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Just as brands conduct audits of their inventory, employees, and budgets on an often annual basis, it's important to take a look at your digital assets - specifically your website, your social media channels, your blog and your search engine rankings.
Most people don’t look forward to audits. Just the sound of the word 'audit' makes my skin crawl. I love mail but getting a letter from the IRS is not exactly welcome mail.
Truth is not all audits are bad.
A social media audit, or digital assessment as I like to call it, is the process of reviewing your complete online presence to find out what’s working, what’s not and uncovering opportunities for improvement across all your social media channels and as well as your website.
Curious as to what's involved in my digital assessments? Take a look at this sample report. It's quite comprehensive. No stones left unturned. This is the stuff you need to know and you need to fix. It's also very insightful to know how you stack up against your competitors.
Connect with me and ask how you can have one of these intensive reviews created specifically for your brand.