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Business in mexico


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Comercio Internacional

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Business in mexico

  1. 1. BUSINESS IN MEXICO INTERNATIONAL MARKETING TEACHER: Juan Conde Revuelta MEMBERS: Stefanie Aguila Natalia Salazar
  3. 3. PEOPLE ● Mexico is a very class-conscious society where social stratifications are well-defined. ● Upper class Mexicans will not dirty their hands with tasks they find beneath them. ● Macho attitudes are inculcated in Mexican males almost from birth, and machismo plays a pervasive role in shaping Mexican culture.
  4. 4. ● The Mexicans are nice, seek to behave with complacency, pleasure and sensitivity dealing with others. ● There makes good sense of the humor and ingenuity to solve the adversities. ● They are gentlemanly, seeks to demonstrate comity, nobility and amiability.
  5. 5. MEETING AND GREETING  Shake hands or give a slight bow when introduced.  Bow when greeting a Mexican woman. Shake hands only if she extends her hand first.
  6. 6. BODY LANGUAGE  Mexicans generally stand close together when conversing.  Don't show signs of discomfort, which would be considered rude by your Mexican counterpart.  Mexicans often "hold" a gesture (a handshake, a squeeze of the arm, a hug) longer than Americans and Canadians do.  Don't stand with your hands on your hips; this signifies anger.  It is considered rude to stand around with your hands in your pockets.
  7. 7. CORPORATE CULTURE ● Punctuality is expected of foreign businesspeople. ● Spanish is the language of business. ● Meet with top executives first. ● Negotiations move slowly. Be patient. ● Expect approximately ten to fifteen minutes of small talk before getting down to business. ● If offered something to drink (usually coffee), don't refuse. This would be seen as an insult.
  8. 8. ● Take some time for consider or make a decision. ● Personalize everything. Explain how all proposals will benefit a Mexican's country, community, family and, most important, the Mexican personally. ● Deal-making almost never occurs over the phone (and rarely by letter). Mexicans prefer to do business in person. ● Be persistent!
  9. 9. DINING AND ENTERTAINMENT ● Don’t show up on time for a social engagement -- you will be the only one who does, and will most likely be waiting for a very long time (possibly hours). ● To reciprocate, invite your Mexican counterparts to dinner at a nice restaurant (French or Italian are your best bets). Pay in advance to avoid arguments about the bill. ● Businesspeople are often invited to visit the home of their Mexican counterparts. On your first visit to a Mexican home, it is best to wear business attire unless specifically told otherwise.
  10. 10. DRESS CODE ● Men should always wear a shirt and tie, except at casual affairs. Both men and women should dress conservatively. Recommended colors are navy and dark gray. ● Women should always wear make-up.
  11. 11. GIFTS ● While gift giving is not always a necessity when doing business in Mexico, gifts are much appreciated. Suggested initial gifts include non-personal items with your corporate logo. ● Flowers should always be given when visiting a Mexican home. It's OK to have them sent beforehand, or to bring them with you. If you have them sent, make sure that they arrive before you do.
  12. 12. HELPFUL HINTS ● Any attempt to speak Spanish is appreciated by our Mexican counterparts and is seen as a gesture of goodwill. Demonstrating knowledge and appreciation of Mexican culture wins friends. ● Mexicans are very proud of their independence and have a very strong sense of national identity and pride. Never compare the way things are done in Mexico with the way they are done in the United States.
  13. 13. ESPECIALLY FOR WOMEN ● Mexican men, business colleagues included, will pay foreign businessmen many compliments and may even be flirtatious. Graciously accept such banter -- it is usually done with the utmost respect -- while firmly reminding your male Mexican counterparts that you are a businesswoman. ● Foreign businessmen should not invite Mexican businessmen to dinner unless their spouses also come along. If invited out to dinner or to socialize by a male Mexican colleague, a businesswoman should make it clear that no opportunity for romance exists. Appearances are important.