Social Media Success


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Social Media Success

  1. 1. Social Media Marketing Success Stories
  2. 2. <ul><li>Kogi BBQ started as a taco truck </li></ul><ul><li>They use Twitter to connect with customers </li></ul><ul><li>Twitter followers receive daily updates on where the truck will be next </li></ul><ul><li>The results have been dazzling </li></ul><ul><li>They serve 600 to 700 customers a night </li></ul>Kogi Korean BBQ
  3. 3. Gary Vaynerchuk Family Wine Business <ul><li>Exploded from $4 million to $50 million using social media </li></ul><ul><li>$15,000 in Direct Mail = 200 new customers </li></ul><ul><li>$7,500 Billboard = 300 new customers </li></ul><ul><li>$0 Twitter = 1,800 new customers </li></ul>
  4. 4. BlendTec <ul><li>Blendtec sells powerful blenders </li></ul><ul><li>They use low-cost online videos with the theme ‘will it blend’ </li></ul><ul><li>Their videos have received over 50 million views and over 200,000 followers on Youtube </li></ul><ul><li>Blendtec sales increased sales 700% </li></ul>
  5. 5. Dell Computers <ul><li>Dell sold $3,000,000 worth of computers on Twitter </li></ul><ul><li>Dell tweets about existing promotions and answers customers’ queries </li></ul><ul><li>They have various Twitter profiles to target different customer segments </li></ul>
  6. 6. Naked Pizza <ul><li>Naked Pizza is a New Orleans Pizzeria which turns $1 million in sales annually </li></ul><ul><li>They set a one day sales record using social media  </li></ul><ul><li>68% of their sales came from people “calling in from Twitter”  </li></ul><ul><li>85% of their new customers were from Twitter  </li></ul>
  7. 7. Monty Python DVDs on Amazon <ul><li>They created a Youtube channel to discourage bootleg sharing of their videos </li></ul><ul><li>As an after thought a direct-to-buy-link from Amazon was added </li></ul><ul><li>sales went up by 23,000% on the click to buy link </li></ul>
  8. 8. Wiggly Wigglers <ul><li>A rural store specializing in garden equipment and worm composters </li></ul><ul><li>They use social media to share a vast amount of specialist information both on and off their site </li></ul><ul><li>They have established themselves as experts in their field </li></ul><ul><li>Social media has brought credibility to their brand which is priceless for any company </li></ul>
  9. 9. Zappos <ul><li>Zappos is an online shoe retailer Based in Henderson, Nevada </li></ul><ul><li>Zappos has become the world’s biggest online shoe store </li></ul><ul><li>They are very active on Twitter </li></ul><ul><li>Other social media channels include blogging and Youtube </li></ul><ul><li>They use social media to develop a personal connection with customers and employees </li></ul>
  10. 10. <ul><li>Facebook is a tremendously popular social networking site with 250,000 million members </li></ul><ul><li>Its massive reach provides compelling opportunities to connect with customers </li></ul><ul><li>Over 300,000 businesses have a presence on Facebook </li></ul>
  11. 11. <ul><li>Twitter, is the fastest growing social media network in the world </li></ul><ul><li>Twitter has quickly become a popular platform for consumers and advertisers alike </li></ul><ul><li>Worldwide traffic to Twitter reached 10 million visitors in February 2009 </li></ul><ul><li>Twitter can help businesses get closer to consumers and, yes, sell more products and services </li></ul>
  12. 12. <ul><li>LinkedIn could be a very effective resource for both you and your company </li></ul><ul><li>You can set up a basic profile with a followed link </li></ul><ul><li>You can utilize groups, events, and answers to connect with a large online network </li></ul>
  13. 13. <ul><li>Appearing on the Digg homepage can lead to massive traffic increases to your web site or blog </li></ul><ul><li>It can sometimes lead to significant increases in sales </li></ul><ul><li>Digg can be particularly effective for bloggers who write regularly </li></ul>
  14. 14. <ul><li>Online video marketing is one of the most powerful mediums on the planet </li></ul><ul><li>Youtube gets over 107 million unique visits each month </li></ul><ul><li>A well executed video with the right title and content, can have huge viral impacts for your brand </li></ul>
  15. 15. Social Media Marketing Your Business Success