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Public Relations 2.0 Integrated Marketing Communications Marcomm, Fikom, UMB, 2009 Judhie Setiawan
Advertising Personal Selling Any Paid Form of Nonpersonal Presentation by an Identified Sponsor. Sales Promotion Short-ter...
Special Events Written  Materials Corporate  Identity  Materials Speeches News Audiovisual Materials Public  Service Activ...
Buzz  Public Relations Through Online Social Media <ul><li>Tugas PR menciptakan  buzz  positif di satu sisi semakin mudah ...
Buzz  ? <ul><li>Adalah sesuatu yg bisa mempengaruhi apa yg kita pikirkan tentang sesuatu, kita bicarakan, kita baca, dsb. ...
Buzz  Public Relations <ul><li>Buzz  kini semakin penting bagi perusahaan. </li></ul><ul><li>Tugas PR adalah menciptakan  ...
Kenapa  Buzz ? <ul><li>Perusahaan membutuhkan  buzz  karena pesaingnya – siang dan malam – berusaha menciptakan hal yang s...
‘ Marketing Public Relations’ Using PR Buzz
PUBLIC RELATIONS 2.0
Online Reputation
Journalists are the middlemen
Public Relations 2.0 eliminates the middlemen Public Relations 2.0 empowers public/community
 
How Important Is Search to Users?
Strategy for Online Public Relations <ul><li>Improve Your Corporate Site and Blog: </li></ul><ul><li>Informative </li></ul...
Joint Social Networking , Listen & Talk to Your Customer Plurk
SOCIAL NETWORKINGS AND BLOGS
Social Networks and Blogs are on the top 10 most visited site Source : Sharpening Your virtual On line PR, Virtual consult...
Almost six million Indonesian account Source : Sharpening Your virtual On line PR, Virtual consulting
Daily Unique Visitor Facebook.com > Friendster.com  since January 2009 FB user login every day? Source : Sharpening Your v...
User Profile Source : Sharpening Your virtual On line PR, Virtual consulting
User Profile Source : Sharpening Your virtual On line PR, Virtual consulting
Technorati’s State of the Blogosphere 2008 report Source : Sharpening Your virtual On line PR, Virtual consulting
Technorati’s State of the Blogosphere 2008 report Source : Sharpening Your virtual On line PR, Virtual consulting
Technorati’s State of the Blogosphere 2008 report Source : Sharpening Your virtual On line PR, Virtual consulting
Contoh Program Public Relations <ul><li>Indosat Wireless Innovation Contest (PT Indosat, Tbk.) </li></ul><ul><li>Stop Viol...
Contoh Program Public Relations
??????????????
Terima kasih................
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Komunikasi Pemasaran Terpadu - PR 2.0

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Komunikasi Pemasaran Terpadu - PR 2.0

  1. 1. Public Relations 2.0 Integrated Marketing Communications Marcomm, Fikom, UMB, 2009 Judhie Setiawan
  2. 2. Advertising Personal Selling Any Paid Form of Nonpersonal Presentation by an Identified Sponsor. Sales Promotion Short-term Incentives to Encourage Trial or Purchase. Public Relations Direct Marketing Direct Communications With Individuals to Obtain an Immediate Response. Protect and/or Promote Company’s Image/products. Personal Presentations.
  3. 3. Special Events Written Materials Corporate Identity Materials Speeches News Audiovisual Materials Public Service Activities Web Site Major Public Relations Tools
  4. 4. Buzz Public Relations Through Online Social Media <ul><li>Tugas PR menciptakan buzz positif di satu sisi semakin mudah dengan munculnya media sosial seperti Facebook, Youtube dan Twitter yang dipicu perkembangan internet, telepon seluler, blackberry dan Iphone. </li></ul><ul><li>Di sisi lain, peran PR semakin complicated karena media sosial memungkinkan tumbuh suburnya black campaign . </li></ul>
  5. 5. Buzz ? <ul><li>Adalah sesuatu yg bisa mempengaruhi apa yg kita pikirkan tentang sesuatu, kita bicarakan, kita baca, dsb. </li></ul><ul><li>Buzz adalah sesuatu/hal yg menjadi perhatian dan perbincangan publik. </li></ul><ul><li>Dalam era media-centric modern, buzz bisa disejajarkan dengan publisitas. </li></ul>
  6. 6. Buzz Public Relations <ul><li>Buzz kini semakin penting bagi perusahaan. </li></ul><ul><li>Tugas PR adalah menciptakan buzz positif. Namun demikian, bila muncul buzz negatif hal itu bukanlah karena kegagalan PR, melainkan kegagalan etika perusahaan. </li></ul><ul><li>Buzz PR; pengelolaan komunikasi untuk menciptakan opini publik ke arah seperti yg diinginkan oleh organisasi atau individu. </li></ul>
  7. 7. Kenapa Buzz ? <ul><li>Perusahaan membutuhkan buzz karena pesaingnya – siang dan malam – berusaha menciptakan hal yang sama. </li></ul><ul><li>Bayangkan minggu lalu produk kita memiliki diferensiasi yang tinggi. Bulan depan – krn produk kita laku – sudah muncul produk lain yg sama persis dengan produk kita, bahkan mungkin lebih bagus kualitasnya. </li></ul><ul><li>Dalam keadaan seperti itu, buzz lah yg menjadi andalan karena buzz yang membuat produk kita tetap ada. </li></ul>
  8. 8. ‘ Marketing Public Relations’ Using PR Buzz
  9. 9. PUBLIC RELATIONS 2.0
  10. 10. Online Reputation
  11. 11. Journalists are the middlemen
  12. 12. Public Relations 2.0 eliminates the middlemen Public Relations 2.0 empowers public/community
  13. 14. How Important Is Search to Users?
  14. 15. Strategy for Online Public Relations <ul><li>Improve Your Corporate Site and Blog: </li></ul><ul><li>Informative </li></ul><ul><li>User Friendly </li></ul><ul><li>Google (Search engine) Friendly </li></ul><ul><li>Up to date </li></ul><ul><li>Prompt response </li></ul><ul><li>Buzz (Conversation) marketing </li></ul><ul><li>Info Event </li></ul><ul><li>Webtorial </li></ul>
  15. 16. Joint Social Networking , Listen & Talk to Your Customer Plurk
  16. 17. SOCIAL NETWORKINGS AND BLOGS
  17. 18. Social Networks and Blogs are on the top 10 most visited site Source : Sharpening Your virtual On line PR, Virtual consulting
  18. 19. Almost six million Indonesian account Source : Sharpening Your virtual On line PR, Virtual consulting
  19. 20. Daily Unique Visitor Facebook.com > Friendster.com since January 2009 FB user login every day? Source : Sharpening Your virtual On line PR, Virtual consulting
  20. 21. User Profile Source : Sharpening Your virtual On line PR, Virtual consulting
  21. 22. User Profile Source : Sharpening Your virtual On line PR, Virtual consulting
  22. 23. Technorati’s State of the Blogosphere 2008 report Source : Sharpening Your virtual On line PR, Virtual consulting
  23. 24. Technorati’s State of the Blogosphere 2008 report Source : Sharpening Your virtual On line PR, Virtual consulting
  24. 25. Technorati’s State of the Blogosphere 2008 report Source : Sharpening Your virtual On line PR, Virtual consulting
  25. 26. Contoh Program Public Relations <ul><li>Indosat Wireless Innovation Contest (PT Indosat, Tbk.) </li></ul><ul><li>Stop Violence in the Home (The Body Shop) </li></ul><ul><li>Hari Cuci Tangan Pakai Sabun Sedunia (Lifebuoy-Unilever) </li></ul><ul><li>“ KOBAMA” (Komunitas Bango Mania) </li></ul>
  26. 27. Contoh Program Public Relations
  27. 28. ??????????????
  28. 29. Terima kasih................

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