Internet and its interactivity, Integrated Marketing Communications

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Internet and its interactivity, Integrated Marketing Communications

  1. 1. INTERNET AND ITS INTERACTIVITY Integrated Marketing Communications Marcomm, Fikom, UMB, 2009 Judhie Setiawan
  2. 2. Offline or Online <ul><li>Offline ? </li></ul><ul><li>Online ? </li></ul>
  3. 3. Sekarang Era-nya Web 2.0 !
  4. 4. Karakteristik WEB 2.0 <ul><li>POWER </li></ul><ul><li>to </li></ul><ul><li>PEOPLE </li></ul>
  5. 5. Online Communications <ul><li>Teknologi Informasi </li></ul><ul><li>Komunikasi + Teknologi = Teknologi Komunikasi </li></ul><ul><li>Masyarakat Informasi </li></ul>
  6. 6. Go Online ! <ul><li>Online Business </li></ul><ul><li>Online Marketing </li></ul>
  7. 7. Online & Mobile Marketing Communications <ul><li>Komunikasi pemasaran dengan memanfaatkan internet. Misal: Direct Mail, Official Web, Online Social Media . </li></ul><ul><li>Komunikasi pemasaran dengan memanfaatkan mobile media . Misal: SMS Iklan, Mobile Web . </li></ul>
  8. 8. Internet ( Online media ) untuk Komunikasi Pemasaran <ul><li>Informative </li></ul><ul><li>User Friendly </li></ul><ul><li>Google Friendly </li></ul><ul><li>Up to date </li></ul>
  9. 9. Internet ( Online media ) untuk Komunikasi Pemasaran <ul><li>Iklan banner </li></ul>
  10. 10. Internet ( Online media ) untuk Komunikasi Pemasaran <ul><li>Memanfaat kan G o o g l e untuk Iklan </li></ul>
  11. 11. Direct @Mail <ul><li>Online targeting </li></ul><ul><li>Direct Marketing Communications </li></ul><ul><li>Ex. Product/Service offering through email. </li></ul>
  12. 12. Marketing Communications using Short Message Service <ul><li>SMS Iklan. </li></ul><ul><li>SMS Blast. </li></ul><ul><li>Contoh: Centro Dept.Store </li></ul>
  13. 13. Marketing Communications using Mobile Web <ul><li>Http://mobile.airasia.com </li></ul><ul><li>Citi Mobile </li></ul>
  14. 14. People Cluster Image Build Online C ommunities Photo Credit: http://www.flickr.com/photos/sifah/414239977/
  15. 15. Contoh OnLine Communities <ul><li>HTML (Honda Tiger Mailing List) </li></ul><ul><li>Id-Blackberry </li></ul><ul><li>Komunitas IPhone </li></ul>
  16. 16. Using Online Social Media as Integrated Communications
  17. 17. Gabung dengan ‘ online’ Jaringan Sosial <ul><li>Mailing list , Komunitas. </li></ul><ul><li>Blog </li></ul><ul><li>Jejaring Sosial </li></ul><ul><li>Blog Foto </li></ul><ul><li>Blog Video </li></ul><ul><li>Micro Blogging </li></ul>Personal blog dengan domain sendiri
  18. 18. Listen & Talk to Your Customer ! Personal blog dengan domain sendiri
  19. 19. Interact ion Landscape Web Site Company Information Products & Services Customer Service Blogs Company Insights Customer Research Engaging Community Industry Insight Product Development Resourceful Ownership Permanence Social Networks Friendly Helpful Outreach Apps Advertising Core Values Brand Message
  20. 20. Studi Kasus – RS Omni Int’l Hospital <ul><li>Komunikasi Pemasaran yang ‘Tidak Terpadu’ </li></ul><ul><li>Un-sinergy tools of PR, HR, & Internet communications . </li></ul><ul><li>Situasi: Komunikasi Massa, Online Social Media (web 2.0), Krisis Public Relations. </li></ul>
  21. 21. Terima kasih........

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