Chip Kron Recruiting And Marketing Strategy For Primary Residential Mortgage (PRMI)


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This presentation was done by Educate2Earn and Chip Kron. This shows how Chip Kron and his marketing TEAM helps Mortgage Companies work towards doubling their production and attract the best Loan Officer's in the industry. If you would like to learn more please contact Coach JT @ 480-286-2384 or

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  • I wonder how successful you are being with it. I have a mortgage loan company in Tampa called Home Mortgage Tampa, 458 N. Marion Street, Tampa, FL 33602 and the website is at .

    In my case, I am having trouble maintaining a good number of professionals in my staff because the mortgage market has been reduced dramatically in my area and I am looking for innovative ways to stay ahead.
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  • How has marketing changed? Look at the rise and fall of current marketing forms…it’s all going On-Line Isn’t it? Everything is digital… Think how we are all tired of what I call Interruption Marketing? Even on-line with web POP up advertising. We are trained to tune it out. Think about the effective ways you are or are not marketing for prospects today How many of us have our Interruption Filter on…Are you interrupting them or attracting them to you. Why SMM Marketing – It levels the playing field. It done properly allows you to BUILD TRUST quicker than traditional marketing strategies Ex. Mtg classes RE recurring Education Classed and how I could be 150+ RE agents every month Now it’s 1 to many and many to many in tribes and communities that engage their customers
  • These channels/tools will change and evolve – WILL YOU?
  • How Many of you have and use twitter, FB, YouTube claim your social foot print NOW B4 someone else does ….Show site
  • Middle is you (Your Blog) Your Company, Your Brand. Video Posts, Blog Posts, Content, Opt. In to feed marketing funnel etc. The most important component why? This is how people find out: How qualified you are, Get info on you, Find out about you, maybe even to decide to trust you. – SHOW GOOD AND BAD BLOG This is where you add value to the person looking for your service. Can they get to know you, like you, and trust you from your blog? 2. Social Networks – Dual Relationship with blog push to drive SEO traffic…LinkedIn, Twitter,FB, YouTube etc. How you network and build trust. Show 3. SEO – If you create E3 content and is leveraged via this model you will raise the tide in rankings via link backs to your BLOG. Why is this important? How many times when searching for something on goggle do you click on the second page? 80% of the traffic comes from the 1 st page. 4. Your Marketing funnel is how you get people to Opt. In or subscribe to your list. - Qualified Prospects – look at relationship with other area’s 5. Content syndication partners…why is this important. Look how we reference sell today. I can always sell you better to a prospect or someone that trusts me better than you can sell yourself if they don’t know you or trust you. Give and you will get back…Share E³ content. Show numbers for 5 people who each have 2,000 followers in your tribe. Reach 60,000 people instantly.
  • There are a vast amount of choices available…. Go Find a place to “Pimp your passions”…
  • Step 3 – what are their goals, problems, media they rely on, words and phrases important to them? Become your buyer Ask Questions Dr. example of asking 1 st then prescribing? How many time do we make this mistake> Copywriting Mastery is an advanced still that if mastered you will become highly valuable Any one who wants a copy of this and the 4 steps of Building Your Marketing and PR Plan please e-mail me at
  • Educate – Convert your expertise and passions into content that is valuable. Engage in conversations Entertain - Be Authentic – Build Relationships Start Relationships by Giving First – Always leave everyone better off than you found them. Be Professional / Leave Ego @ Door
  • Chip Kron Recruiting And Marketing Strategy For Primary Residential Mortgage (PRMI)

    1. 1. Prepared For: Chip Larson and Lindsay Gin Prepared By: The Educate2Earn Marketing Team
    2. 2. The Educate2Earn Mission <ul><li>Develop Realtor relationships through CE </li></ul><ul><li>InBound Marketing System to Build TRUST </li></ul><ul><li>Instant List of Prospects (RE and EU) </li></ul><ul><li>DB Marketing to Increase Referrals </li></ul><ul><li>We Put YOU in Front of MORE Prospects </li></ul>To Double Your Sales Volume
    3. 3. WIIFM – Today You’ll Take Away <ul><li>How SMM Compares to Traditional Marketing Forms </li></ul><ul><li>How the E2E System Generates New Qualified Leads </li></ul><ul><li>An Instant Lead Generation Strategy </li></ul><ul><li>An Organic Lead Generation Strategy </li></ul><ul><li>Why PRMI is the place for YOU! </li></ul>
    4. 4. Are You In the Game?
    5. 5. The Disruption of Interruption CAN SPAM ACT of 2003 One-to-Many Many-to-Many Interruption Filter the evolution of marketing
    6. 6. The Many Forms of Inbound Search Mobile Social Media Opt-In/ Subscribe
    7. 7. Social Footprint Today <ul><li>Where do you start? </li></ul><ul><li>What do you need? </li></ul><ul><li>How do you compete? </li></ul>
    8. 8. Lead Generation Strategy ORGANICALLY INSTANTLY
    9. 9. Inbound Marketing Plan Social Networks Search Marketing SEO Content Syndication Partners Marketing Funnel Blog
    10. 10. Production Plan Workflow Organically – Automated Traffic System Instantly <ul><li>Generate Lead Using SE </li></ul><ul><li>Instant Lead Reply to… </li></ul><ul><li>Squeeze Page or Blog </li></ul><ul><li>Opt-in Offer </li></ul><ul><li>AR Campaign </li></ul><ul><li>DB Marketing Campaign </li></ul><ul><li>SMM Strategy </li></ul><ul><li>Direct Traffic to SP/Blog </li></ul><ul><li>Opt-in Offer </li></ul><ul><li>AR Campaign </li></ul><ul><li>DB Marketing Campaign </li></ul>
    11. 11. Some Social Concepts to Noodle On
    12. 12. Six Steps to Generate Qualified Leads 2 3 4 5 Get a blog or add blog capabilities to your web-site? Wordpress, Blogger, Typepad, Tumblr or Posterous Establish presence on LinkedIn, Facebook, Twitter and Youtube Get in an engage. Start interacting. Understand your buyer’s persona and then engage with content Master the art of retention thru email marketing and lead conversion E3 – Content is King & Distribution is the Queen 1
    13. 13. Just Do It 6
    14. 14. Sales Evolution Demo
    15. 15. 3 Rules You Must Follow to Inspire E 3
    16. 16. What Have You Learned? <ul><li>How SMM Compares to Traditional Marketing Forms </li></ul><ul><li>How the E2E System Generates New Qualified Leads </li></ul><ul><li>An Instant Lead Generation Strategy </li></ul><ul><li>An Organic Lead Generation Strategy </li></ul><ul><li>Why PRMI is the place for YOU! </li></ul>
    17. 17. Thank You!!