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UX en aplicaciones de Social Media

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La Experiencia de Usuario está presente en muchos planos, incluso en esferas diferentes a la Web. Pensar en UX

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UX en aplicaciones de Social Media

  1. 1. UX Experiencia de Usuario en aplicaciones de Social Media Juan David Saab @juansaab Arquitecto de Información
  2. 2. ¿Qué relación existe entre Experiencia de Usuario y el Social Media?
  3. 3. ¡Usuarios!
  4. 4. ¿Qué es Experiencia de Usuario UX?
  5. 5. Facetas de la Experiencia de Usuario Panel de Morville - http://semanticstudios.com/publications/semantics/000029.php
  6. 6. Roles involucrados en la UX
  7. 7. 10 Consejos Para mejorar la Experiencia de Usuario en aplicaciones de Social Media
  8. 8. 1 El usuario siempre tiene la razón ✔ Considera sus necesidades ✔ Ten en cuenta sus capacidades ✔ Haz que sea parte de todo el proceso (Diseño y Desarrollo) Nota: El usuario aunque tiene la razón no puede indicar directamente como hacer algo. Escucharlo requiere de criterio.
  9. 9. 2 Haz al usuario parte de tus objetivos ✔ Usa técnicas para conocer al usuario y lo que busca ✔ Defne los objetivos en armonía con las motivaciones de los usuarios ✔ Considera objetivos de conversión
  10. 10. ¿Cómo conocer al usuario?
  11. 11. Entrevistas y encuestas
  12. 12. Estadísticas y tendencias
  13. 13. Personajes y Escenarios
  14. 14. 3 Planea antes de diseñar ✔ Establece al menos un Documento Guía ✔ Diseña esquemas de navegación (Blueprints) ✔ Elabora prototipos (Wireframes)
  15. 15. ¡Planeación!
  16. 16. 4 Prueba con tus usuarios ✔ Test de usuario en línea o presencial ✔ Pruebas de 5 segundos, de comparación y percepción ✔ Pruebas sobre bocetos con herramientas como Usabilla ✔ CardSorting y TreeTest
  17. 17. ¡Recomendado! Userfy http://userfly.com/ Herramienta para test remoto
  18. 18. 5 Utiliza un Copy atractivo ✔ Usa un lenguaje directo, cercano y llamativo ✔ Se amable y provoca emoción ✔ Asegúrate de hacer un buen llamado a la acción ✔ Evita el uso de metáforas y el lenguaje autocomplaciente
  19. 19. 6 Comprende y aprovecha el contexto ✔ Realiza análisis de contexto y Benchmarking ✔ Aprovecha los estándares que otras aplicaciones han propuesto
  20. 20. No olvides qué... “El usuario pasa la mayor parte del tiempo en otros sitios web” 1 1.Jakob Nielsen, Prioritizing Web Usability
  21. 21. 7 Usa directrices y estándares de facto El navegante ya se ha familiarizado con algunas prácticas, las directrices y estándares de facto pueden facilitar el trabajo...
  22. 22. Algunas directrices y guías ✔ Usability.gov (USA) http://www.usability.gov/guidelines/ ✔ Usability Do’s And Don’ts For Interactive Design UX Booth http://www.uxbooth.com/resources/usability-do’s-and-don’ts-for-interactive-design/ ✔ 10 Useful Usability Findings and Guidelines http://www.smashingmagazine.com/2009/09/24/10-useful-usability-fndings-and-guidelines/
  23. 23. 8 Mejora constantemente El proceso de Diseño Centrado en el Usuario es Iterativo Planea → Diseña → Prueba → Vuelve a diseñar...
  24. 24. 9 Provee una buena interfaz Es el medio que conecta al usuario con lo que está buscando... La mejor interfaz no da de qué hablar, es invisible
  25. 25. 10 !Aprovecha las emociones! El usuario es un ser humano, lleno de emociones ¡Hazlo deseable!
  26. 26. ¡Gracias! @juansaab Juan David Saab juansaabvanegas@gmail.com Skype: juan.saab Visita: http://usabilidadaldia.com http://juansaab.com.co

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