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Newsletter — Febuary 2015
SOCIAL MEDIA EVALUATION
ON FIRST 100 DAYS IN THE OFFICE
2
Dear Valued Clients,
Last January, as a nation, we have finally
reached the end of First 100 Days of Jokowi’s
term in th...
3
On 28 October 2014, Joko Widodo was
inaugurated as the latest president-elect of the
country. Expectation was high and p...
4
People’s interest in the new
government is translated into
high conversation buzz,
however, there’s an indication
that s...
5
referred to as “KPK vs Polri”
conflict.
Once again, Jokowi was being
massively addressed by the public
to take his stanc...
6
Minister of Maritime Affair
and Fishery Susi Pudjiastuti
was the most popular.
Followed by Minister of
Transportation Ig...
7
Education and Culture, Anies
Baswedan. The academician,
founder of Indonesia Mengajar and
former rector of Paramadia
Uni...
8
First 100 days of Joko Widodo’s
term in the office was highly
anticipated by majority of the
public. Although the new
go...
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Provetic Newsletter February 2015

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Provetic Newsletter February 2015

  1. 1. Newsletter — Febuary 2015 SOCIAL MEDIA EVALUATION ON FIRST 100 DAYS IN THE OFFICE
  2. 2. 2 Dear Valued Clients, Last January, as a nation, we have finally reached the end of First 100 Days of Jokowi’s term in the Office. The completion of this period had been traditionally used as benchmark in evaluating the performance of new government era as well as measuring the extent of people’s support for their new leaders. As social media has become an integral part of daily and political lives of Indonesian, it is only natural that we come back to this medium to capture the discussion and evaluation of the people regarding Jokowi and his Kabinet Kerja. We believe that although the sentiment shown in this data might be preliminary to predict the whole course of Jokowi’s term, but it is nevertheless still important, as it would provide a glimpse of the dynamics within the people of Indonesia in dealing with the changing political atmosphere. Our data would not only provide raw numbers, but also more indepth information on the topic discussed, sentiment development, as well as perception indexing. Lastly, we hope you enjoy this edition. Best Regards, Iwan Setyawan, CEO WORDS FROM THE CEO EDITORIAL TEAM Board of Advisors Iwan Setyawan, Roby Muhamad, Ph.D, Shafiq Pontoh, Budhi Sumarso Managing Editor Smita Sjahputri Smita.Sjahputri@provetic.com Jl. Kerinci 1 no. 2, Kebayoran Baru Jakarta Selatan 12120 T: +6221 72799613 F: +6221 72799613 www.provetic.com
  3. 3. 3 On 28 October 2014, Joko Widodo was inaugurated as the latest president-elect of the country. Expectation was high and people were enthusiastic in anticipating every move and progress made by Jokowi. However, it appeared that the “President of the People” might not been able to always please everybody in all his decisions. There was no doubt that all eyes were on the new leader right from the start and controversy started as early as the announcement of chosen ministers to join the cabinet, dubbed the “Kabinet Kerja”. Jokowi had tried to prove his commitment of choosing only the best suited people for the respective minister post, running through the list with KPK and dropping names that got bad remarks from the anti-graft institution. However, when he finally released the names of the ministers, public appeared to not be 100% sure with some of the president’s choices. A hundred days later, it appears that the first days in the Office had not been a walk in the park for the Jokowi and his ministers. Whereas positive vibes were high at the beginning, the end of 100 days left a mixed reviews by the general public; some decision were being praised highly while others left the people felt disappointed. Although measuring the success of a new government based only on the performance of its first 100 days would be inadequate and might even be a little unfair, but people were still putting much attention in this period as a yardstick to evaluate Jokowi and his Kabinet Kerja. How actually was the people in social media reacted to the first 100 days of Jokowi’s government? Provetic tracked the conversation revolving the president and his cabinet in the period of first 100 days in the Office. The social media data captured the development of people’s sentiment throughout the first 100 days as well as the most popular topics of discussions, revealing how people are discussing and evaluating the performance of the new government as well as the relevant issues surrounding them. Social media conversation data also reveal a few names out of Jokowi’s cabinet ministers line-up who rose in popularity, both in positive and negative light. Furthermore, this realtime data would be able to portray how people’s support and sentiment are changing, an important indicator of government’s success. KEEPING TABS ON THE NEW BATCH OF LEADERS: SOCIAL MEDIA EVALUATION OF JOKOWI AND HIS MINISTERS
  4. 4. 4 People’s interest in the new government is translated into high conversation buzz, however, there’s an indication that support is declining In the first 100 days of Joko Widodo’s term in the Office, conversation regarding the new president has been consistently high – with average number of conversation revolves around the 20,000 tweets per day. Trendwise, conversation peaks are higher at the beginning of the term, stabilizing around the second month, and then increasing again during the third month. Chart I — Daily buzz and peaks of conversation regarding Joko Widodo in the first 100 days in the Office. on the day where Jokowi made the public announcement to lift the subsidy on fuel which subsequently increase the fuel prices. This was one of the first decision made by the new government which resulted in highly polarized reaction by the public, as seen in previous analyses. After the initial high conversation level in discussing the country’s new leader, social media appears to have quieten down a little. Coming into the second month in the Office, there was not any noticable conversation topic that stood up among the rest throughout the month. However, the calm state was unfortunately short-lived. Coming into the third month in the Office, Jokowi made a decision —which appears to be a shocking one for many people — to nominate Budi Gunawan for the position of National Police Chief. In the first few weeks of Jokowi’s term in the Office, the expectation and enthusiasm of people with their new leader is very apparent in the social media Twitter, as indicated by the high conversation level. The controversial issue about a satay seller who were allegedly making defaming remarks about Jokowi momentarily took over people’s attention and became one of the most discussed topic at the beginning of Jokowi’s term. This issue incidentally occur at the same time with Jokowi’s visit to the Mount Sinabung’s victims at the evacuation site, causing highly elevated social media conversation amounting to a whooping 70,000 tweets in just a day. The next notable peak occured N = 2,030,738 tweets
  5. 5. 5 referred to as “KPK vs Polri” conflict. Once again, Jokowi was being massively addressed by the public to take his stance in the matter. In fact, the dispute between KPK and Indonesian Police Force (Polri) became one of the most discussed topics within the conversation regarding Jokowi, beating out other top topics such as distribution of Jokowi’s “Kartu Sakti” as part of the nation-wide welfare program, capital punishment for drugs cases, demolition of illegal foreign fishing boats, and the most discussed early topic of the defamation from a satay seller. Chart III — Development of sentiment distribution in the conversation of Jokowi Top 3 topics being discussed in the first 100 days in the Office were “Kpk vs Polri” Case (176K tweets), Fuel Price Increase (133K tweets), and “Kabinet Kerja” (91K tweets). While the biggest hope people expressed were for Jokowi to be “Brave” and “Stern”. Chart II — Top Impression from conversation about Jokowi’s first 100 Days in the Office People immediately reacted to this decision and expressing their dissappointment through the hashtag #shameonyoujokowi, which appeared more than 14,000 times on Twitter in that period alone. A few days after the nomination, the country’s most esteemed anti- graft institution, the Corruption Eradication Commission (KPK) announced Budi Gunawan as suspect in fat account case. This event appeared to have started a chain of events which eventually become what people Unfortunately, this issue might also impacted the way people perceived Jokowi. As what the media claimed to be a loss in public support for the new Indonesian President, the social media conversation data actually shows relatively similar pattern, in which positive sentiment conversation was declining — especially so within the last month— with negative sentiment conversation getting more prominent (see Chart III); indicating less fevourable view by the public.
  6. 6. 6 Minister of Maritime Affair and Fishery Susi Pudjiastuti was the most popular. Followed by Minister of Transportation Ignasius Jonan Chart III — Top 10 most popular ministers from “Kabinet Kerja” on Twitter discussed topics regarding Susi Pudjiastuti. However, eventually it was her no-nonsense approach to handling illegal fishing offences by foreign parties that captured people’s attention and become the most discussed topic in social media. The second most popular minister was Minister of Transportation, Ignasius Jonan. The former PT KAI director was already a familiar name in social media sphere even before he was inaugurated as minister and was much praised for his achievement in upgrading the commuter line train services in Jakarta areas. However, it was the Air Asia plane crash tragedy that got the public talking about him and started to evaluate his performance as new minister. His remarks about low cost carrier being unsafe due to cheap tickets and his ministry’s plan to change the regulation on airline tickets sparked people’s attention. Many commented that he had made a rather inaccurate statement, expressing criticism of his lack of understanding about transportation regulation issue. Within the first 100 days in the Office, three of the female ministers in Jokowi’s cabinet managed to become the most popular and most discussed ministers in social media. The Minister of Maritime Affairs and Fisheries , Susi Pudjiastuti, was grabbing people’s attention and interest right from the start and managed to keep the public engaged in most part of her first few days in as ministers. At first, public were most interested in her not-so- conventional appearance and demeanor, with “Tatto”, “Smoking”, and “Junior high-school graduate” appeared in the list of most Apart from Jokowi, his line of ministers were also under people’s close scrutiny. Some of them managed to become “social media darlings”; while others were reaping harsh criticisms from the public. Provetic look into the conversation data of each minister in Kabinet Kerja to see how people perceive the newly appointed ministers. Minister of Education and Cullture, Anies Baswedan, was the most positively perceived minister; while Coordinating Minister for Political, Legal, and Security Affairs Tedjo Edhy was the most negative Based on the conversation data, Provetic also analyze how positive and negative each of the ministers was being perceived by the public. Out of the 34 ministers in Kabinet Kerja, the most positive perception by the public in social media is received by the Minister of Most positively perceived Minister Most negatively perceived Minister
  7. 7. 7 Education and Culture, Anies Baswedan. The academician, founder of Indonesia Mengajar and former rector of Paramadia University appeared to have managed to capture people’s heart. One of the first moves that gained a lot of attention was his decision to terminate the full implementation of much criticized 2013 national school curriculum. This seemed to have gained him a lot of support. On the other hand, among all the other ministers, the Coordinating Minister for Political, Legal, and Security Affairs Tedjo Edhy was being perceived with most negative views from the public. In the recent case of KPK vs. Polri incident, Tedjo Edhy made unfortunate remarks in which he referred to the people who were gearing up in supporting KPK to be “nonsense people” or “rakyat tidak jelas”. The remarks obviously angered a lot of people, and created backlash for the former armyman. Despite some bad coverage and discussion, overall data shown that people’s enthusiasm and high hopes for the new government is still unrelenting. Most of the top impression for the ministers still shows that people were having high expectation that they would make the difference needed by the country. Although 100 days is not enough to use as benchmark, but it surely able to project how people are perceiving and evaluating their new leader. It is now time for the government to continue performing to the people’s standards.
  8. 8. 8 First 100 days of Joko Widodo’s term in the office was highly anticipated by majority of the public. Although the new government stated that they would not officially conduct a First 100 Days Evaluation, but the general public still do so in they own term. Social media provide this unique opportunity to capture the development of people’s discussion and sentiment regarding the new government. Jokowi started off the term with a very positive sentiment from the public. Support were very high and people were sympathetic with his caring demeanor towards the grief stricken people of Sinabung. First controversial decision that has to be undertaken by new government was in increasing the fuel prices. This decision appeared to be significantly important in people’s lives as it managed to became the second most discussed topic regarding Jokowi’s government. However, although this decision appeared to be highly controversial and lead to polarized responses, but overall it did not make Jokowi’s image suffer. Positive sentiment was still high. Unfortunately, it appeared that towards the end of first 100 days, public’s positive sentiment started to take a dip. The ongoing case involving the Corruption Eradication Commission and Indonesian Police Force, or most commonly known as “KPK vs Polri” conflict appeared to provide a backlash to how people perceived the new president. As the topic become one of the most discussed by the public, expression of disappointment and hope for Jokowi to become braver and more stern took over the social media conversation. Jokowi was not the only one being in the spotlight, as his line of ministers were also being highly evaluated by the public. Susi Pudjiastuti and Ignasius Jonan became the two most popular ministers, while Anies Baswedan became the most positively perceived and Tedjo Edhy the most negative. Gaining people’s support is crucial for any government to perform well, and even in the course of 100 days, social media has already provided so much important insights needed to track the development of people’s perception towards the new government. When utilized effectively, government officials could benefit tremendously by addressing the most pressing issue based on people’s interest — a strategy to keep people’s satisfaction in check and ensuring public unrelentless support. KEY TAKEAWAYS AND FURTHER IMPLICATIONS © Febuary 2015— Provetic Photo Credits: Cover Photo by Benny Lin 1. “Susunan Kabinet” by Idham Dahlan 2. “Sarinah” by Ivanatman All rights under Creative Commons Liscense

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