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Newsletter — November 2014
SOCIAL MEDIA ANALYSIS ON
INDONESIAN PUBLIC CONCERNS
2
Dear Valued Clients,
As a data-driven strategic consulting company,
Provetic have always strived to practice our
belief ...
3
The year 2014 has been very important for
Indonesia as a nation. As Susilo Bambang
Yudhoyono ends his presidential term ...
4
 Issues regarding Public Welfare, such as fuel
prices, government subsidies, electricity
supply, and wages are topping ...
5
The questions of “what is in
people’s mind?” or “what are the
main concerns of the public?”
have always been interesting...
6
the top most mentioned.
Conversation on on Corruption
Cases mainly scrutinize and
discuss current major cases being
hand...
7
One of the surprising findings
within this data analysis is that
discussion about health services
and educational issues...
8
We believe that this data has
provided some important
insights into what are the main
concerns that Indonesian
people ha...
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Provetic Newsletter November 2014

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Provetic Newsletter November 2014

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Provetic Newsletter November 2014

  1. 1. Newsletter — November 2014 SOCIAL MEDIA ANALYSIS ON INDONESIAN PUBLIC CONCERNS
  2. 2. 2 Dear Valued Clients, As a data-driven strategic consulting company, Provetic have always strived to practice our belief in turning data into valuable insights and help our clients to navigate the dynamic realm of Indonesian society. Coming into our second year of practice, we continue to search for better ways to utilize data and bring forward insightful information about the Indonesian people. Today, we would like to introduce our freshly published monthly Newsletter. With this Newsletter, we hope to deliver data analysis and some insights about several topics that maybe of interest to our clients. This month, we are starting with the discussion about Indonesian Public Concerns. We believe that by understanding what Indonesian people are most concerned about, this information will help government and policy makers as well as businesses and organizations to address those issues and provide solutions that will benefit the whole society. We hope you will enjoy reading through this issue and we look forward to deliver you more insights in the months to come. Best Regards, Iwan Setyawan, CEO WORDS FROM THE CEO EDITORIAL TEAM Board of Advisors Iwan Setyawan, Roby Muhamad, Shafiq Pontoh, Budhi Sumarso Managing Editor Smita Sjahputri Smita.Sjahputri@provetic.com Jl. Kerinci 1 no. 2, Kebayoran Baru Jakarta Selatan 12120 T: +6221 72799613 F: +6221 72799613 www.provetic.com
  3. 3. 3 The year 2014 has been very important for Indonesia as a nation. As Susilo Bambang Yudhoyono ends his presidential term this year, Indonesians are gearing up to welcome a new era under the leadership of newly elected President Joko Widodo. Social media, especially Twitter, has been playing a major role as medium for information exchange, as well as a public opinion platform during the crucial political campaign period. The growing importance of the social media as well as Indonesian's attachment to it is reflected in the whopping amount of more than one hundred and sixty million tweets being posted regarding the legislative and presidential elections up until this day. Twitter and Facebook were even dubbed as the new battlefield of political campaigns and communications. With internet users in Indonesia predicted to reach 139 million users in 2015*, Indonesia is listed as one of the top five countries in the world with the most number of Twitter users. It's only natural that businesses and organization as well as political figures and government officials want to tap into this ever- growing communications channel. Social media is not limited in its uses and purposes. As the new frontier of two-way communication medium, social media not only gives access for information providers to reach their intended audience, but also as a means to gain feedback directly from the people. Moreover, as the world goes digital at an increasingly rapid speed, it appears that more Indonesians are also doing the same thing. In the case of Twitter, not only does it provide a quick and direct access to reach the public, its data can also provide us with insightful information about individual and collective social behaviors, feelings, and opinions about various issues, in real-time. We have seen how much Twitter data was able to give valuable information on voters’ behavior during the legislative and presidential campaign periods. In previous analyses, Provetic discovered that popularity on Twitter correlates highly with election result in the last governor elections in West Java, East Java, and Jakarta. But with the election coming to its end, especially in the light of welcoming the new era under a new presidential leadership, let's look into another topic that we believe is useful both for governance as well as business enterprises: Public Concerns. “READING” THE MIND OF INDONESIAN PEOPLE: SOCIAL MEDIA CONVERSATION AND PUBLIC CONCERNS
  4. 4. 4  Issues regarding Public Welfare, such as fuel prices, government subsidies, electricity supply, and wages are topping the list of the most discussed Public Concerns.  Other issues that are largely discussed concerned more of the urban dweller problem of Transportation issues, especially traffic jams.  Attention also appears to be directed to issues with large media coverage, such as Corruption Cases by political figures.  Interestingly, issues that are more complex and have relatively less direct consequences like Education and Health Services issues, are apparently being discussed less.  In short, people are responding to issues that have direct consequences to the everyday lives, incite more polarized opinions, as well as the heavily covered by the media.  People mainly use Twitter as means to express their worry, hopes, and frustrations as well as to gain information regarding specific issues. However, they also use it to communicate their concerns to the country leaders or the authorities.  This data can be used to understand the priorities that people put on issues around the lives of Indonesians.  The lack of discussion regarding certain important issues such as Education and Health Services might indicate the need for further educating the public on the issues.  Furthermore, by closely following the conversation about these issues, it can provide insights about the opportunity to measure the relative impact of interventions and the dissemination of topics within issues that can hold power and engage the people. EXECUTIVE SUMMARY
  5. 5. 5 The questions of “what is in people’s mind?” or “what are the main concerns of the public?” have always been interesting to ask and even more interesting to answer. In the past two months, Provetic has taken the liberty of tracking and analyzing Twitter conversations, amounting to a collection of almost four thousands of tweets, on issues that we believe to be the main concern of the Indonesian public. Public welfare is at the top Breaking down the issues, specific topics in the mind of Indonesians Chart I — Summary of Issues Share in Public Concern Conversation on Twitter As we dig deeper into the top three issues of Public Welfare, Corruption and Frauds, and Transportation; we found one specific topic that dominates the respective issues at hand (see Chart II). More than half of Public Welfare conversation revolves around the discussion of fuel prices, especially on the speculation and worry about the price increase, government subsidies on fuels, and stock issues (i.e. shortage, distribution). As we look into the accounts being mentioned most within this conversation, news media accounts such as @detikcom, @metro_tv, and @kompascom are on the top of the most mentioned users list. When people are not responding to media coverage, it seems that they are also using Twitter to reach out to the country leaders, with @sbyudhoyono and @jokowi_do2 are among Public welfare issues top the list composing more than one third of Twitter conversations. They include fuel prices, government subsidies, electricity supply, and wages. Coming in the second is the discussion of corruption and fraud cases which have been covered widely by the media lately. In the third and fourth place, with almost the same amount of weight, are the Transportation issues such as traffic jams and the Economic Issues such as banking and commodity prices. Interestingly, conversations that revolve around the specific issues of Health Services and Education only have very little shares in the whole Public Concern data, which may indicate that this might not be of Indonesian public main concern, they are not very popular or do not seem to incite polarizing opinions.
  6. 6. 6 the top most mentioned. Conversation on on Corruption Cases mainly scrutinize and discuss current major cases being handled by the Corruption Eradication Committee (KPK), especially regarding the corruption case of Partai Demokrat’s politician Anas Urbaningrum, Former Minister Jero Wacik, and Riau’s governor Anaas Maamun. Other than cheering for KPK’s successes in capturing and bringing the corruptors to justice, some people also took it to Twitter to voice out their hopes that under Joko Looking at the time of conversation peaks also indicates that complaints about traffic jams occur during the commuting hours (7-8 AM and 5-6 PM). It also appears that people using Twitter to address this problem directly to the public officials, by tweeting their complaints and reports directly to Jakarta’s Traffic Police account @TMCPoldaMetro, as well as using it to search for information of traffic conditions and alternative routes by tweeting to accounts providing such information such as @radioelshinta and @lewatmana. Widodo’s leadership, the government officials could be fully eradicated. Within the conversation of Transportation issues, it appears that the main concern revolves around the more urban problems of traffic in big cities, with tweets coming from people residing in Jabodetabek and Banten dominating the conversation. Top words being circulated, such as “Stuck” and “Macet”, reflected the major complaints and the still unresolved problem that most frustrated commuters still have to face everyday. Chart II — Specific Topic Shares on the Top Topics of Public Concerns
  7. 7. 7 One of the surprising findings within this data analysis is that discussion about health services and educational issues appear to have very little share within the conversation. Does it mean that these two topics are not the main concern of the Indonesian people? Health and Educational Issues: Not on People’s Minds? The underwhelming cumulative 4% share of conversation for both issues might indicate two things, based on our best knowledge. Either that the demographic of Twitter users are skewed towards the working class and urban dwellers might come into play in contributing to the low amount of the conversation, or that these issues are just not as popular as the rest of the issues. Less media coverage, more complex problems, and requirement for more in-depth discussion might also play their parts in making these issues become less discussed on Twitter. As we look deeper into the conversation of both issues, the main concern that the Indonesian people voiced out on Twitter are mainly poor services and the expensive prices for both Educational and Health services. Especially in the conversation regarding Health Services, the poor but costly services are the top main complaints, while conversation regarding government’s health programs such Jaminan Kesehatan Negara (i.e. BPJS, JKN) only takes up very miniscule portion of people's conversation, indicating lower awareness of such programs. Meanwhile in the discussion of the Educational issues, basic education topics dominate over higher education, indicating that most people seem to be more concerned about fundamental and elementary type of education, perhaps as a reflection of the still lower access to higher education. Other explanation is that the nature of the issues which are of long-term consequences instead of a short-term ones, which might contribute to people assessing it as lesser priority. Alternatively, the low composition of Health and Educational issues discussed over Twitter maybe related to the phenomena of negative information bias. People are more psychologically engaged over negative experiences than positive ones, therefore tending to converse about problematic issues and those generate polarizing opinions. The lack of conversations of Health and Educational issues may indicate than things are “better” if not comparatively neutral and therefore people are less troubled and conflicted over these services than they are concerning issues over Public Welfare, Corruption Cases and Traffic. The lower engagement also indicate that these issues maybe characteristically less polarizing, suggesting that most Indonesians may agree or hold a neutral stance over most educational and health issues. The lower engagement over health programs may mean that people do not feel them to be problematic, even perhaps, are successfully implemented.
  8. 8. 8 We believe that this data has provided some important insights into what are the main concerns that Indonesian people have. Expectedly, issues that have always been popular under the Public Welfare issues on fuels prices, government subsidy plans, and electricity supply are also reflected in people’s daily conversations on Twitter. Apart from this, other issues that also has direct and recurring impact on people’s lives such as Transportation issues, mainly complaints about traffic jams, also dominate the discussion on Twittersphere. But that does not mean that people are not voicing concern about larger and more pressing issues such as Corruption cases and Economic issues. The weight and shares of the specific issues within the whole might indicate the priority and conversation on Public Concern level of importance that people bring into the respective topics, which can be used as a guideline in what to address first by the authority as well as by businesses and organizations. The less discussed issues, such as Health and Educatonal Services, are by no means of a lesser importance, as it might be due to lower level awareness and less direct impact, or alternately, indicate comparatively less conflicting state of these issues compared to those that dominate Twitter conversations. The nature of the issues which consequences is more of long-term impact instead of short-term might indicate how Indonesian still have the knowledge gap regarding issues that would benefit them in a long-term. Hence, we believe that this provide an opportunity for further educating the public on the issues. We believe that these insights can provide opportunities to measure the relative impact of interventions over related issues and the dissemination of topics within issues that can hold power and engage the people. Furthermore by looking at the various ways that people use Twitter in addressing their main concerns, reports on their thoughts and feelings can be used to give feedback authorities, as well as gathering and responding to information provided by media and other sources; We believe that the growing importance of utilizing this social media channel should be taken more seriously both by the government as well by the public sector. KEY TAKEAWAYS AND FURTHER IMPLICATIONS © November 2014 — Provetic Photo Credits: Cover Photo by Sebastiaan ter Burg 1. “Along The Canal (Indonesia)” by Ahron de Leeuw 2. “Macet” by Basibanget 3. “Rain, Gas Station and Dawn” by Riza Nugraha 4. “Curious Local” by Danumurthi Mahendra All rights under Creative Commons Liscense

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