Isocrates, Burke, and Persuasion by Division

1,188 views

Published on

A brief presentation for a course in classical rhetoric.

Published in: Technology, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,188
On SlideShare
0
From Embeds
0
Number of Embeds
49
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Isocrates, Burke, and Persuasion by Division

    1. 1. Isocrates, Burke, and Persuasion by Division
    2. 2. The story begins … <ul><li>Praising Athenians among Athenians </li></ul><ul><li>Socrates, Plato, Aristotle, Burke </li></ul>
    3. 3. Identification and division <ul><li>From A Rhetoric of Motives : </li></ul><ul><li>“You persuade a man only insofar as you talk his language by speech, gesture, tonality, order, image, attitude, idea, identifying your ideas with his” (55). </li></ul><ul><li>“[T]o begin with ‘identification’ is, by the same token, though roundabout, to confront the implications of division” (22). </li></ul>
    4. 4. The Panegyricus <ul><li>Literally praising the Athenians among the Athenians </li></ul><ul><li>A clear case of epideictic rhetoric </li></ul><ul><li>Demonstrates the type of identification Aristotle illustrates and Burke explains further </li></ul>
    5. 5. The Antidosis <ul><li>Isocrates presents a fictional colleague who recommends identification </li></ul><ul><li>Isocrates demonstrates understanding of persuasion by identification </li></ul>
    6. 6. The choice of division <ul><li>Isocrates rejects identification in favor of division </li></ul><ul><li>Continues with original strategy </li></ul><ul><li>Insults those who object to his approach </li></ul>
    7. 7. Why division? <ul><li>Division from past audience to identify with (and persuade) future audience? </li></ul>
    8. 8. Persuasion by division <ul><li>Isocrates divides himself from them to persuade them . </li></ul>
    9. 9. The advantage of division <ul><li>Identification with a flawed audience implies you are flawed </li></ul><ul><li>The conventional rhetorical approach, if used, would prove him wrong </li></ul>
    10. 10. Conclusion <ul><li>Persuasion possible through identification, but also through division </li></ul><ul><li>Truly great rhetoricians can use either, as needed </li></ul>

    ×