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Hero honda vs other company


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Hero honda vs other company

  1. 1. CONSUMER PERCEPTION ABOUT HERO-HONDA VIS-À-VIS  OTHER BIKES <ul><li>Presented by:- </li></ul><ul><li>Jubin Shah </li></ul>
  2. 2. Content <ul><li>Introduction to history </li></ul><ul><li>Objective of the study </li></ul><ul><li>Introduction Of company </li></ul><ul><li>Key policies and awards </li></ul><ul><li>Comparison with other company </li></ul><ul><li>Finding & analysis </li></ul><ul><li>Graphs </li></ul><ul><li>SWOT Analysis </li></ul>
  3. 3. Contd… <ul><li>Suggestion </li></ul><ul><li>Conclusion </li></ul><ul><li>Bibliography </li></ul>
  4. 4. History of the first motorcycles <ul><li>19th-century dream </li></ul><ul><li>The &quot;safety&quot; bicycle-bicycles with front and rear wheels of the same size, and with a pedal crank mechanism </li></ul><ul><li>The first commercial design was a three-wheeler built by Edward Butler in Great Britain in 1884. </li></ul><ul><li>The first motorcycle in 1885 is Gottlieb Daimler (who later teamed up with Karl Benz to form the Daimler-Benz Corporation). </li></ul>
  5. 5. Contd… <ul><li>First steam propulsion motor-cycle was invented in the eastern U.S in 1967 with two cylinder </li></ul><ul><li>The first successful two-wheeler, though, was the Hildebran & Wolfmueller, patented in Munich in 1894 </li></ul>
  6. 6. Objective <ul><li>Nowadays vehicles have become the most valuable for any person. </li></ul><ul><li>The generations of today's want bikes and car </li></ul><ul><li>Comfortable to them for reaching office, collage, etc </li></ul><ul><li>Hero Honda has very good name in producing and selling bikes </li></ul><ul><li>Hero Honda has a good image in the eyes of public </li></ul>
  7. 9. Introduction of hero honda <ul><li>Joint venture between India's Hero Group and Japan’s Honda Motor Company </li></ul><ul><li>Most successful joint ventures worldwide </li></ul><ul><li>Introduced new generation motorcycles </li></ul><ul><li>possible to drive a vehicle without polluting the roads. </li></ul><ul><li>Over 20 million Hero Honda two wheelers tread on Indian roads today </li></ul><ul><li>Every 30 seconds, someone in India buys Hero Honda's bikes </li></ul>
  8. 10. Contd… <ul><li>Three globally benchmarked manufacturing facilities - Dharuhera and Gurgaon in Haryana and Haridwar at Uttrakhand </li></ul><ul><li>Capable of producing out 4.4 million units per year </li></ul><ul><li>3000 customer touch points </li></ul><ul><li>CRM initiative - Hero Honda Passport Program, one of the largest programs of this kind in the world </li></ul>
  9. 11. Hrithik Roshan Priyanka chopra
  10. 12. Awards <ul><li>National safety awards for the year 2001 </li></ul><ul><li>National productivity awards for the year 2001 </li></ul><ul><li>Best slogan awards for the year 2002 </li></ul><ul><li>ICSI national awards for the year 2004 </li></ul><ul><li>ICWAI national awards for the year 2005 </li></ul><ul><li>Corporate social responsibility awards for the year 2006 </li></ul><ul><li>Bike indian awards for the year 2007 </li></ul>
  11. 13. Contd… <ul><li>TNS voice of the customer awards for the year 2008 </li></ul><ul><li>NDTV bike indian awards for the year 2008 </li></ul>
  12. 16. Bajaj Auto Limited <ul><li>India's largest manufacturer of scooters and motorcycles </li></ul><ul><li>The lowest-cost scooter maker in the world </li></ul>Founder History of Bajaj Groups Founder Chairmen Jamnalal Bajaj Year of Establishment 1926 Industry Two - Three Wheelers Business Groups The Bajaj Groups
  13. 17. Contd… <ul><li>Rahul Bajaj Chairman </li></ul><ul><li>Madhur Bajaj Vice Chairman </li></ul><ul><li>Rajiv Bajaj Managing Director </li></ul><ul><li>Sanjiv Bajaj Executive Director </li></ul><ul><li>Vijender Kumar the bronze medal at the Beijing Olympics, was today named as the brand ambassador of Bajaj Auto </li></ul><ul><li>Different Bikes </li></ul>
  14. 18. Awards <ul><li>Most Exciting Bike of the Year 2001 for Bajaj Eliminator </li></ul><ul><li>Most Exciting Bike of the Year 2002 for Bajaj Pulsar </li></ul><ul><li>Total Customer Satisfaction 2003 for Bajaj Pulsar </li></ul><ul><li>Bike Maker of the Year 2004 for ICICI Bank </li></ul><ul><li>Bike of the Year 2004 for Bajaj Pulsar DTS & Wind 125 </li></ul><ul><li>Bike of the Year 2005 for Bajaj Discover DTS </li></ul>
  15. 19. Hero Honda dethrones Bajaj as 2-wheeler king <ul><li>Largest two-wheeler company in the country. </li></ul><ul><li>However at the end, its two-wheeler sales fell some 30,000 units short of Bajaj. </li></ul><ul><li>Hero Honda had sold 1.02 million motorcycles during the year </li></ul><ul><li>A 26:26 joint venture between Honda of Japan and the Munjal </li></ul><ul><li>Splendor continues to be the best-selling model in the Hero Honda </li></ul>
  16. 20. Contd… <ul><li>Bajaj Auto, on the other hand, is the market leader in scooters with brands like Chetak and Legend. </li></ul><ul><li>For motorcycles, it has a technical tie up with Kawasaki of Japan. </li></ul><ul><li>Its motorcycle portfolio comprises of Boxer, Acer, Caliber, Pulsar and Eliminator </li></ul>
  17. 21. Research <ul><li>According to Philip Kotlar, “Research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company.” Following are the steps of research process. </li></ul><ul><li>Formulation of research problem </li></ul><ul><li>Choice of research design </li></ul><ul><li>Determining sources of data </li></ul><ul><li>Designing data collection forms </li></ul>
  18. 22. <ul><li>5. Determining sampling size [100] </li></ul><ul><li>6. Organizing and conducting the field survey </li></ul><ul><li>7. Processing and analyzing the collected data </li></ul><ul><li>8. Preparing the research report </li></ul><ul><li>9. Conclusion </li></ul>
  19. 23. 1. To know brand awareness of hero honda motorcycles
  20. 24. 2. To know future purchaser of hero honda motorcycles
  21. 25. 3. To know which model of hero honda bikes, he/she wants to purchase
  22. 26. 4. To know the media by the which consumer comes to know about bikes
  23. 27. 5. To aware about the time which customers uses to purchase bikes
  24. 28. 6. To know that who affects the most while taking the purchase decision
  25. 29. 7. To aware about the effect of promotional scheme on consumer
  26. 30. 8. To aware about the purchasing criteria for purchasing hero honda bikes
  27. 31. 9. To aware purchase pattern of consumer of hero honda bikes
  28. 32. 10. To know the location From which consumer purchase hero honda bikes in Surat
  29. 33. 11. Comparison of different Companies’ selling
  30. 34. 12.Comparison of Different Bikes in different company Company / Different facilities Bajaj Pulsur 150 Hero Honda Splendor Yahama Crux Tvs Victor Tank capacity 18 liters 12.8 liters 11 liters 15.5 liters Gear box 5 speed 4 speed 4 speed 4 speed Colors Black, Sliver Black, Red, Sliver Black, Maroon Blue Max power 12 Bhp 7.5 Bhp 7.6 Bhp 7.16 Bhp Cubic capacity 143.9 cc 97.2 cc 105.6 cc 124.8 cc Max speed 105 Kmph 90 Kmph 110 Kmph 85 Kmph
  31. 35. Different company’s bikes with different facilities
  32. 37. SWOT Analysis <ul><li>Strength of hero honda </li></ul><ul><ul><li>Ability to understand customer’s needs and wants </li></ul></ul><ul><ul><li>Recognized and established brand name </li></ul></ul><ul><ul><li>Effective advertising capability </li></ul></ul><ul><li>Strength of Bajaj auto </li></ul><ul><li>Recognized and established brand name </li></ul><ul><ul><li>Awarded as largest two wheeler and Three Wheeler producers in India . </li></ul></ul><ul><li>Suitable for all the class people in terms of Finance as compare to other two wheeler industries in India </li></ul>
  33. 38. Weakness <ul><li>Hero honda </li></ul><ul><li>Hero is vulnerable in the joint venture because Honda Motor Company has so much power </li></ul><ul><li>Bajaj auto </li></ul><ul><li>The resell value of Bajaj vehicles is competently less then Hero Honda </li></ul>
  34. 39. Opportunity <ul><li>Hero honda </li></ul><ul><li>Global expansion into the Caribbean and Central America. </li></ul><ul><ul><li>Expansion of target market (include women) </li></ul></ul><ul><li>Bajaj auto </li></ul><ul><li>The company entered joint venture with Renault and Nissan two major car makers to enter in to small car segment. </li></ul><ul><ul><li>Looking for launching low cost car as nano </li></ul></ul>
  35. 40. Threats <ul><li>Hero honda </li></ul><ul><li>Honda Motorcycles and Scooters, India can take away market share and cause joint venture to go sour . </li></ul><ul><ul><li>Bajaj auto is a strong competitor. </li></ul></ul><ul><li>Bajaj auto </li></ul><ul><li>Bajaj Automobiles in India can take away market share and cause joint venture to go sour for Car industries. </li></ul><ul><li>Hero Honda automobile is a strong competitor </li></ul>
  36. 41. Suggestions <ul><li>Improvement in their vehicle considering the C.C. and Maintenance cost occur after sales  </li></ul><ul><li>Company and dealer are suggested to concentrate on advertising print Media like Hoarding, Magazines, and adverting Banner </li></ul><ul><li>More concentrate on consumer by creating more dealers in city </li></ul><ul><li>Own financial company and provide attractive finance like Low down-payment , low rate of interest to attract customers. </li></ul>
  37. 42. Contd… <ul><li>Hero Honda must be increase their </li></ul><ul><li>-bike’s tank petrol capacity </li></ul><ul><li>-Gear box </li></ul><ul><li>-Maximum power </li></ul><ul><li>-Cubic capacity </li></ul><ul><li>-Maximum Speed </li></ul>
  38. 43. Conclusion <ul><li>Customer satisfaction is the one of the most major part of the buying behavior </li></ul><ul><li>Company has to Build strong brand awareness and credibility among its customers </li></ul><ul><li>Majorities of people are aware about its brand </li></ul><ul><li>Try to produces such vehicles that attract the customer. </li></ul><ul><li>On technical base Bajaj is the best from others but from our research, consumer prefer Hero Honda bike due to high resell value and low maintenance. </li></ul>
  39. 44. Bibliography <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  40. 45. <ul><li>Thank you But Wait </li></ul>