Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Accelerate Return on Data


Published on

  • Be the first to comment

Accelerate Return on Data

  1. 1. Jeff T. Pollock Program Director, Information Management1 © 2012 IBM Corporation
  2. 2. A New Era of Computing Information Radical Extreme from Everywhere Flexibility Scalability terabytes million million per second Tweets created daily trade events per second from CERN Hadron Collider2 © 2012 IBM Corporation
  3. 3. Optimize capital investments based on 6 Petabytes of information Model the weather to optimize placement of turbines, maximizing power generation and longevity Build models to cover forecasting and real-time operation of power generation units Incorporate 6 PB of structured and semi-structured information flows3 © 2012 IBM Corporation
  4. 4. Analyze 100k records/second to address customersatisfaction in real time Analytic data mining model identifies patterns in customer churn across 270 TB of data Churn model is applied to each call, allowing immediate detection of events (ex: dropped calls) that may lead to customer attrition End goal: Personalizing model to each individual4 © 2012 IBM Corporation
  5. 5. 30% increase in coupon redemption rates 70x more queries on 5x data Delivering personalized coupons to shoppers in real time Store and access 400B market basket records to provide personalized experience 600 predictive models per year, 10X as many as before5 © 2012 IBM Corporation
  6. 6. Goal: Instrument 12M vehicles to reduce road congestion while providing visibility into driving habits Onboard vehicle tracking monitors length, distance and pollution generated Dashboard-mounted device allows drivers to monitor trip costs Appropriate taxes and fees automatically generated and published to public Web site6 © 2012 IBM Corporation
  7. 7. Unrelenting Challenges At its current pace, every two years.1 of CIO’s cite Analytics and Information Integration as part of their plans to rein in data complexity2 go over schedule on their project/ solution deployments3 1 Enterprise Systems Journal, “5 Best Practices for Reducing IT Complexity”) 2 IBM CIO Study 20107 3 IBM Market Intelligence Time-To-Value Study, National Analysts, November 2011 © 2012 IBM Corporation
  8. 8. IBM Comprehensive Vision Traditional Approach New Approach Structured, analytical, logical Creative, holistic, intuition Data Data Hadoop Hadoop Warehouse Warehouse Streams Streams Transaction Data Web Logs Internal App Data Social Data Structured Information Unstructured Mainframe Data Repeatable Integration & Exploratory Text & Images Linear Governance Iterative OLTP System Data Sensor Data ERP data Traditional Traditional New New RFID Sources Sources Sources Sources8 © 2012 IBM Corporation
  9. 9. 9 © 2012 IBM Corporation
  10. 10. IBM Information Management Single Platform Best Performance Industry Focused Fastest ROI Unified Blueprints Fast Provisioning Total Governance Trusted Data Cloud Ready Rapid Discovery Agile Frameworks Lowest TCO10 © 2012 IBM Corporation
  11. 11. Data Governance Imperative Levels of Information Governance11 © 2012 IBM Corporation
  12. 12. Data Governance Solution People Technology Process Only IBM offers the Unified Process and Technology for comprehensive governance Data Privacy and Security for Masking, Hashing, Subsetting and Encryption, Activity Monitoring, Redaction and Access Control Data Quality for Discovery, Profiling, Cleansing, Matching and Standardization Data Integration with Business Glossary for linking business terminology Master Data for a Single View of mission critical data records Data Lifecycle for Archiving & more12 © 2012 IBM Corporation
  13. 13. Data Governance Impact We see Optim as an integral part of our development solution set. Optim’s data masking capabilities help ensure that we can protect privacy in our development and testing environments.” Arek Oy 3 of the world’s favorite beverage brands 4 of the top 4 health care providers 25 of the world’s leading telecoms 5 of the top 6 global insurers 2 of the top 3 global retailers 8 of the top 10 global banks Top 3 auto makers13 © 2012 IBM Corporation
  14. 14. Data Privacy SolutionBusiness Imperative of compromised records 1.5m stolen 200K+ account originate in DB servers Customer data of 35M on-line card numbers Link records stolen Link Link 2.5K brands lost Link accounts stolen LinkIBM Solution Automated Database Activity Key Lifecycle Management Monitoring & Vulnerability Assessment Data Relationship Discovery Data Redaction & Data Masking Data Hashing & Encryption If we didn’t have InfoSphere Guardium, we would need an army of additional IT people.” Top Bank14 © 2012 IBM Corporation
  15. 15. Data Quality Solution Understand Investigate data sources Discover hidden relationships and linkages between tables IBM is helping us create a trusted data layer that and data sources feeds all our applications and our analytic Profile for anomalies processes” HealthNow Cleanse Standardize data formats Match and deduplicate data from all business domains Advanced survivorship and householding of data Monitor Measure success with KPIs Dashboards, graphics and business level quality reports Trend analysis, snapshots and user-defined views15 © 2012 IBM Corporation
  16. 16. Data Integration Imperative Business leaders frequently make decisions based on information they don’t trust, or Top quintile of CFOs are don’t have at integrating information Business leaders say they don’t ’ have access to the information they need to do their jobs of CIOs cited “Business intelligence and analytics” as part of their visionary plans to enhance competitiveness of CEOs need to do a better job capturing and understanding information rapidly in order to make swift business decisions16 © 2012 IBM Corporation
  17. 17. Data Integration Solution Data Integration Information Workers Deliver trusted information from fragmented, disparate systems at volume and velocity required. Best Performance and Scale Realtime or Batch Delivery Lineage and Impact Analysis Common Metadata Foundation Broadest Connectivity & Reach17 © 2012 IBM Corporation
  18. 18. Data Integration Impact Yum! Brands is using DataStage to make the most-up-to-date data from their 9,500+ US company and franchise stores across 5 brands available in Netezza EDW to increase service value and service excellence to their customers.” Yum! Brands Deliver trusted information from fragmented, disparate systems at volume and velocity required. Address the diverse needs in the business with relevant information when, and where they need it.18 © 2012 IBM Corporation
  19. 19. Master Data Imperative Drive Revenue Improve customer retention Identify cross-sell, up-sell opportunities Introduce new products faster Identify high value customers Increase Agility Consolidate data from silos/Integrate new systems quickly (M&A) Double-digit 5 year CAGR on MDM global spend (Gartner) Grow with the business Meet demands of new business channels Cut Costs Automate manual business processes Reduce data errors Simplify integration projects Eliminate excess mailings19 © 2012 IBM Corporation
  20. 20. Master Data Solution All domains – customer, citizen, supplier, employee, product or service, asset, financial, and location data All implementation styles - virtual registry, physical repository - hybrid, collaborative authoring MDM powered solutions framework Fully pre-built, modifiable pre-built, or build-it-yourself platform20 © 2012 IBM Corporation
  21. 21. Master Data Impact Our costs were approximately 50 percent lower due to utilizing IBM’s MDM business services versus building them with another MDM tool.” Bank of America Nationwide Insurance boosted revenue by $31 Million via cross selling across lines of business Moneygram stopped 2,200 fraudulent transactions saving more than $7 million21 © 2012 IBM Corporation
  22. 22. Data Lifecycle Imperative Increasing Costs CapEx Amount spent in 2011 on storageb Storage OpEx cost of storage OpEx vs. cost to procurea Poor App Performance Time DBA’s spend weekly on disk capacity issuesc The amount of time needed to run “daily” batch processesd Compliance & Risk of firms retain structured data for 7+ yearse of firms use back-up for data retention needse22 © 2012 IBM Corporation
  23. 23. Data Lifecycle Solution Application Archiving Test Data Management Full Lifecycle management of data in mission critical applications and corporate databases. Discover, Understand, Classify Data Growth Management Data Subsetting and Masking Application Retirement23 © 2012 IBM Corporation
  24. 24. Data Lifecycle Impact Before implementing database archiving, we had been noticing execution times for our batch process creeping steadily upward, which we attributed to the volume of data our programs had to sift through. Those times are now shorter, and we think that archiving contributed to that result. American Electric Power “We knew that Optim would provide the capabilities we needed to automate the process of retrieving archived records. So far, we have shortened the retrieval process from several days to a few hours.” Allianz Seguros24 © 2012 IBM Corporation
  25. 25. Any Data In my fourteen years of using this product set, there has not been one solution that I could not deliver due to complexity or timeliness.” Shared Health25 © 2012 IBM Corporation
  26. 26. Single Platform Best Performance Industry Focused Fastest ROI Unified Blueprints Fast Provisioning Total Governance Trusted Data Cloud Ready Rapid Discovery Agile Frameworks Lowest TCO26 © 2012 IBM Corporation
  27. 27. 27 © 2012 IBM Corporation
  28. 28. IBM is Business Driven Respond Quickly to Increase Revenue Rescue Runaway Compliance Demands Opportunities Costs Govern – Privacy – Quality – Integrate – Master – Lifecycle Business Subject Matter Architects Data Developers DBAs Users Experts Analysts28 © 2012 IBM Corporation
  29. 29. Smarter, Faster Integration Balanced Optimization for automatic use of most efficient Massively Parallel Platforms (MPP) - including Source, ETL Mid-Tier or Target Data Warehouse Appliances (such as Netezza) Probabilistic Matching and learning-based algorithms for Data Quality and Cleansing Native Big Data support for the most popular Hadoop HDFS systems (including BigInsights) and built-in MPP grid for ETL29 © 2012 IBM Corporation
  30. 30. Accelerate Analytics Insight Top challenges to effective Business Analytics projects:30 “Defining Business Analytics and Its Impact on Organizational Decision-Making,” ComputerWorld © 2012 IBM Corporation
  31. 31. Measurable Returns Enhance Customer Optimize Real-Time Understanding Decisions • Customer Churn • Trading Advantage • Marketing Spend • Fraud Protection • Sales Productivity • Health Monitoring Foster Enable Enterprise Collaborative Decisions Visibility • Customer Service • Risk Management • Channel Management • Demand Visibility • Loan Origination • Strategy Alignment31 © 2012 IBM Corporation
  32. 32. IBM Delivers it Best Most Innovative: 1st Integrated Platform 1st Governance Built-in 1st Unified MDM Solution 1st Big Data ETL Platform 1st Integrated Data Lifecycle Market Leadership: #1 ETL Market Share (IDC) #1 MDM Market Share (Gartner) #1 DQ Vision (Gartner) #1 in Integration Capabilities (Gartner) #1 Lifecycle Management (IDC)32 © 2012 IBM Corporation
  33. 33. 33 © 2012 IBM Corporation
  34. 34. Join the Community IBM Information Governance Council Practical Maturity Model since 2005 for Information Governance leveraged by over 250 customers Community now exceeds 1500 members Join the community Self assessment Free workshops and assessments Join the community and perform a self assessment of your organization’s data governance maturity, benchmark your results against peers in your industry.34 © 2012 IBM Corporation
  35. 35. Gain Insight from IBM Schedule an IBM Data Governance Workshop 6 Steps to Governance Get the IBM Unified Data Governance Process Conduct a Information Governance Maturity Assessment Establish a Roadmap Identify the Business Value to justify an Information Governance Program Discuss common KPIs for measuring success governance/?cm_sp=MTE2249435 © 2012 IBM Corporation
  36. 36. Attend an Event Information Integration & Governance Events are running all year Meet and talk with industry experts in data integration and governance Check often for new events in a city near you36 © 2012 IBM Corporation
  37. 37. 37 © 2012 IBM Corporation