J. Todd McCarty Personal Brand Overview


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This is a personal brand overview for J. Todd McCarty.

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J. Todd McCarty Personal Brand Overview

  1. 1. Personal Brand Overview404-219-7056jtoddmccarty@gmail.com J. Todd McCarty | Personal Brand Overview
  2. 2. Personal Brand Statement• I excel at “connecting the dots” across many different marketing disciplines to align agencies and marketers using my communication and relationship building skills to develop effective written briefs that yield unique product positioning, marketing content and targeted communications that drive results. J. Todd McCarty | Personal Brand Overview
  3. 3. Three Phase Self Discovery Process Myers Briggs The Birkman 360 DegreeType Indicator Method Survey 49 requests/ 30 responses = 63% response rate J. Todd McCarty | Personal Brand Overview
  4. 4. Connecting the Dots: People to People, Past & Future, Project to Project, What is & What Could Be• Developing and executing • Meeting with colleagues, • Identifying and • Identifying and sourcing strategy clients & business partners resolving problems needs, opportunities and• Organizing information, to build relationships, trust • Solving complex resources (talent, alliances people and processes and respect theoretical problems in and funds) to execute • Communicating and a creative way strategies• Identifying the flaws in a current system and seeing the reasoning persuasively with • Generating ideas and • Delegating appropriately to steps to take to improve and others energetically and concepts manage execution perfect it enthusiastically • Engaging in research • Acting independently to• Authorizing and supporting • Influencing and motivating and development to make things happen for change people understand needs myself, others or the project • Service-oriented at hand• Driving innovation• Creating, defining and • Acting with integrity focusing on the big picture• Thinking big/globally Source: Reach 360° survey J. Todd McCarty | Personal Brand Overview
  5. 5. Top Personal Brand Attributesbased on 360° survey Organized Strategic Self Motivated Intelligent Ethical Collaborative Supportive Honest Reliable Trustworthy Driven Likeable J. Todd McCarty | Personal Brand Overview
  6. 6. TIMING COMPANY TITLE1993- Media Planner19971997- Field Media/Marketing AE19991999- Sr. Manager – Media Strategy2006 Team Leader – Marketing Communications2006- Director – Marketing Services20092009- Director – Marketing20102010- Director – Demand Generation2010 Marketing2011- Director - Marketing2012 J. Todd McCarty | Personal Brand Overview
  7. 7. 15+ Years Experience with Specific Expertise inMarketing & Training B2C/B2B Competitive Marketing Intelligence Sales/ Communication Product Training Sales Agency/Vendor Enablement Management Product Messaging/ Advertising/Brand Positioning Management Demand Generation Sports/Event Marketing Field Media Planning/ Marketing Digital Buying Strategy Marketing J. Todd McCarty | Personal Brand Overview
  8. 8. Performance History & RecommendationsRated an average of 4.6/5.0 in my 24 recommendations on LinkedInlast 5 performance reviews across from former Managers, Peers andthree different companies . Direct Reports. “Todd is an exceptional leader and marketing strategist and he YEAR EMPLOYER RATING would be an invaluable asset to any organization. He has a keen ability to quickly size up an organizations challenges, develop2005 BellSouth 4.4/5.0 effective strategies and implement long term solutions.” - Christine Searight, VP Marketing, PRIMEDIA, May, 20102006 Cox 4.3/5.02007 Cox 4.5/5.0 “Todd was one of the "rock stars" on my team -- exceptional2008 Cox 5.0/5.0 work ethic, great insights, professional and marketing acumen, tremendous relationship builder, and someone who always2009 PRIMEDIA 4.7/5.0 tries to improve and evolve. He is a real self-starter and I could always trust him implicitly to make wise decisions and deliver on his projects.” - Debby Ruth, VP of Corporate Marketing, Cox Enterprises, February, 2009 J. Todd McCarty | Personal Brand Overview
  9. 9. 20+ Case Studies that Show ResultsPRIMEDIA/Apartmentguide.Com BellSouth • Streamlined B2B Collateral Distribution & Sales• Sales Enablement Website Changes Apartment Guide Enablement Culture • Launched New Consumer Brand Position for The Real• Enhanced Product Marketing for ApartmentGuide.com Yellow Pages from BellSouth• New Product Training and Launch kit for • Streamlined competitive Intelligence System Cuts ApartmentGuide.com Expenses• Sales Channel Communication Strategy Optimizes Sales • Media Agency Consolidation Cuts Expenses Time • Streamlined B2B Lead Generation Closes the Loop• Demand Generation for Apartment Guide • Streamlined Field Marketing Process Advertising Agency • Consultative Sales Training Program for BellSouth YellowCOX Enterprises Pages • Streamlined Advertising and Marketing Communications• B2B Marketing Agent of Change Changes Marketing Expense Tracking Approach• Cox Radio B2B Branding Anheuser-Busch (A-B)• Automotive Simulation Lets Sales Teams Walk in Dealer’s Shoes • Consumer Promotion and Loyalty Program drives Share• Streamline/Enhance Competitive Media Training Program for A-B• Business Development Efforts Self-Source 80% of Work• Digital Marketing Conference Saves Cox $250k• Agency Search for Adify Saves $50k in Consulting Expenses• Digital Media Sales Training J. Todd McCarty | Personal Brand Overview
  10. 10. To accelerate revenue for your company, contactme using one of the following: 404-219-7056 jtoddmccarty@gmail.com http://www.linkedin.com/in/jtoddmccarty @jtoddmccarty www.jtoddmccarty.com J. Todd McCarty | Personal Brand Overview