CASE STUDY Seattle’s Best Coffee




            “AdMob’s wide range of creative units truly brought our brand to life in ...
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CASE STUDY Seattle’s Best Coffee

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CASE STUDY Seattle’s Best Coffee

  1. 1. CASE STUDY Seattle’s Best Coffee “AdMob’s wide range of creative units truly brought our brand to life in mobile. Their solution made it simple to get started and measure success, and the Interactive Interstitial mirrored the PC experience, allowing our customers to get in to the campaign wherever they happened to be.” Kristie Shields, Director of Media Strategy, Creature GOAL SOLUTION RESULTS Seattle’s Best Coffee reached out AdMob worked closely with Seattle’s • More than 139,000 users to AdMob in Spring 2010 for their Best Coffee’s creative agency, were delivered to Seattle’s Best “Discover Your Inner Morning Creature, to develop a variety of Coffee’s mobile site Person” initiative. The goal was to mobile ad units and an interactive promote their new canned iced landing experience compatible • Full Page Expandable Units coffee beverages to select markets with thousands of mobile devices. had an interaction rate of 5.7% on the West Coast via an engaging The campaign included executions • Interactive Interstitials earned and targeted cross platform ranging from Standard Banners, a click-through rate of 5.4% campaign. They were primarily Animated Multi-Panel Banners looking to reach adults 30+, a and Text Links, to Full Page • CPM placements averaged demographic consistent with the Interactive Interstitials on Apple a CTR of 0.9% Smartphone audience, to drive Devices and Expandable Banners awareness and trial of this exciting running within Apple and Android and delicious new beverage. applications. AdMob is a leader in the mobile advertising industry, serving billions of targeted ads per month around the world to consumers browsing the mobile web in our network of premium publishers. Contact interactivevideo@admob.com to extend your campaign to mobile today. Visit www.admob.com for more information.

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