top of your friends New Feed, you must get their attention.<br />Clicks, Likes, Comments, Shares <br />You need to be getting interaction with others. <br />
  29. 29. Status Updates – What do I post?<br />Status Updates – What have you done for your clients? <br />Questions – Create a poll. <br />Photos – Open House, Just Sold, Just Listed<br />Tag People <br />Links – What information canyouprovide?<br />Videos– If youmakethem, youcan post themhere.<br />
  30. 30. Where do I get things to post?<br />Find interesting and valuable Links:<br />Newsletters<br />Keller Williams Monthly Newsletter & Video – This Month in Real Estate<br />www.mykw.kw.com Marketing, Marketing My Business, Marketing to My Sphere (Post it on your website first)<br />Or YouTube www.youtube.com/user/kellerwilliams<br />Lowe’s <br />Realtor Benefit<br />https://www.lowesrealtorbenefits.com/<br />Lowe’s Daily Real Estate News<br />http://lowes.inman.com/newsletter/04-11-2011.html<br />RisMedia<br />Today’s Real Estate Advisor<br />http://newsletter.rismedia.com/newsletters/preview/4878/59729/3658319<br />Title Company, Property Inspector <br />Google Alerts – Google.com/Alerts<br />
  31. 31. Google Alerts<br />
  32. 32.
  33. 33. Things You Don’t Want to Post <br />Something that promotes a competitor<br />Check the ads on the sides<br />If it’s a blog, make sure it’s not from a local competitor<br />Make sure you agree with what it says<br />Know what you’re posting in case someone comments on it<br />
  34. 34. Inviting People to your Business Page<br />From Your your Personal Page:<br />In the Search Box, find and select your Business Page<br />Choose: Invite Your Friends (Suggest to Friends Button)<br />Pick and Choose from your current Facebook Friends<br />OR<br />
  35. 35. Adding a Like Box to your Website<br /> Very easy if you’re using WordPress or another website that uses Widgets<br />Once your page is setup, you can find this under “Edit Page/Marketing”<br />
  36. 36. Almost Anything You Want to Do, You Probably Can<br />Apps<br />Connect Facebook with the rest of your world. <br />
  37. 37. Facebook Extras<br />Landing Pages<br />No more <FBML> now iFrames<br />600 x 200 Photo to promote your page <br />Facebook Events <br />Invite your friends to your Open House or Seminar<br />Add a Flickr Stream <br />Add Your Blog – NetworkedBlogs.com<br />
  38. 38. Must Haves<br />A Good Photo <br />Custom URLs once you get to 25 fans<br />http://www.facebook.com/IWriteTheWordsvshttp://www.facebook.com/pages/I-Write-The-Words/191519697558756<br />Be sure to update any links to your old URL<br />
  39. 39. Facebook Insights<br />Under “Edit Page”, “Insights”<br />
  40. 40.
  41. 41.
  42. 42.
  43. 43. Twitter<br />Twitter.com<br />
  44. 44. Creating Your Profile<br />
  45. 45. Setting Up Your Profile<br />
  46. 46.
  47. 47. Send Tweets from your phone. <br />Receive DMs and from users you want to hear from.<br />
  48. 48.
  49. 49. Put Twitter on Your Website<br />
  50. 50. Twitter Background<br />
  51. 51. KW Twitter Backgrounds<br />http://mykw.kw.com/kwintranet/getSiteCTPost.action?pid=637&id=-1<br />
  52. 52. Connections = Apps<br />
  53. 53. Twitter Screen Shot<br />
  54. 54. Twitter Feed<br />
  55. 55. Other Info<br />Your Tweets<br />Following – Who you’re following<br />Followers – Who’s following you<br />Trends – what people are Tweeting about<br />Who to Follow – Suggestions for you<br />
  56. 56. How to Tweet<br />140 Characters – It counts down for you!<br />Keep @ responses and mentions in mind<br />Use bit.ly or some other URL shortener<br />Sign up and create custom URLs<br />Use Hash Tags “#” to group Tweets<br />
  57. 57. ReTweets<br />How to Retweet:<br />Hover over a Tweet<br />Click the Retweet link<br />The Tweet will then be forwarded to all of your followers <br />
  58. 58. Mentions<br />Mention someone in your by adding “@TwitterName” in the Tweet<br />Ann commented on my tweet and mentioned me to give me credit for the original tweet. <br />You can see the bit.ly shortened URL.<br />The original URL was: http://www.copyblogger.com/cowardly-entrepreneur/<br />
  59. 59. URL Shorteners<br />Bit.ly Goo.gl Tinyurl.com<br />
  60. 60. Hash Tags<br />Provides a way for Twitter Users to organize themselves<br />Easier to find a specific topic <br />Search for #SpecificTopic<br />Easier to follow that topic<br />More likely that a topic will Trend<br />More people will find, follow and comment on the topic<br />
  61. 61. Hash Tags<br />
  62. 62. Getting your Arms Around Twitter<br />All allow you to send and view Tweets, shorten links, and schedule Tweets. <br />Social Oomph – Most of Twitter interface is free<br />Auto reply to those who follow you<br />Schedule Tweets<br />Track multiple conversations<br />TweetDeck – Free<br />Track multiple conversations across multiple platforms<br />Schedule updates<br />Works with Twitter, Facebook, LinkedIn, MySpace, Google Buzz and Foursquare<br />HootSuite – Free<br />Track multiple conversation across multiple platforms<br />Schedule updates <br />Works with Twitter, Facebook, LinkedIn, Wordpress.com and Ping.fm<br />
  63. 63. Some of John Kremer’s 154 Ways to Tweet <br />Be helpful. At least 50% of your tweets should answer people's questions, respond to others' remarks, or be involved in helping others or creating relationships. Less than 10% of your tweets should involve any kind of direct selling.<br />Be supportive.When people are having a rough day or dealing with a negative comment, support them.<br />Sample tweet: @annkeelerevans:@JohnKremer my thoughts and prayers are with you. may it go well.<br />Be interesting.<br />Sample tweet @skinnyjeans:Interesting concept: Beauty = weapon of mass attraction.<br />Be funny.<br />Sample tweet @RoseannHiggins:RT @JohnKremer Messy women make good lovers. — Patrick Jane, The Mentalist RH: There you have it. Why my office is a zoo! That's funny. :)<br />Sample tweet @KCBooks:@JohnKremer Messy women do make great lovers...when they can find their significant other in the clutter ;)<br />
  64. 64. Twitter Resources<br />Mashable – The Twitter Guide Book<br />http://mashable.com/guidebook/twitter/<br />Twitter Help Center<br />http://support.twitter.com/<br />154 Ways to Tweet – What to Tweet, How to Tweet – Free ebook<br />http://www.bookmarket.com/50WaystoTweet.htm<br />
  65. 65. How to Promote Your Pages<br />Add Like buttons and Links to your Webpage<br />Post frequently and consistently<br />Connect Facebook, Twitter and LinkedIn – if it works for you<br />Promote your social pages through your signature block <br />
  66. 66. If you’re going to Tweet, you can: Connect Twitter to Facebook<br />To connect your Twitter Account and your Facebook Account:<br />Log into yourTwitteraccount <br />In a new tab or window, log into the Facebook account you wish to have your Twitter updates posted to.<br />Navigate to the Applications page http://apps.facebook.com/twitter/<br />
  67. 67. To Connect Twitter to Facebook<br />
  68. 68. If you’re going to use Facebook Connect Your Business Page to Twitter<br />Go to www.facebook.com/twitter<br />Log into your Facebook Page<br />Pick the Fan Business Page to connect<br />Confirm the Twitter Account name, and Click Allow<br />
  69. 69. Connecting Facebook to Twitter<br />
  70. 70. Call Me for Help<br />Judy Kane<br />I Write The Words<br />Writing and Support for Marketing, Websites and Social Media<br />Judy@JudyKane.com<br />408-504-6614<br />

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