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Upa personas 2011


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Getting starting in accessibility. How to integrate people with access needs into user research. This presentation looks at including people with Dyslexia in personas.

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Upa personas 2011

  1. 1. Inclusive personas with no extra work Judith Garman, Senior User Research Consultant 15 th September 2011
  2. 2. Being Inclusive <ul><li>Treating everyone the same </li></ul><ul><li>Not making a distinction between users who may have an access need and those who don ’ t </li></ul><ul><li>Including participants with access needs in your early research i.e. personas </li></ul><ul><li>Not creating a ‘ Dyslexic ’ or a ‘ Motor disability ’ persona but your target persona i.e. ‘ Young social networker ’ who happens to have an access need </li></ul>Page
  3. 3. Creating personas <ul><li>Meeting with key stakeholders </li></ul><ul><li>Desk research </li></ul><ul><li>Interviews with representative users </li></ul><ul><li>Persona compilation </li></ul><ul><li>Incorporate personas in product lifecycle and development </li></ul>Page
  4. 4. Selecting respondents: 1 <ul><li>You probably already have interviewed users with access needs, many people aren ’ t aware they have a condition </li></ul><ul><ul><li>Dyslexia, Autistic spectrum, mild visual impairment, ADHD </li></ul></ul><ul><li>Make it part of the process next time you are creating personas </li></ul><ul><li>As well as all your other criteria for selecting respondents for interview add in some access needs </li></ul><ul><li>Aspiring artist </li></ul><ul><ul><li>Age 18 – 24 </li></ul></ul><ul><ul><li>Active on social net works including Facebook & Twitter </li></ul></ul><ul><ul><li>Aspiring visual artist </li></ul></ul><ul><ul><li>Belongs to ‘ real life ’ and ‘ virtual ’ arts group </li></ul></ul><ul><ul><li>Has Visual or double-deficit dyslexia/ Dyslexia affects reading and writing </li></ul></ul>Page
  5. 5. Selecting respondents: 2 <ul><li>Work with recruitment agencies, give them as much information as you can; we are sharing sample screening information with you for Dyslexia </li></ul><ul><li>Always ask how the condition impacts on whatever you are testing i.e. using the web, mobile devices, TV etc. and review the answers </li></ul><ul><li>Start with user groups that for depth interviews don ’ t require additional training other than good interview skills, examples include, Dyslexia, mild vision impairment, mild motor disability </li></ul><ul><li>Use the market research societies buyers guide to find recruitment agencies that specialise in the area you are looking to recruit in </li></ul>Page
  6. 6. Recruitment tips <ul><li>Recruit from a broad arena </li></ul><ul><li>Charities and medical groups are avoided by many people with disabilities, you can use this avenue but try not to do so exclusively </li></ul><ul><li>Look at self formed groups as well and organisations of people in the group you are interested in not organisations for </li></ul>Page
  7. 7. Persuading your stake holders <ul><li>20 - 25% of the UK population have a disability </li></ul><ul><li>We all have an access need some of the time making your product more accessible makes it more usable </li></ul><ul><ul><li>How many people in this room have never used the web when they are over tired (parents), ill or in a rush…. </li></ul></ul><ul><li>Some people with access needs control a large amount of disposable income: </li></ul><ul><ul><li>Stephen Fry, Sir Terry Pratchett, Keira Knightley, Paul Gascoigne, Michael Palin, Richard Branson, Melvyn Bragg, Gary Numan, Henry Winkler </li></ul></ul><ul><li>And some people with access needs don ’ t control a large amount of disposable income </li></ul>Page
  8. 8. Persona interview <ul><li>What you will learn </li></ul><ul><li>Some one who has an access need, ‘ a diverse user ’ is no different to any other user </li></ul><ul><li>Issues aren’t limited to access but cover the whole spectrum of usability issues </li></ul><ul><li>You’ll build your confidence about working with a particular group that will help you when you go on to user test </li></ul><ul><li>Preparing for your interview </li></ul><ul><li>Plain English your script </li></ul><ul><li>Have coloured gels for paper documents i.e. NDA’s </li></ul>Page
  9. 9. Screening information <ul><li>Questions to ask? </li></ul><ul><li>Do you know what kind of Dyslexia you have? </li></ul><ul><li>How does your Dyslexia affect your use of Web/mobile/phone/TV etc… </li></ul><ul><li>Computer set up </li></ul><ul><ul><li>Uses speech output </li></ul></ul><ul><ul><li>Change display settings, including colour, size and font </li></ul></ul><ul><li>Using the web </li></ul><ul><ul><li>Finds it hard to spell (search is difficult) </li></ul></ul><ul><ul><li>Some fonts (styles of writing) difficult to read </li></ul></ul><ul><ul><li>The web can be overwhelming </li></ul></ul><ul><ul><li>Filling in forms is difficult </li></ul></ul>Page
  10. 10. Why be inclusive? <ul><li>There is no mainstream </li></ul>Page
  11. 11. Any Questions <ul><li>Judith Garman </li></ul><ul><li>Senior User Research Consultant </li></ul><ul><li>m: +44 (0) 796 7688453 </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul>Page