Copyrighted 2010 Joy Timmons
1.0 Research Strategies 4
1.1 Project Introduction 5
About the Project Book
1.2 Goals and Objectives 6
Project Goals and Objecvtives, Hours Spent on Work Management,
Planned and Exact Study Hours, Monthly Tasks and Duties
1.3 Creative Brief 7
1.4 Research Methods 8
Choosing Appropriate Research Methods
1.5 Design Research and Studies 9
Research Questions and Answers, Client and Business Research,
Design Society Research 10, How Do We Define Color Theory 11-13,
Provisions and Usages of Images and Illustrations 14, Sample Images and Illustrations
15, Typography Studies 16, Brand Studies 17, and Competitive Research 18
1.6 Research Paper 19
Abstract 19 and Summary and References 20
2.0 Creative Development 21
2.1 Sketches 22
Exploration of Sketches
2.2 Moodboards 23
2.3 Concept Layouts 24
2.4 Iterative Designs 25
College Design Comps
2.5 Website Developments 26
Exploration of Sketches 26 and Comps 27
2.6 Storyboards 27
Exploration of Sketches 28 and Final Comps 29
3.0 Style Guide 30
3.1 Style Guide Introduction 31
The Style Guide Basics, Brand Development, and Brand Color Palette
3.2 Brand Colors 32
Brand Color Palette
3.3 Brand Images 33
3.4 Brand Logo Image Production 40
3.5 Brand Typography 41
Logo Texts with Company Title and Body Texts
3.6 Brand Logo Prodution 43
3.7 Print Media 44
Stationary 44-46 and Advertisement: Poster 47
3.8 Website 48
Publishing: Advertisement on Website
3.9 Motion Graphics 49
4.0 Final Design Presentations 50
4.1 Fiinal Stationary Presentation: Final Package 51
4.2 Final Video Production Presentation Package: Final Package 52
4.3 Final Souvenir Package Designs: Final Package 53
4.4 Final Billboard Presentation: Final Signage 54
4.5 Final Desktop Publishing: Final Design Online 55
4.6 Final Website Design: Final Website 56
4.7 Final Motion Graphics: Final Commercial Advertisement 57
4.8 Project Book Summary: The Conclusion of the Project Book 58
1.1 Project Introduction
About the Project Book
In the graduate media design studies, the assignment is to design a campaign, which is design
solution for the project book. This book reviews all of the steps of the way this design solution is
put together in solid professional design comps or pieces. The final design solution is applied on
different formats, presentations, and applications that fit with the theme of the assignment. This
book is also design for client or audience in working in a design firms, companies, or non-design
firms or companies who needs an assignment done.
This project was based on designing a campaign project on “Artomatic”. The mission is design
affordable price or free admission events for the target audience, low and middle class families.
This project is applied to this project book in full details on the usage of the design solution. This
helps to gain understanding that project book is not just based on the campaign, but the design
process on how the campaign or design solution has been resolved. Now, let’s begin with the
first section, where it discuss important information about the beginning process of this design
solution. Since this is the first time designing a project book, there are lots of areas about the
media design studies that designers may not be aware of or do not know what is a project book.
Now, let’s begin with the first section, where it discuss important information about the beginning
process of this design solution. The next section is to present the creative development in creat-
ing sketches, comps, collage designs, iterative designs, final comps, and storyboards. The third
section is the style guide. It explains the design process of how the brand logo is put together.
The fourth section is to final presentation of the design solution applied on different applications.
The last section is the project book summary about the overall project book and other information
relating to this project book creation.
1.2 Goals and Objectives
Project Goals and Objectives
1. Determine how to organized project work schedule.
2. Finalized Work Schedule that will work for creating this project.
3. Start on project assignment.
4. Create brainstorming ideas that would be the final solution to the design.
5. Finalized design solution.
6. Create applications for the design solutions.
7. Present the final design solution in a project book.
Hours Spent on Work Management
1. Suggested Study Hours between 25-30 a week
Planned and Exact Study Hours
1. Study Hours between 30-60 a week
2. Work Hours between 25-40 a week
Monthly Tasks and Duties
January and February
1. Brainstorm ideas and thoughts of the project.
2. Create rough drafts of the research raper.
3. Organized ideas on the three components.
4. Continue to Finalized Campaign assignment.
1. Finalized Research Paper and Three Project briefs.
2.Begin designing the testimonial ad of the campaign project.
1. Design Mood-boards for the campaign.
2. Created toolbox mood-boards and other Comps.
3. Finalized the Campaign Ad in six different comps.
1. Created mood-boards, Campaign Ad, and Comps.
2. Finalized the Campaign Ad in six different comps.
1. Begin design websites, wireframes, and sitemaps to help organize the website.
1. Created storyboards of the Campaign Project.
2. Create three components like print, web, and motion graphics.
August and September
1. Prepare a portfolio of the design solutions (Campaign Ad) ina souvenirs
and advertisement package piece.
2. Each time of updating portfolio, it is added to the Personal
3. Website created from Design Strategies and MotivationCourse.
October, November, and December
1. Create a style guide.
2. Design a Project Book.
3. Complete final presentation of the project book.
1.3 Creative Brief
Company Name Artomatic
Address 55 M Street, SE Washington, D.C., 20017
adjacent to the Navy Yard Metro Station
Industry Non-Profit Organization Management
Company Size 999
Project Target Audience Low and Middle Class Families
Contact Information Not Available
Three Tenets of Brand
• Biggest Attendance
• Free Admission/Low Cost
Call to Action
• The taglines/slogans are to send a message to all families to attend community events.
• It also means Artomatic plans to have additional entertainment better than last year.
• “Artomatic’s Family Fun is price-less”.
• “Think. Fun, No Cost.”
• “Enjoy the Affordable Family Fun.”
Description Artomatic evens held in the Washington, D.C. Last year, Artomatic had 52,500
people attended, 1,000 visual artists, and 600 performing artists. They have the biggest atten-
dances compare to other events. They been successful so far and maintain their goals of this
opportunity. During their events, they have different activities in different floors of the building.
Artomatic’s wanted to invites as many families as possible to determine the amount of interests.
It also includes families attending events with no cost.
Unique Selling Proposition They have an online store where you can purchase gears such as,
T-shirts, bags, cups, and other items. These products are affordable cost for most people. The
prices range $14-$30. Artomatic’s events provide free admission. Most events it is costly, but
some affordable. Artists have to pay a register fee of $99 and the installation of $100. Visual Art-
ists can sell their work to people who want to purchase them. They have an online store where
you can purchase gears such as, T-shirts, bags, cups, and other items. These products are af-
fordable cost for most people. The prices range $14-$30. Artomatic’s events provide free admis-
sion. Most events it is costly, but some affordable. Artists have to pay a register fee of $99 and
the installation of $100. Visual Artists can sell their work to people who want to purchase them.
1.4 Research Methods
Choosing Appropriate Research Methods
For this assignment, for Media Design studies, the research strategies include creative written ideas,
online, journals, articles, books, newspapers and other resources that are useful for this project
book assignment. Research methods were excellent choices during this design solution are primary,
secondary, qualitative, quantitative, visualization, graphic organizers, iterative designs, market, and
artistic research. The listed researches are provided in definition of each and have examples in-
• Primary Research focuses on collection of data that is not present. A good example is the ob-
servation of the participation of the Artomatic events.
• Secondary Research focuses on information gathered by other people from the primary re-
search. Tertiary research is when using other’s secondary, which is a bad idea that must be avoid
in project process. For this project, the purpose of the research is to expand it on subjects and
experiments. This is also to get an understanding of experimentation of people’s experience in
attending inexpensive or free admission events.
• Qualitative Research has to deal with different academic disciplines, social sciences, but mar-
ket. The purpose of this research is to get a full understanding about human behavior like under-
standing people’s testimonials on attending free admission or affordable price events.
• Quantitative Research deals with the measurement of qualitative relationships. The purpose
of this research is to determine the amount of attendance, total cost of events, and pricing with
number of attendance.
• Visualization includes brainstorming creative thoughts, techniques, sketches, comps, and pre-
sentation. The purpose of this research is to creative thinking about decision-making about re-
solving the solution to the problem of this project.
• Graphic organizer includes concept maps, mind maps, diagrams, and visual tools of ideas and
thoughts. For this project, graphic organizers are one of the type of brainstorming that was use
during the designing process of this design solution. The concept mapping is the main graphic
organizer that was used for creative thinking and ideas of the design project.
• Iterative Design is the design methodology in the process in prototyping, testing, analyzing and
refining a product or process. This research was used during the Organizational Structure course
when 10 di